Amazon
Sr. Marketing Manager, Video, Wondery
Amazon, Culver City, California, United States, 90232
WONDERY is seeking a Sr. Marketing Manager, Video; to play a critical role in leading our video marketing efforts across organic, paid social and emerging video platforms. The right candidate has robust content marketing experience, developing video marketing strategies that drive engagement, brand awareness and customer acquisition. This role will manage all aspects of our video marketing initiatives, from content development, creation, distribution, analytics and ensuring our brand stands out in a competitive digital landscape. This position will report into the Head of Marketing Resources and will manage multiple video agencies.
The Digital Marketing Manager, Video requires an individual who is highly data driven, organized and analytical with strong strategic and tactical skills. The candidate will develop and execute detailed strategic plans; plan schedules and manage multiple video campaigns; while collaborating across multiple teams (Content, Franchise, Sales, Show Marketing and Analytics).
Key job responsibilities
Develop and implement comprehensive video marketing strategies for YouTube, social media platforms (e.g. Facebook, Instagram, TikTok, X, LinkedIn) and emerging platforms (e.g. FAST, AVOD and SVOD) that align with brand/show goals and target key audiences. Create distribution strategies for engaging short-form video tailored to each digital platform's unique format and audience preference. Develop go-to-market plans for video across all platforms. Oversee production of high-quality promotional video content, including scripting, shooting, editing and post production in collaboration with external partners. Collaborate with YouTube Channel Managers to ensure growth across our channels, including content planning, optimization (SEO, Thumbnails, titles, tags), audience engagement and expansion and performance analytics. Monitor and analyze the performance of video content with all available external tools (e.g. YouTube Analytics, Sprinkler, Sprout) to deliver regular reports and insights with actionable recommendations to improve our growth, reach and engagement. Stay current with the latest trends in video marketing, algorithms, emerging platforms to ensure our strategies remain innovative and effective. Cross-Functional collaboration with internal and external stakeholders to align video content with our marketing campaigns and objectives. Work with platform partners to ensure the business is adopting the latest product features and best practices. Strategically develop and execute workflows that will help our video marketing efforts.
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023” (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen’s Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more. BASIC QUALIFICATIONS
6+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience building, executing and scaling cross-functional marketing programs Experience communicating results to senior leadership Experience in emerging video platforms such as YouTube and FAST, or similar PREFERRED QUALIFICATIONS
Demonstrate organizational skills, flexibility and ability to produce results in a fast-paced environment. Experience owning a project from ideation to execution. Deep research skills with tools (keywords, competitive and content tools).
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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The Digital Marketing Manager, Video requires an individual who is highly data driven, organized and analytical with strong strategic and tactical skills. The candidate will develop and execute detailed strategic plans; plan schedules and manage multiple video campaigns; while collaborating across multiple teams (Content, Franchise, Sales, Show Marketing and Analytics).
Key job responsibilities
Develop and implement comprehensive video marketing strategies for YouTube, social media platforms (e.g. Facebook, Instagram, TikTok, X, LinkedIn) and emerging platforms (e.g. FAST, AVOD and SVOD) that align with brand/show goals and target key audiences. Create distribution strategies for engaging short-form video tailored to each digital platform's unique format and audience preference. Develop go-to-market plans for video across all platforms. Oversee production of high-quality promotional video content, including scripting, shooting, editing and post production in collaboration with external partners. Collaborate with YouTube Channel Managers to ensure growth across our channels, including content planning, optimization (SEO, Thumbnails, titles, tags), audience engagement and expansion and performance analytics. Monitor and analyze the performance of video content with all available external tools (e.g. YouTube Analytics, Sprinkler, Sprout) to deliver regular reports and insights with actionable recommendations to improve our growth, reach and engagement. Stay current with the latest trends in video marketing, algorithms, emerging platforms to ensure our strategies remain innovative and effective. Cross-Functional collaboration with internal and external stakeholders to align video content with our marketing campaigns and objectives. Work with platform partners to ensure the business is adopting the latest product features and best practices. Strategically develop and execute workflows that will help our video marketing efforts.
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023” (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen’s Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more. BASIC QUALIFICATIONS
6+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience building, executing and scaling cross-functional marketing programs Experience communicating results to senior leadership Experience in emerging video platforms such as YouTube and FAST, or similar PREFERRED QUALIFICATIONS
Demonstrate organizational skills, flexibility and ability to produce results in a fast-paced environment. Experience owning a project from ideation to execution. Deep research skills with tools (keywords, competitive and content tools).
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#J-18808-Ljbffr