Business Analysis Associate II, Card Marketing Activation & Transformation

As a Business Analyst in our Marketing Operations team, you will have the unique opportunity to play a pivotal role in the development and implementation of data-promoted Operations Analytics/Modeling. You'll work hand in hand with our marketing execution and data teams to model staffing requirements, automate current resource processes, and develop requirements that provide end-to-end campaign analytics. Together, we'll ensure that these products align with our business objectives and deliver actionable insights to support data-promoted decision-making.

Job Responsibilities:

Collaborate with marketing and data teams to develop detailed modeling to support staffing requirements and pipeline analytics.

Design and develop resource models and data visualization dashboards.

Perform process & productivity analytics in support of resource modeling.

Assist in the transformation of working tools across the business, documenting data/reporting requirements, sizing process efficiencies, and other analysis.

Required Qualifications, Capabilities and Skills:

Bachelor’s degree in Finance, Computer Science, Data & Analytics, or a related field.

5+ years of experience as a Finance/Data Analyst.

Strong background in operational analytics.

Experience with SQL and modeling tools (e.g., Python, SAS).

Strong understanding & experience with data analytics tools and techniques (Alteryx, Tableau, Snowflake).

Excellent communication, presentation, and interpersonal skills.

Ability to work independently and as part of a team in an agile environment.

Preferred Qualifications, Capabilities and Skills:

Experience with marketing platforms (e.g., Marketing Connect, Optima, Salesforce, Adobe Experience Manager, Axiom).

Experience with cloud-based data platforms (e.g., AWS, Azure, GCP).

Experience with machine learning and artificial intelligence (ML/AI).

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