Web Specialist

Benefits: 401(k) 401(k) matching Dental insurance Employee discounts Free food & snacks Health insurance Paid time off Vision insurance Are you a tech-savvy self-starter with a passion for optimizing online experiences? We are seeking a Website Specialist to optimize the brand's online presence, enhance user experience, and drive digital sales through effective website management. This role focuses on increasing user engagement rate, conversion rate, and organic website traffic. The ideal candidate is a team player with a blend of technical proficiency, creative thinking, and a keen eye for design with meticulous attention to detail. If you are a proactive, problem-solver who faces challenges with a can-do mindset, get ready for a brighter career with Sun Holdings Sun Holdings is one of the top franchise organizations in the U.S. and one of the largest minority-owned organizations based in Dallas, TX. Sun Holdings employs 30,000 team members and, owns and operates more than 1,200 restaurant and retail locations across 27 states with popular U.S. brands including Applebee's, Arby's, Burger King, Freebirds, Golden Corral, GNC, IHOP, McAlisters, Papa Johns, Popeyes, Taco Bueno and restaurants in DFW and Georgia airports. We are growing and plan more restaurants in the future. We invite you to learn more about Sun Holdings at www.sunholdings.net. We were awarded one of 2024 Americas Greatest Workplaces by Newsweek magazine Responsibilities: Website Management Develop and maintain an appealing, user-friendly website with relevant content. Create on-brand, engaging landing pages aligned with SEO best practices for marketing campaigns. Collaborate with internal and external teams for content creation, ensuring adherence to brand standards. Search Engine Optimization (SEO) Execute SEO strategies to increase organic traffic and improve search rankings. Conduct comprehensive keyword research and optimize backend elements for improved visibility. Stay updated on SEO trends and provide regular reports on key metrics for ongoing optimization efforts. QA & Beta Testing Conduct thorough testing of website updates and features to ensure a seamless user experience. Collaborate with developers to address and resolve identified issues promptly. Coupon Code Management Generate and manage coupon codes for promotional campaigns. Verify functionality and accuracy of promotions and offers both in-store and online. Configure loyalty program elements and conduct testing to ensure functionality. Monitor and analyze coupon code performance, providing insights for optimization. Requirements: Bachelor's degree in marketing, communications, or related field. 2 years hands-on experience in website management, and familiarity with Restaurant POS systems and online ordering platforms are strongly preferred. Solid understanding of SEO principles, keyword research, and on-page optimization. Technical proficiency and solid troubleshooting skills. Robust copywriting skills with a keen eye for detail to spot errors and write/edit written web content. Proficiency in design principles and demonstrated design experience in creating landing page layouts, visual content, and graphical elements to enhance user engagement. Familiarity with content management systems (CMS) and file formats. Familiarity with SEO tools, such as Google Analytics, Google Search Console, SEMrush, or similar platforms. Proficient analytical skills with the ability to interpret data and make data-driven recommendations. We at Sun Holdings are committed to delivering a rewarding experience to our customers and a stimulating career environment for our employees. Sun Holdings, Inc. is an Equal Opportunity Employer.