Ad Hoc LLC
Director of Marketing and Communications
Ad Hoc LLC, Falls Church, Virginia, United States, 22042
Description
Director of Marketing and Communications This is a Hybrid position. Ad Hoc is a digital services company that helps the federal government better serve people. Our teams use modern, agile methods to meet the needs of our users while closing the gap between consumer expectations and government. Work on things that matter Our teams connect Veterans with services designed for their needs, help millions of people access affordable health care, and support important programs like Head Start. As we work with agencies to deliver critical services, we're also changing how the government thinks about and uses technology. Built for a remote life Ad Hoc is remote-first and remote-always. We've designed our culture, communications, and tools to support a nationwide team. Being remote allows Ad Hoc to bring the best people onto our teams and give them the freedom to create a work environment that fits their lives. Maybe you need to adjust your schedule to care for your family or take a bike ride. At Ad Hoc, that's welcomed. Committed to high expectations and a welcoming culture Ad Hoc values acceptance, accountability, and humility. We aren't heroes. We leave our egos at the door to learn from our mistakes and improve the process for the next time. We build small, inclusive teams to bring the best of consumer technology to the problems of government.
Primary Responsibilities: As a Director of Marketing and Communications, you will be responsible for working with Ad Hoc's Chief of Staff and Senior leadership to develop and execute comprehensive internal and external communications and marketing plans that are aligned to Ad Hoc's mission, goals, and Go To Market strategy. This role will also be responsible for managing relationships across the organization, including working with stakeholders to understand and convey our mission, vision, and market value proposition, both internally and externally. A Director of Marketing and Communications must exhibit strong communication skills, with the ability to implement appropriate metrics and analysis across activities, have high accountability for business results, and be able to drive decision making, alignment, and prioritization in support of outcomes. This role reports directly to Ad Hoc's Chief of Staff and manages Marketing and Communications team members. Primary expectations of a Director of Marketing and Communications include: External marketing and communications (~60%) Marketing strategy and execution Identify and create compelling campaigns, content, and stories that clearly articulate Ad Hoc's value proposition to its target market.
Partner with Growth, Technology, and Delivery to develop campaign funnels and run integrated marketing campaigns and initiatives that advance and deliver on business goals.
Ensure Ad Hoc's brand and market presence create a positive impression to attract top talent, partners, and customers.
Events and industry engagement Identify relevant events and conferences, including attendance strategy, speaking engagements, sponsorship, and lead generation.
Oversee, plan, write and edit content for a variety of external communications channels, including social media posts, blogs, website content, newsletters, talks, and press releases.
Work with Senior Leadership to prioritize other industry engagement and awards opportunities to maximize Ad Hoc's presence in the marketplace.
Cross-functional collaboration Establish consultative relationships with the C-Suite and Leadership across Business Units and Program, Business Development and Capture, and Shared Services, ensuring market-presence alignment and engagement across teams.
Internal communications (~40%) Communications and engagement Develop and implement comprehensive internal communications strategies aligned with company goals, retention and engagement targets, and Go to Market strategy.
Oversee, plan, write and edit content for a variety of communications channels, including leadership presentations, All-Hands meetings, newsletters, video, and other creative assets.
Lead and support communications for change management initiatives across the organization.
Advocate for the importance and ensure the consistent use of clear, effective, and brand-aligned communication throughout the organization.
Other Performance metrics and results Implement metrics, analysis, and reporting across internal and external communication and marketing activities to ensure business objectives and employee outcomes are met.
Prioritize and iterate as needed, based on business results, analysis of metrics-based data, and employee engagement/satisfaction.
Team leadership Serve as the primary supervisor for Marketing and Communications team members.
Oversee development and maintenance of standards, guides, and templates for writing, brand, and communications.
Develop and manage the annual Marketing and Communication budget.
Direct the development of Marketing and Communication policies and procedures, operating practices, and performance standards.
Serve as the primary decision maker to determine tools, infrastructure, and team operations.
Responsible for hiring, performance management, timecard reviews, PTO management and team development.
Basic Qualifications: Bachelor's degree and 10+ years of experience.
Relevant years of experience may be substituted for education.
Extensive experience in marketing, corporate communications, brand management, and/ or public relations agency experience.
Experience in federal technology marketing, technology marketing, government contracting marketing, and/ or other business-to-government (B2G) marketing, including knowledge of government marketing compliance.
Prior marketing experience at service or consulting companies and experience with Salesforce.
Experienced with media campaigns via LinkedIn, email marketing, and content marketing.
Familiarity with Human Centered Design, User Research, Product Management, Agile Software Development, and government contracting (inclusive of media, events and key organizations).
Strong writing, public speaking and interpersonal communication skills.
Detail-oriented and results and impact focused.
Writing samples available upon request.
Preferred Qualifications: Experience with Salesforce
Knowledge of static websites and Hugo.
Basic understanding of Knowledge of GitHub.
Basic knowledge of HTML and CSS.
To learn more about working at Ad Hoc, please visit:
https://adhocteam.us/join/ Ad Hoc LLC is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, sexual orientation, gender identity or expression, religion, age, pregnancy, disability, work-related injury, covered veteran status, political ideology, marital status, or any other factor that the law protects from employment discrimination. In support of theColorado Equal Pay Transparency Act, and others like it across the country, Ad Hoc job descriptions feature the starting range we reasonably expect to pay to candidates who would join our team with little to no need for training on the responsibilities we've outlined above. Actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, and responsibility. The range of starting pay for this role is $175,000-185,000. Our recruiters will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. job reference: DIREC001660
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Director of Marketing and Communications This is a Hybrid position. Ad Hoc is a digital services company that helps the federal government better serve people. Our teams use modern, agile methods to meet the needs of our users while closing the gap between consumer expectations and government. Work on things that matter Our teams connect Veterans with services designed for their needs, help millions of people access affordable health care, and support important programs like Head Start. As we work with agencies to deliver critical services, we're also changing how the government thinks about and uses technology. Built for a remote life Ad Hoc is remote-first and remote-always. We've designed our culture, communications, and tools to support a nationwide team. Being remote allows Ad Hoc to bring the best people onto our teams and give them the freedom to create a work environment that fits their lives. Maybe you need to adjust your schedule to care for your family or take a bike ride. At Ad Hoc, that's welcomed. Committed to high expectations and a welcoming culture Ad Hoc values acceptance, accountability, and humility. We aren't heroes. We leave our egos at the door to learn from our mistakes and improve the process for the next time. We build small, inclusive teams to bring the best of consumer technology to the problems of government.
Primary Responsibilities: As a Director of Marketing and Communications, you will be responsible for working with Ad Hoc's Chief of Staff and Senior leadership to develop and execute comprehensive internal and external communications and marketing plans that are aligned to Ad Hoc's mission, goals, and Go To Market strategy. This role will also be responsible for managing relationships across the organization, including working with stakeholders to understand and convey our mission, vision, and market value proposition, both internally and externally. A Director of Marketing and Communications must exhibit strong communication skills, with the ability to implement appropriate metrics and analysis across activities, have high accountability for business results, and be able to drive decision making, alignment, and prioritization in support of outcomes. This role reports directly to Ad Hoc's Chief of Staff and manages Marketing and Communications team members. Primary expectations of a Director of Marketing and Communications include: External marketing and communications (~60%) Marketing strategy and execution Identify and create compelling campaigns, content, and stories that clearly articulate Ad Hoc's value proposition to its target market.
Partner with Growth, Technology, and Delivery to develop campaign funnels and run integrated marketing campaigns and initiatives that advance and deliver on business goals.
Ensure Ad Hoc's brand and market presence create a positive impression to attract top talent, partners, and customers.
Events and industry engagement Identify relevant events and conferences, including attendance strategy, speaking engagements, sponsorship, and lead generation.
Oversee, plan, write and edit content for a variety of external communications channels, including social media posts, blogs, website content, newsletters, talks, and press releases.
Work with Senior Leadership to prioritize other industry engagement and awards opportunities to maximize Ad Hoc's presence in the marketplace.
Cross-functional collaboration Establish consultative relationships with the C-Suite and Leadership across Business Units and Program, Business Development and Capture, and Shared Services, ensuring market-presence alignment and engagement across teams.
Internal communications (~40%) Communications and engagement Develop and implement comprehensive internal communications strategies aligned with company goals, retention and engagement targets, and Go to Market strategy.
Oversee, plan, write and edit content for a variety of communications channels, including leadership presentations, All-Hands meetings, newsletters, video, and other creative assets.
Lead and support communications for change management initiatives across the organization.
Advocate for the importance and ensure the consistent use of clear, effective, and brand-aligned communication throughout the organization.
Other Performance metrics and results Implement metrics, analysis, and reporting across internal and external communication and marketing activities to ensure business objectives and employee outcomes are met.
Prioritize and iterate as needed, based on business results, analysis of metrics-based data, and employee engagement/satisfaction.
Team leadership Serve as the primary supervisor for Marketing and Communications team members.
Oversee development and maintenance of standards, guides, and templates for writing, brand, and communications.
Develop and manage the annual Marketing and Communication budget.
Direct the development of Marketing and Communication policies and procedures, operating practices, and performance standards.
Serve as the primary decision maker to determine tools, infrastructure, and team operations.
Responsible for hiring, performance management, timecard reviews, PTO management and team development.
Basic Qualifications: Bachelor's degree and 10+ years of experience.
Relevant years of experience may be substituted for education.
Extensive experience in marketing, corporate communications, brand management, and/ or public relations agency experience.
Experience in federal technology marketing, technology marketing, government contracting marketing, and/ or other business-to-government (B2G) marketing, including knowledge of government marketing compliance.
Prior marketing experience at service or consulting companies and experience with Salesforce.
Experienced with media campaigns via LinkedIn, email marketing, and content marketing.
Familiarity with Human Centered Design, User Research, Product Management, Agile Software Development, and government contracting (inclusive of media, events and key organizations).
Strong writing, public speaking and interpersonal communication skills.
Detail-oriented and results and impact focused.
Writing samples available upon request.
Preferred Qualifications: Experience with Salesforce
Knowledge of static websites and Hugo.
Basic understanding of Knowledge of GitHub.
Basic knowledge of HTML and CSS.
To learn more about working at Ad Hoc, please visit:
https://adhocteam.us/join/ Ad Hoc LLC is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, sexual orientation, gender identity or expression, religion, age, pregnancy, disability, work-related injury, covered veteran status, political ideology, marital status, or any other factor that the law protects from employment discrimination. In support of theColorado Equal Pay Transparency Act, and others like it across the country, Ad Hoc job descriptions feature the starting range we reasonably expect to pay to candidates who would join our team with little to no need for training on the responsibilities we've outlined above. Actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, and responsibility. The range of starting pay for this role is $175,000-185,000. Our recruiters will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. job reference: DIREC001660
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)