Brand Content Strategist

Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you. Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk. Job Overview Position Schedule: Full-Time Are you relentlessly curious about people and where and how they consume content? Are you a strategic thinker who can use data and insights to develop content plans for large-scale omnichannel marketing campaigns? Have you demonstrated success leading enterprise content strategy for large, complex organizations? If you answered yes to these questions, our Senior Communications Strategist role in Brand Content could be right for you. The Brand Content team at Edward jones is responsible for getting our brand into the hearts and minds of the people we serve. Your work will have a significant impact on our entire firm. Working in a collaborative and fast-paced environment, you will be challenged to bring fresh perspectives that allow us to continually innovate and grow our capabilities as a brand content function. Our Brand Content team is seeking a senior strategist who will be responsible for leading an enterprise-wide content strategy that guides the development of content across the firm. In this role, you will be responsible for ensuring we're delivering consistent and audience-centric messages to achieve business objectives and make our brand famous. Key to success is using data and insights to drive our content strategy and lead proactive discussions around audience needs and where and how we can make a meaningful contribution to conversations in our industry. This role requires a strong communicator who can coach others and gain sponsorship from senior leaders and get buy-in from key stakeholders. What you will do: Lead the creation of valuable, compelling omnichannel content and campaigns to attract key audiences and drive measurable outcomes. Apply deep understanding of our audience insights and ensure key insights are reflected in all deliverables. Ensure messaging aligns with our brand vision and achieves business objectives. Influence senior management and provide leadership and strategic guidance on goals, key messages and targeting to deliver client-centric content for a variety of audiences and channels. Lead highly complex initiatives and cross-divisional working teams, providing guidance on communication strategy and implementation. Lead agency teams on the development and implementation of brand content initiatives. Determine and use KPIs, communication and business metrics to measure content effectiveness and make recommendations to improve/ optimize. Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page (https://secure.edwardjonesbenefits.com/fleet/public/index/f914262d-0362-4682-bd1e-0ccd25f1dfb1) . Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page (https://secure.edwardjonesbenefits.com/fleet/public/index/f914262d-0362-4682-bd1e-0ccd25f1dfb1) . Hiring Minimum: $96471 Hiring Maximum: $164262 Read More About Job Overview Skills/Requirements Position Requirements Required Qualifications Bachelor's degree in Marketing, Journalism, Communication, English or related degree required 10 or more years of experience in communications or marketing, preferably financial services, showing increasing level of responsibility Demonstrate flexibility and willingness to explore different paths to achieve an outcome and adjust quickly and efficiently to new circumstances. High degree of personal initiative and seasoned judgment Outstanding interpersonal, verbal and written communication skills Experience translating audience needs into communications strategies and experiences Demonstrated success navigating complex, dynamic environments with changing priorities and deadlines. Ability to work in a team-based or matrix environment Effective at building strong relationships to influence and gain consensus at all levels, including senior executives. Deep understanding of emerging communications and channels, as well as an understanding of the local, regional and national marketing. Proficient in Microsoft Word, Excel, PowerPoint Preferred Qualifications Advanced degree or MBA Experience in financial services and an understanding of financial products and services and requirements regulating marketing them Experience in a large, matrixed organization working with multiple departments and stakeholders Agency experience a plus Experience with Google Analytics, ContentSquare, JIRA, Confluence and Workfront Read More About Skills/Requirements Awards & Accolades At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received. Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones (https://careers.edwardjones.com/blog/?_sft_categoryawards-accolades) Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones (https://careers.edwardjones.com/en-CA/blogs/?_sft_categoryawards-accolades-en-ca) Read More About Awards & Accolades About Us Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500 company where people come first. With over 8 million clients and 19,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns. Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career. View our Purpose, Inclusion and Citizenship Report (https://www.edwardjones.com/us-en/why-edward-jones/about-us/corporate-citizenship/purpose-in-action) . Fortune 500, published June 2023, data as of December 2022. Compensation provided for using, not obtaining, the rating. Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law. LI-HO