IEEE
Temporary - Inbound Marketing Specialist
IEEE, Los Alamitos, California, us, 90721
IEEE is an EEO/AAP Employer/Protected Veterans/Disabled.
We require all applications online; if you require assistance contact talent@ieee.org.
Job Description - Temporary - Inbound Marketing Specialist (240166)
Job Summary Supports the execution of successful inbound marketing campaigns for attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which the sales team will help accomplish. Nurtures social media accounts by implementing tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. Maintains command of best practices and trends in inbound marketing, utilizes creativity, and understands how to both build and convert a digital audience. This role reports to the Sr. Marketing Manager and has no direct reports. Key Responsibilities
Develop content for lead and demand generation campaigns, social, and blog posts aimed at driving online visibility, conversions, and user engagement. Manage and execute marketing automation and email campaigns. Build out landing pages, workflows, and create rules for email list segmentation. Update website content on computer.org and for all conference clients. Execute on-page SEO tactics. Contribute to the editorial calendar for driven content and the creative production process. Create shareable content appropriate for specific networks to spread both our brand and our content. Monitor and engage in relevant social discussions about our company, competitors, and/or industry. Work alongside other marketers to help distribute content that educates and entertains our audience and supports marketing goals. Drive consistent, relevant traffic and leads from our social network presence and other marketing channels. Explore new ways to engage and identify new social networks to reach our target buyers. Track, measure, and analyze all initiatives to report on social media ROI. Grow our email list organically and through paid channels. Manage various email campaigns, including template designs, calls-to-action, and content. Segment lists based on behaviors like past email engagement and website interactions. Measure results and optimize the lead nurturing workflows for various segments to convert leads into customers. Qualifications
Education
Bachelor's degree or equivalent experience in Marketing, Advertising, or Communications (Required). Work Experience 1-3 years of experience in search engine, digital, or inbound marketing (Required). Skills and Requirements Extremely organized and great at prioritizing and managing deadlines. Knowledge of and ability to learn certifications in Google Analytics, Google AdWords, and moz.com. Excellent written, interpersonal, communication, and public speaking/presentation skills. Proficiency in using social media and social media software to monitor conversations. Bonus experience includes Adobe Creative Suite and blogging. Experience in various Microsoft Office Suite applications. Working knowledge of search engine optimization and online marketing. Familiarity with content creation for digital platforms is strongly desired. Demonstrated organizational skills and the ability to work independently on multiple projects. Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply. PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, including all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE Positions." This position is classified under Category I - Office Positions. A non-profit organization, IEEE is the world's leading professional association for the advancement of technology.
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Job Summary Supports the execution of successful inbound marketing campaigns for attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which the sales team will help accomplish. Nurtures social media accounts by implementing tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. Maintains command of best practices and trends in inbound marketing, utilizes creativity, and understands how to both build and convert a digital audience. This role reports to the Sr. Marketing Manager and has no direct reports. Key Responsibilities
Develop content for lead and demand generation campaigns, social, and blog posts aimed at driving online visibility, conversions, and user engagement. Manage and execute marketing automation and email campaigns. Build out landing pages, workflows, and create rules for email list segmentation. Update website content on computer.org and for all conference clients. Execute on-page SEO tactics. Contribute to the editorial calendar for driven content and the creative production process. Create shareable content appropriate for specific networks to spread both our brand and our content. Monitor and engage in relevant social discussions about our company, competitors, and/or industry. Work alongside other marketers to help distribute content that educates and entertains our audience and supports marketing goals. Drive consistent, relevant traffic and leads from our social network presence and other marketing channels. Explore new ways to engage and identify new social networks to reach our target buyers. Track, measure, and analyze all initiatives to report on social media ROI. Grow our email list organically and through paid channels. Manage various email campaigns, including template designs, calls-to-action, and content. Segment lists based on behaviors like past email engagement and website interactions. Measure results and optimize the lead nurturing workflows for various segments to convert leads into customers. Qualifications
Education
Bachelor's degree or equivalent experience in Marketing, Advertising, or Communications (Required). Work Experience 1-3 years of experience in search engine, digital, or inbound marketing (Required). Skills and Requirements Extremely organized and great at prioritizing and managing deadlines. Knowledge of and ability to learn certifications in Google Analytics, Google AdWords, and moz.com. Excellent written, interpersonal, communication, and public speaking/presentation skills. Proficiency in using social media and social media software to monitor conversations. Bonus experience includes Adobe Creative Suite and blogging. Experience in various Microsoft Office Suite applications. Working knowledge of search engine optimization and online marketing. Familiarity with content creation for digital platforms is strongly desired. Demonstrated organizational skills and the ability to work independently on multiple projects. Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply. PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, including all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE Positions." This position is classified under Category I - Office Positions. A non-profit organization, IEEE is the world's leading professional association for the advancement of technology.
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