Director of Academic Marketing and Communications

Posting Details Job Title Director of Academic Marketing and Communications Department UNIVERSITY MARKETING Position Number FP328A Location Norfolk, VA Job Summary The Director of Academic Marketing and Communication is responsible for leading and supporting strategic academic marketing and communication campaigns across ODU’s colleges and schools aimed at prospective undergraduate students. This position coalesces college efforts with the university’s top-of-the-funnel integrated marketing and communications brand strategies. Additionally, the successful candidate will work in close collaboration with admissions, digital strategy, campus communicators, and news and public relations teams, to support yield campaigns, and it will identify opportunities, for inclusion in university-level stories and channels (social media, video, marketing, university news) for successful organic communication support. Position Type FullTime Type of Recruitment General Public Minimum Qualifications Master’s degree with an emphasis in communications, marketing, journalism, or related field. Or a BA/BS degree with an emphasis in communications, marketing, journalism, or a related field with work experience equivalent to a master’s degree in a related field. Demonstrated creativity, imagination, critical thinking, creativity, and talent in branding, digital marketing, message development, and strategic marketing. Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable outcomes. Considerable experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence. Considerable experience in coordinating and developing communications across a variety of marketing channels. Working experience in developing and executing programmatic marketing campaigns for a higher education institution. Some experience executing integrated communication efforts for a complex, multifaceted organization. Some experience in a variety of integrated marketing and communication mediums with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand and brand messaging. Preferred Qualifications An in-depth understanding of best practices in content development and delivery. Expertise in a variety of integrated marketing and communication media with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand and brand messaging. Excellent collaboration skills. Considerable experience executing integrated communication efforts for a complex, multifaceted organization. Considerable experience in message development, visual branding, journey mapping, and audience identification and segmentation. Considerable experience in programmatic marketing for a higher education institution. Some experience in all aspects of public communications including, strategy, planning, project management, editing, and publishing. Conditions of Employment Job Open Date 09/19/2024 Open Until Filled Yes Application Review Date 10/30/2024 Job Close Date Special Instructions to Applicants / Additional Materials Required Criminal Background Check The final candidate is required to complete a criminal history check. Department Information Equity Statement It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply. Reasonable Accommodation Request If you are an individual with a disability and require reasonable accommodation, please contact the Office of Institutional Equity & Diversity at (757) 683-3141. Pay Transparency Nondiscrimination Provision The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or © consistent with contractor’s legal duty to furnish information. ODU Statement Old Dominion University, located in Norfolk, is Virginia’s forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia’s economy. Applicant Documents Required Documents Resume Cover Letter/Letter of Application Optional Documents Contact Information for Professional References Supplemental Questions Required fields are indicated with an asterisk ().