Marketing Data Analyst

Your Title: Marketing Data Analyst Job Location: Hybrid role in either Westminster, CO - Portland, OR - Dayton, OH - Sunnyvale, CA Our Department: Field Systems Marketing Intelligence Are you a Marketing Technology Professional looking to take your career to a new level? Join us and make a significant impact with your marketing technology expertise What You Will Do Analyze marketing campaign performance across various channels, including email, content marketing, webinars, and digital advertising. Develop and maintain comprehensive dashboards and reports to track key performance indicators (KPIs) for demand generation activities. Collaborate with the demand generation team to set up and monitor lead scoring models and lead nurturing programs. Conduct in-depth analysis of the marketing funnel, from lead generation to opportunity creation and closed deals. Provide data-driven insights and recommendations to optimize marketing strategies and improve ROI. Manage and maintain data quality within marketing automation and CRM systems. Assist in the development of multi-touch attribution models to understand the impact of various marketing touchpoints. Stay up-to-date with industry trends and best practices in B2B marketing analytics and reporting. What Skills And Experience You Should Bring Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field 3 years of experience in marketing analytics, preferably in a B2B software environment Strong proficiency in data analysis tools such as Excel, SQL, and visualization platforms (e.g., Tableau, Power BI) Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce) Solid understanding of B2B marketing metrics, funnel analysis, and demand generation strategies Excellent analytical and problem-solving skills Strong communication skills with the ability to present complex data in a clear, actionable manner Preferred Qualifications: Experience with advanced analytics techniques such as predictive modeling or machine learning Knowledge of programming languages such as Python or SQLfor data analysis Familiarity with ecommerce strategies and metrics Experience with marketing attribution models and tools Certification in Google Analytics or similar digital analytics platforms Strong communication skills with a wide range of audiences Trimble's Inclusiveness Commitment We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work. We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from. Trimble's Privacy Policy - Pay Equity - Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law. - Hiring Range: 92750 - 122960 - Bonus Eligible? Yes - Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for healt