Associate Brand Manager LT

Mission:

The Associate Brand Manager will be responsible for understanding consumer insights & trends, translating those insights into business strategies, and turning those strategies into compelling product lines, product launches, relevant promotions, and business-building communications that will deliver against our revenue goals. The Associate Brand Manager must possess a unique blend of project management, business management, team spirit, brand passion, and a sense of urgency. Position Requirements Education/Experience: Bachelor’s degree required in Business, Marketing or related Discipline, MBA preferred. 2+ years of brand management experience. New product innovations/launch experience preferred. CPG experience/classically trained marketer preferred. Toy experience preferred. Skills/Knowledge/Ability: Entrepreneurial can-do attitude to find ways to break down growth barriers. Ability to effectively represent the brand internally and externally. Motivated by challenges and possesses a robust sense of curiosity. Ability to pull insights from multiple sources and synthesize them into a compelling story for change. Passionate about driving brand growth by better meeting consumer needs. Strong skills and experience with diagnosing and resolving complex problems and opportunities. Ability to craft vision and strategy and make it come to life with actionable plans. High familiarity with strategy development, integrated marketing planning, and innovation processes. Strong analytical, decision making, influence, and communication skills. Ability to work independently (self-motivated) and complete projects within required timeframes. Able to lead and inspire cross-functional teams to deliver strong results. Highly capable of writing/evaluating product, packaging, and communications briefs. Able to make tough, informed decisions quickly to keep projects on track. Authority

: This role reports to the Director of Marketing. Key Result Areas and Activities: Brand Planning & Consumer Communications Assist with the annual brand planning process for your brand. Identify key strategies to drive demand and deliver with flawless execution. Demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return. Marketing Development of marketing plans for key product drivers including but not limited to: Traditional and Digital marketing Advertising Public Relations Social Media Cross Functional Team Leadership Lead cross-functional teams on assigned business or project development initiatives. Educate teams (Entertainment, Creative, Digital, Social, etc.) on brand information and background that allow them to help create and execute programs that will drive consumer demand. Manage projects on time and on budget. P&L Management and Financial Analysis Help to manage the brand P&L to drive top line sales and increase margin. Analyze point of sale and store level data to determine trends and key performance indicators and business drivers. Complete program analysis to determine ROI and make future recommendations. Maintain complete awareness of brand financials including inventory, forecasts, etc. Evaluate media effectiveness and make subsequent recommendations. New Product and Packaging Development Partner with Product Development and Packaging teams to deliver new products that fill a gap in the marketplace. Offer strategic input based upon insights, customer feedback, and competitive knowledge. Insights & Competitive Analysis Leverage data, trends, and support from Director and Market Research to help build a robust and actionable learning plan that addresses knowledge gaps in consumer, brand, product, business, and marketplace learnings. Identify and leverage relevant consumer and/or shopper insights. Thorough understanding of the competition (products, activities, and performance). Perform ongoing competitive research to ensure product offerings are best in class in terms of quality, innovation, styling, pricing, and trends.

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