Roblox
Senior/Principal Product Manager, Ads (Measurement)
Roblox, San Mateo, California, United States, 94409
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
You will:
Drive the product strategy and vision for building an ads business on Roblox that is vision-aligned, respects the community, and drives significant value for advertisers and developers. Influence executives to drive towards the vision for ads on Roblox. You will represent the ads organization and our initiatives in executive reviews and company-wide updates. Serve as the E2E owner of the product development life cycle from inception through planning to launch. Drive enrollment from engineers and inspire them to build high impact products that fit the needs of our target audience. Engage with engineering beyond just product and user experience needs; you will roll up your sleeves and brainstorm technical solutions to product problems. Write all technical specs and partner with design to create elegant, simple, and seamless tools for advertisers and publishers alike. Work with data science to analyze data, set up experiments, define success and guardrail metrics. Ultimately you will drive data informed high confidence decisions on behalf of the organization. Hire and mentor new PMs on the team. You have:
7+ years of product management experience, with at least 4 years in ads measurement, analytics, or related ad tech roles. Proficient in digital advertising ecosystems, including ad performance metrics, attribution, and optimization techniques. Familiarity with campaign delivery metrics, viewability, audience reach, attribution, brand lift, sales, lift, and marketing mix modeling. Experience working with data teams and external partners to build measurement models and frameworks (familiarity with SQL, Python, or R is a plus). Proven ability to lead cross-functional teams in a dynamic, fast-paced environment. Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations. Excellent communication and stakeholder management skills, with the ability to influence both technical and non-technical teams. Bachelor’s degree in Computer Science, Business, or related field. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits. Annual Salary Range: $302,940 — $368,230 USD Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted). You’ll Love: Industry-leading compensation package Excellent medical, dental, and vision coverage A rewarding 401k program Flexible vacation policy (varies by exemption status) Roblox Admin badge for your avatar At Roblox HQ: Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks Onsite fitness center and fitness program credit Annual CalTrain Go Pass Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.
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Drive the product strategy and vision for building an ads business on Roblox that is vision-aligned, respects the community, and drives significant value for advertisers and developers. Influence executives to drive towards the vision for ads on Roblox. You will represent the ads organization and our initiatives in executive reviews and company-wide updates. Serve as the E2E owner of the product development life cycle from inception through planning to launch. Drive enrollment from engineers and inspire them to build high impact products that fit the needs of our target audience. Engage with engineering beyond just product and user experience needs; you will roll up your sleeves and brainstorm technical solutions to product problems. Write all technical specs and partner with design to create elegant, simple, and seamless tools for advertisers and publishers alike. Work with data science to analyze data, set up experiments, define success and guardrail metrics. Ultimately you will drive data informed high confidence decisions on behalf of the organization. Hire and mentor new PMs on the team. You have:
7+ years of product management experience, with at least 4 years in ads measurement, analytics, or related ad tech roles. Proficient in digital advertising ecosystems, including ad performance metrics, attribution, and optimization techniques. Familiarity with campaign delivery metrics, viewability, audience reach, attribution, brand lift, sales, lift, and marketing mix modeling. Experience working with data teams and external partners to build measurement models and frameworks (familiarity with SQL, Python, or R is a plus). Proven ability to lead cross-functional teams in a dynamic, fast-paced environment. Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations. Excellent communication and stakeholder management skills, with the ability to influence both technical and non-technical teams. Bachelor’s degree in Computer Science, Business, or related field. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits. Annual Salary Range: $302,940 — $368,230 USD Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted). You’ll Love: Industry-leading compensation package Excellent medical, dental, and vision coverage A rewarding 401k program Flexible vacation policy (varies by exemption status) Roblox Admin badge for your avatar At Roblox HQ: Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks Onsite fitness center and fitness program credit Annual CalTrain Go Pass Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.
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