Blue State
Contract Strategy Director, Audience Insights (Evergreen)
Blue State, New York, New York, us, 10261
Interested in joining Blue State's Strategy team? Submit your application here to ensure you're first in line for future opportunities. Please note: this is an "evergreen" job post (i.e. not an active job post), but your expression of interest matters to us.
What to know We're looking for a freelance Strategy Director with a record of success in developing the strategy that underpins brand engagement programs, supporter experience, and creative development.
You'll uncover rich audience insights, develop frameworks, and craft strategies that help solve the world's biggest challenges and drive positive progress in society. From leading the research and strategy development for a new climate change campaign to helping brands formulate strategies and bring insights to their efforts to be more purpose-led, the work of a strategy lead at Blue State is diverse, stimulating, and impactful.
You'll be a critical leadership voice on a team of multi-disciplinary colleagues including creative directors, communications strategists, analysts, technologists, and account directors.
We're looking for an analytical and collaborative individual who is excited to work at a place where data-driven research is applied to shape strategies and campaigns.
A day in the life Our briefs are always different and that makes the work interesting and exciting. But you can expect the role to involve a mix of the following:
Leading research, discovery, and insight development processes that drive decisions around creative, messaging, and campaign design.
Determining the right research methodology and strategic approach to a given client challenge and working collaboratively with other internal or external teams to ensure strategies and recommendations are informed by data and research.
Conducting or supporting the team with primary research (interviews, surveys, focus groups, creative testing) as well as secondary (desk research, landscape and trend analysis, using audience intelligence tools, social listening).
Translating the findings into insights that are both inspiring and actionable, including a core strategic proposition, audience definition and prioritization, and clearly articulated objectives and KPIs.
Overseeing or delivering traditional business and marketing frameworks like SWOTs, personas, user journeys, gap analyses, landscape research, creative briefs, etc.
Facilitating and participating in brainstorming sessions, client presentations, workshops, and overall project delivery.
Some things we're looking for
You have 8+ years of relevant experience in a relevant role.
You are not a lone wolf. You genuinely enjoy bringing others along in the process of the work.
You have strong communication skills – able to explain your work clearly both in person, in writing, and through compelling presentations.
You have a mix of qualitative and quantitative research experience, using both primary and secondary methods.
You have experience utilizing social listening tools like Brandwatch and Audiense, and syndicated survey tools like GWI.
You're a thinker and a doer. You're happy to roll your sleeves and spend time conducting interviews, focus groups or using audience intelligence tools, as well as championing the findings and building strategic recommendations around them.
You have a curious and proactive mind. You like to use substantiated data to both identify and solve problems, with an eye for spotting new opportunities for how research and strategy can make projects stronger.
You're an experienced facilitator, managing ideation sessions and workshops with clients or colleagues in person and virtually.
You're resilient and able to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness are required.
You have a shared passion and curiosity for making change – and a commitment to quality that ensures we're always making progress.
You are steeped in the art of empathy and practice mutual respect. A commitment to Diversity, Equity, and Inclusion is vital.
The salary range for this position is $75-$125 per hour; compensation will be commensurate with experience.
At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply.
Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the
subject line: Accommodation Request .
Your privacy is important to us. You can find out more information on how we handle your data for recruiting purposes in our Privacy Policy for Recruitment.
#J-18808-Ljbffr
What to know We're looking for a freelance Strategy Director with a record of success in developing the strategy that underpins brand engagement programs, supporter experience, and creative development.
You'll uncover rich audience insights, develop frameworks, and craft strategies that help solve the world's biggest challenges and drive positive progress in society. From leading the research and strategy development for a new climate change campaign to helping brands formulate strategies and bring insights to their efforts to be more purpose-led, the work of a strategy lead at Blue State is diverse, stimulating, and impactful.
You'll be a critical leadership voice on a team of multi-disciplinary colleagues including creative directors, communications strategists, analysts, technologists, and account directors.
We're looking for an analytical and collaborative individual who is excited to work at a place where data-driven research is applied to shape strategies and campaigns.
A day in the life Our briefs are always different and that makes the work interesting and exciting. But you can expect the role to involve a mix of the following:
Leading research, discovery, and insight development processes that drive decisions around creative, messaging, and campaign design.
Determining the right research methodology and strategic approach to a given client challenge and working collaboratively with other internal or external teams to ensure strategies and recommendations are informed by data and research.
Conducting or supporting the team with primary research (interviews, surveys, focus groups, creative testing) as well as secondary (desk research, landscape and trend analysis, using audience intelligence tools, social listening).
Translating the findings into insights that are both inspiring and actionable, including a core strategic proposition, audience definition and prioritization, and clearly articulated objectives and KPIs.
Overseeing or delivering traditional business and marketing frameworks like SWOTs, personas, user journeys, gap analyses, landscape research, creative briefs, etc.
Facilitating and participating in brainstorming sessions, client presentations, workshops, and overall project delivery.
Some things we're looking for
You have 8+ years of relevant experience in a relevant role.
You are not a lone wolf. You genuinely enjoy bringing others along in the process of the work.
You have strong communication skills – able to explain your work clearly both in person, in writing, and through compelling presentations.
You have a mix of qualitative and quantitative research experience, using both primary and secondary methods.
You have experience utilizing social listening tools like Brandwatch and Audiense, and syndicated survey tools like GWI.
You're a thinker and a doer. You're happy to roll your sleeves and spend time conducting interviews, focus groups or using audience intelligence tools, as well as championing the findings and building strategic recommendations around them.
You have a curious and proactive mind. You like to use substantiated data to both identify and solve problems, with an eye for spotting new opportunities for how research and strategy can make projects stronger.
You're an experienced facilitator, managing ideation sessions and workshops with clients or colleagues in person and virtually.
You're resilient and able to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness are required.
You have a shared passion and curiosity for making change – and a commitment to quality that ensures we're always making progress.
You are steeped in the art of empathy and practice mutual respect. A commitment to Diversity, Equity, and Inclusion is vital.
The salary range for this position is $75-$125 per hour; compensation will be commensurate with experience.
At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply.
Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at recruiting@bluestate.co with the
subject line: Accommodation Request .
Your privacy is important to us. You can find out more information on how we handle your data for recruiting purposes in our Privacy Policy for Recruitment.
#J-18808-Ljbffr