Google
Research and Insights Manager, Knowledge and Information Products
Google, San Francisco, California, United States, 94199
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
5 years of research and insights experience that involves designing, scoping, executing, and delivering research and analysis projects.
Experience translating business problems into research questions, and translating research findings into marketing recommendations.
Experience managing qualitative, quantitative and measurement agencies.
Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
Experience with leading or participating in vertical/category insights programs.
Experience working on a highly cross-functional team with ability to manage projects with multiple stakeholders and priorities.
Technical knowledge of both qualitative and quantitative methodologies.
Familiarity with principles of research design across a variety of methods.
Analytical skills that include the ability to see granular as well as big-picture opportunities.
As a Marketing Insights Manager at Google, you develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors/agencies and you manage workload by balancing future logistical and strategic needs.
As a Research Manager on this team of research experts, you’ll integrate into one or more K&I product marketing teams and be responsible for executing new research about consumer perceptions and behaviors as well as synthesizing existing research into actionable insights that equip the team to develop a successful marketing strategy.
You will set and execute a market research plan for product marketing and manage relationships with cross-functional Googlers and external vendors to deliver an insights-led thought leadership program. You will scope, recommend, design and initiate research and synthesis work and conduct global qualitative and quantitative research that informs cross-product strategies. It is imperative that you have breadth and depth of experience recommending and applying many different research techniques. You will be sharing what you know on a regular basis, in forums large and small, with everyone from junior to senior executive staff.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $130,000-$194,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google ( https://careers.google.com/benefits/ ).
Responsibilities:
Develop insights from data (qualitative/quantitative) using a variety of internal and external sources and contribute provocative and unexpected insights that can only be found through an integrated data perspective.
Share research findings and insights via presentations in forums large and small.
Define proactive research roadmaps that align to business objectives. Work with several cross-product, cross-functional partners to align on the most impactful roadmaps possible, minimizing duplication and maximizing scale.
Lead the research process from start to finish including designing an effective brief, managing Requests for Proposal (RFPs), onboarding research agencies, choosing methodology, executing the research, and distilling the data collected into impactful, actionable insights via compelling narratives in a variety of formats (decks, sites, emails, presentations, etc.).
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also
https://careers.google.com/eeo/
and
https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf . If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
https://goo.gl/forms/aBt6Pu71i1kzpLHe2 .
#J-18808-Ljbffr
Bachelor's degree or equivalent practical experience.
5 years of research and insights experience that involves designing, scoping, executing, and delivering research and analysis projects.
Experience translating business problems into research questions, and translating research findings into marketing recommendations.
Experience managing qualitative, quantitative and measurement agencies.
Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
Experience with leading or participating in vertical/category insights programs.
Experience working on a highly cross-functional team with ability to manage projects with multiple stakeholders and priorities.
Technical knowledge of both qualitative and quantitative methodologies.
Familiarity with principles of research design across a variety of methods.
Analytical skills that include the ability to see granular as well as big-picture opportunities.
As a Marketing Insights Manager at Google, you develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors/agencies and you manage workload by balancing future logistical and strategic needs.
As a Research Manager on this team of research experts, you’ll integrate into one or more K&I product marketing teams and be responsible for executing new research about consumer perceptions and behaviors as well as synthesizing existing research into actionable insights that equip the team to develop a successful marketing strategy.
You will set and execute a market research plan for product marketing and manage relationships with cross-functional Googlers and external vendors to deliver an insights-led thought leadership program. You will scope, recommend, design and initiate research and synthesis work and conduct global qualitative and quantitative research that informs cross-product strategies. It is imperative that you have breadth and depth of experience recommending and applying many different research techniques. You will be sharing what you know on a regular basis, in forums large and small, with everyone from junior to senior executive staff.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $130,000-$194,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google ( https://careers.google.com/benefits/ ).
Responsibilities:
Develop insights from data (qualitative/quantitative) using a variety of internal and external sources and contribute provocative and unexpected insights that can only be found through an integrated data perspective.
Share research findings and insights via presentations in forums large and small.
Define proactive research roadmaps that align to business objectives. Work with several cross-product, cross-functional partners to align on the most impactful roadmaps possible, minimizing duplication and maximizing scale.
Lead the research process from start to finish including designing an effective brief, managing Requests for Proposal (RFPs), onboarding research agencies, choosing methodology, executing the research, and distilling the data collected into impactful, actionable insights via compelling narratives in a variety of formats (decks, sites, emails, presentations, etc.).
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also
https://careers.google.com/eeo/
and
https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf . If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
https://goo.gl/forms/aBt6Pu71i1kzpLHe2 .
#J-18808-Ljbffr