Ciela Senior Living
Community Relations Director
Ciela Senior Living, Pearl City, Hawaii, United States, 96782
About Ciela Senior Living:
Ciela offers seniors a state-of-the-art community which features incredible 360-degree views, expansive outdoor spaces, floor-to-ceiling windows, light-filled residences, gourmet California cuisine, engaging activities and a robust wellness program designed by Los Angeles’ top health professionals.
Community Relations Director Job Description
Purpose:
To manage all internal and external marketing functions of the community to ensure a positive reputation of the community among referral sources and potential customers, and in order to achieve or exceed community occupancy goals. Minimum Eligibility Requirements: Bachelor’s degree in a related field preferred. Previous marketing experience in a senior housing setting preferred. Previous business development experience in a related setting and/or realty preferred. Must be able to read, write, and speak English, and demonstrate strong written, verbal, and interpersonal communication skills and the ability to establish effective networking relationships. Must have an in-depth knowledge of basic sales and marketing principles and practices. Proficiency in basic computer skills including Word, Excel, and/or sales & marketing software required. Must be able to represent the community in a positive and professional manner in terms of communication, conduct, and appearance, to referral sources, potential customers, and to the general public. Must meet all health-related requirements pertaining to state licensure. Must maintain current CPR/First Aid credentials. Must maintain current Food Handlers credentials. Must maintain annual Continuing Education Credits. Must be able to perform duties and responsibilities (Essential Job Functions) with or without reasonable accommodation. Subject to pre-employment screening including physical, drug and TB testing and criminal background check. Essential Functions: Marketing:
Conducts competitive analysis of local market on a quarterly basis and provides report of findings to Executive Director and Living Care Lifestyles home office. Responsible for the development and implementation of a quarterly marketing plan that incorporates community strengths and weaknesses in relation to competitors and to current market trends and forecasts. Develops and implements community outreach programs and events that will provide contact with referral sources and potential customers. Is responsible for planning and coordinating community media advertising. Is responsible for maintaining an inventory of community marketing collateral and for updating written information, as necessary. Sales Management: Responsible for achieving or exceeding budgeted census goals as established by Executive Director and Living Care Lifestyles home office, and for maintaining a pattern of measurable growth toward stabilization in lease-up communities. Maintains accurate records of all inquiries, tours, and networking contacts. Responsible for accurate and timely reporting of census and move-in and move-out activity to management and is accountable for explaining such activity as required. Prepares and submits other reports as requested by Executive Director and/or home office. Maintains a viable and accurate waiting list of potential residents. Is responsible for entire sales process including building the prospect base, generating tours, and obtaining deposits and securing move-ins. Leadership/Management: Is a positive role model of professional conduct and customer service attitude to the entire community team members. Provides training to community team members regarding customer service, conducting tours, and telephone marketing skills, as needed. Responsible for maintaining department within budgetary guidelines. Assists Executive Director in other management duties as assigned. Participates in Manager-on-Duty rotation as required.
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To manage all internal and external marketing functions of the community to ensure a positive reputation of the community among referral sources and potential customers, and in order to achieve or exceed community occupancy goals. Minimum Eligibility Requirements: Bachelor’s degree in a related field preferred. Previous marketing experience in a senior housing setting preferred. Previous business development experience in a related setting and/or realty preferred. Must be able to read, write, and speak English, and demonstrate strong written, verbal, and interpersonal communication skills and the ability to establish effective networking relationships. Must have an in-depth knowledge of basic sales and marketing principles and practices. Proficiency in basic computer skills including Word, Excel, and/or sales & marketing software required. Must be able to represent the community in a positive and professional manner in terms of communication, conduct, and appearance, to referral sources, potential customers, and to the general public. Must meet all health-related requirements pertaining to state licensure. Must maintain current CPR/First Aid credentials. Must maintain current Food Handlers credentials. Must maintain annual Continuing Education Credits. Must be able to perform duties and responsibilities (Essential Job Functions) with or without reasonable accommodation. Subject to pre-employment screening including physical, drug and TB testing and criminal background check. Essential Functions: Marketing:
Conducts competitive analysis of local market on a quarterly basis and provides report of findings to Executive Director and Living Care Lifestyles home office. Responsible for the development and implementation of a quarterly marketing plan that incorporates community strengths and weaknesses in relation to competitors and to current market trends and forecasts. Develops and implements community outreach programs and events that will provide contact with referral sources and potential customers. Is responsible for planning and coordinating community media advertising. Is responsible for maintaining an inventory of community marketing collateral and for updating written information, as necessary. Sales Management: Responsible for achieving or exceeding budgeted census goals as established by Executive Director and Living Care Lifestyles home office, and for maintaining a pattern of measurable growth toward stabilization in lease-up communities. Maintains accurate records of all inquiries, tours, and networking contacts. Responsible for accurate and timely reporting of census and move-in and move-out activity to management and is accountable for explaining such activity as required. Prepares and submits other reports as requested by Executive Director and/or home office. Maintains a viable and accurate waiting list of potential residents. Is responsible for entire sales process including building the prospect base, generating tours, and obtaining deposits and securing move-ins. Leadership/Management: Is a positive role model of professional conduct and customer service attitude to the entire community team members. Provides training to community team members regarding customer service, conducting tours, and telephone marketing skills, as needed. Responsible for maintaining department within budgetary guidelines. Assists Executive Director in other management duties as assigned. Participates in Manager-on-Duty rotation as required.
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