Workday, Inc.
Sr. Content Strategist
Workday, Inc., Pleasanton, California, United States, 94566
Responsibilities:
Project Management:
Oversee all content projects within Workfront and Adobe Experience Manager, ensuring projects are executed efficiently and meet deadlines.
Define project scope, timelines, and resource allocation, clearly communicating project status and updates to stakeholders.
Proactively identify and mitigate potential project risks and roadblocks.
Champion process improvements to enhance content project efficiency, effectiveness, and scalability.
Content Calendar Management: Own and maintain the central content calendar, working closely with the Communications and Marketing Operations teams to ensure alignment and integration with broader marketing initiatives.
Collaborate with cross-functional teams (Communications, Marketing, Product, Industry) to gather input, prioritize projects, and maintain an accurate and up-to-date content calendar.
Facilitate regular content council meetings with key stakeholders to review progress, discuss upcoming initiatives, and foster collaboration.
Budget Management: Assist in managing budget line items related to content creation and distribution.
Track and report on content-related expenses, ensuring adherence to budget guidelines.
Stakeholder Management: Build strong relationships with key stakeholders across various departments, including Communications (PR, Executive, Analyst Relations), Marketing (Digital, Field, Campaigns), Product, and Industry.
Effectively communicate project updates, challenges, and successes to stakeholders at all levels.
Process Optimization: Continuously evaluate and improve content development processes, workflows, and tools to optimize efficiency and quality.
Identify opportunities to streamline content operations and leverage technology to enhance productivity.
Basic Qualifications 5+ years of experience in digital marketing, content strategy and project management, preferably within a B2B environment.
2+ years of Marketing Operations experience.
Proven experience managing complex content projects across multiple teams and platforms.
Strong familiarity with project management tools such as Workfront and content management systems like Adobe Experience Manager (AEM).
Budget management experience is a plus.
Able to infuse creativity into all aspects of content development, ensuring it resonates with and captivates the target audience.
Excels at influencing stakeholder actions and decisions to ensure alignment and drive successful project outcomes.
Possesses strong strategic thinking skills with the ability to develop and articulate a clear vision and roadmap.
Other Qualifications Bachelor's degree in Marketing, Communications, or a related field.
Highly organized and detail-oriented with a strong ability to prioritize tasks and manage multiple projects simultaneously.
Excellent communication, interpersonal, and presentation skills with the ability to influence and collaborate effectively with stakeholders at all levels.
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Define project scope, timelines, and resource allocation, clearly communicating project status and updates to stakeholders.
Proactively identify and mitigate potential project risks and roadblocks.
Champion process improvements to enhance content project efficiency, effectiveness, and scalability.
Content Calendar Management: Own and maintain the central content calendar, working closely with the Communications and Marketing Operations teams to ensure alignment and integration with broader marketing initiatives.
Collaborate with cross-functional teams (Communications, Marketing, Product, Industry) to gather input, prioritize projects, and maintain an accurate and up-to-date content calendar.
Facilitate regular content council meetings with key stakeholders to review progress, discuss upcoming initiatives, and foster collaboration.
Budget Management: Assist in managing budget line items related to content creation and distribution.
Track and report on content-related expenses, ensuring adherence to budget guidelines.
Stakeholder Management: Build strong relationships with key stakeholders across various departments, including Communications (PR, Executive, Analyst Relations), Marketing (Digital, Field, Campaigns), Product, and Industry.
Effectively communicate project updates, challenges, and successes to stakeholders at all levels.
Process Optimization: Continuously evaluate and improve content development processes, workflows, and tools to optimize efficiency and quality.
Identify opportunities to streamline content operations and leverage technology to enhance productivity.
Basic Qualifications 5+ years of experience in digital marketing, content strategy and project management, preferably within a B2B environment.
2+ years of Marketing Operations experience.
Proven experience managing complex content projects across multiple teams and platforms.
Strong familiarity with project management tools such as Workfront and content management systems like Adobe Experience Manager (AEM).
Budget management experience is a plus.
Able to infuse creativity into all aspects of content development, ensuring it resonates with and captivates the target audience.
Excels at influencing stakeholder actions and decisions to ensure alignment and drive successful project outcomes.
Possesses strong strategic thinking skills with the ability to develop and articulate a clear vision and roadmap.
Other Qualifications Bachelor's degree in Marketing, Communications, or a related field.
Highly organized and detail-oriented with a strong ability to prioritize tasks and manage multiple projects simultaneously.
Excellent communication, interpersonal, and presentation skills with the ability to influence and collaborate effectively with stakeholders at all levels.
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