Continental
Head of Marketing Communications - US PLT Replacement
Continental, Fort Mill, South Carolina, United States, 29715
Job Description
SG 13 Are you ready to shape the future of marketing and communications for two iconic brands? We are looking for a dynamic rounded Marketer with a digital focus to lead our US PLT Replacement team and drive the marketing communications vision for Continental Tire and General Tire. In this pivotal role, you will spearhead all facets of B2C and B2B marketing communications, digital strategy, creative development, dealer partnerships, and performance partner relationships. As the Senior Manager of Marketing, you will be the architect of our brand narratives, bringing the Continental Tire and General Tire identities to life through innovative and data-driven strategies. Your expertise in digital marketing, automation, and CRM will be crucial as we continue our evolution into a digital-first approach. We are looking for a leader who thrives and will support a collaborative, creative, and positive environment. You should excel at multitasking, prioritizing, and maintaining high standards under pressure. Strong interpersonal skills and a proven track record in people management are essential. This role will lead, coach, mentor a team of 15 with 3 Direct Reports. Core Responsibilities: Strategic Vision:
Craft and communicate a long-term strategy and vision for the marketing communications team. Go-to-Market Strategies:
Develop and implement effective go-to-market strategies and plans aligned with annual business objectives. Team Leadership:
Manage and mentor the Content & Communications, Partnership Marketing, Creative, and Performance Partner teams. Digital Transformation:
Oversee and optimize our transition to marketing automation and CRM systems. Market Analysis:
Analyze consumer behavior and competitor activities to inform marketing strategies and highlight our value proposition. Agency Collaboration:
Partner closely with our agencies to bring our sponsorship investments and digital activities to life. Cross-Functional Collaboration:
Foster collaboration across marketing, sales, product, events, and other departments. Budget Management:
Plan and manage the annual advertising budget, adapting agilely to market dynamics. Sales Collaboration:
Work with Sales on key customer initiatives to maximize ROI for co-op funds. Promotion Oversight:
Oversee the annual consumer promotion schedule and its implementation. Public Relations:
Manage public relations efforts for the Continental and General Tire brands. Additional Responsibilities: Forge and nurture strong connections with agencies, sponsor partners, and industry professionals. Adapt and innovate our marketing strategies and tactics to stay ahead in the ever-changing marketing landscape. Champion continuous learning and growth for the marketing communications team through individual training and development. Qualifications
BASIC: Bachelor’s Degree in Marketing or Business 12+ years experience in B2C marketing and communications 5+ years experience in digital marketing with a focus on operating marketing automation and CRM Experience developing and managing significant budgets Experience managing or working in marketing agencies Experience managing media buys International or highly matrixed organizational experience Able to travel up to 15% Legal authorization to work in the U.S. is required. Continental is only able to offer visa support for internal employees who currently hold an existing valid employment visa Able to offer a relocation package if needed Internal qualified candidates will meet internal guidelines for this executive level role:
18+ months experience of leading people and/or projects 18+ months working internationally, cross functionally and/or cross organizationally ACfEL must be complete before a promotion to SG 13
PREFERRED: Ability to work within a corporate environment while pushing for new creative ideas Ability to listen and work collaboratively with team members from various functions Relationship oriented Self-motivated with a passion to engage consumers, business partners and cross functional teams Understanding of marketing KPI’s and analytics Excellent, professional verbal and written communication skills Company Description
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated preliminary sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets. Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental delivers top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2023, the Tires group sector generated sales of 14 billion euros. Continental's tire division employs more than 56,000 people worldwide and has 20 production and 16 development sites. Are you ready to shape the future with us?
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SG 13 Are you ready to shape the future of marketing and communications for two iconic brands? We are looking for a dynamic rounded Marketer with a digital focus to lead our US PLT Replacement team and drive the marketing communications vision for Continental Tire and General Tire. In this pivotal role, you will spearhead all facets of B2C and B2B marketing communications, digital strategy, creative development, dealer partnerships, and performance partner relationships. As the Senior Manager of Marketing, you will be the architect of our brand narratives, bringing the Continental Tire and General Tire identities to life through innovative and data-driven strategies. Your expertise in digital marketing, automation, and CRM will be crucial as we continue our evolution into a digital-first approach. We are looking for a leader who thrives and will support a collaborative, creative, and positive environment. You should excel at multitasking, prioritizing, and maintaining high standards under pressure. Strong interpersonal skills and a proven track record in people management are essential. This role will lead, coach, mentor a team of 15 with 3 Direct Reports. Core Responsibilities: Strategic Vision:
Craft and communicate a long-term strategy and vision for the marketing communications team. Go-to-Market Strategies:
Develop and implement effective go-to-market strategies and plans aligned with annual business objectives. Team Leadership:
Manage and mentor the Content & Communications, Partnership Marketing, Creative, and Performance Partner teams. Digital Transformation:
Oversee and optimize our transition to marketing automation and CRM systems. Market Analysis:
Analyze consumer behavior and competitor activities to inform marketing strategies and highlight our value proposition. Agency Collaboration:
Partner closely with our agencies to bring our sponsorship investments and digital activities to life. Cross-Functional Collaboration:
Foster collaboration across marketing, sales, product, events, and other departments. Budget Management:
Plan and manage the annual advertising budget, adapting agilely to market dynamics. Sales Collaboration:
Work with Sales on key customer initiatives to maximize ROI for co-op funds. Promotion Oversight:
Oversee the annual consumer promotion schedule and its implementation. Public Relations:
Manage public relations efforts for the Continental and General Tire brands. Additional Responsibilities: Forge and nurture strong connections with agencies, sponsor partners, and industry professionals. Adapt and innovate our marketing strategies and tactics to stay ahead in the ever-changing marketing landscape. Champion continuous learning and growth for the marketing communications team through individual training and development. Qualifications
BASIC: Bachelor’s Degree in Marketing or Business 12+ years experience in B2C marketing and communications 5+ years experience in digital marketing with a focus on operating marketing automation and CRM Experience developing and managing significant budgets Experience managing or working in marketing agencies Experience managing media buys International or highly matrixed organizational experience Able to travel up to 15% Legal authorization to work in the U.S. is required. Continental is only able to offer visa support for internal employees who currently hold an existing valid employment visa Able to offer a relocation package if needed Internal qualified candidates will meet internal guidelines for this executive level role:
18+ months experience of leading people and/or projects 18+ months working internationally, cross functionally and/or cross organizationally ACfEL must be complete before a promotion to SG 13
PREFERRED: Ability to work within a corporate environment while pushing for new creative ideas Ability to listen and work collaboratively with team members from various functions Relationship oriented Self-motivated with a passion to engage consumers, business partners and cross functional teams Understanding of marketing KPI’s and analytics Excellent, professional verbal and written communication skills Company Description
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated preliminary sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets. Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental delivers top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2023, the Tires group sector generated sales of 14 billion euros. Continental's tire division employs more than 56,000 people worldwide and has 20 production and 16 development sites. Are you ready to shape the future with us?
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