Digital Marketing Manager

It's a great time to join Marymount University We are looking for faculty and staff who are passionate about providing excellent service to ensure a high quality student experience and collaborative working environment. ESSENTIAL DUTIES AND RESPONSIBILITIES Develop and execute digital marketing campaigns to increase engagement among key constituencies. Produce, manage, and optimize marketing content across various platforms, including Marymount.edu, social media, email, SEO, and PPC. Analyze and report on campaign performance metrics, providing insights and recommendations for improvement. Collaborate with the content team to create engaging and relevant digital content that aligns with university messaging. Oversee the management of the university's social media strategy to enhance brand visibility and audience engagement. Coordinate email marketing efforts for internal and external audiences, ensuring effective communication and engagement. Work closely with vendors and third-party platforms to implement marketing initiatives that meet quality and cost standards. Stay up-to-date on digital marketing trends and best practices to ensure the university remains competitive in the digital landscape. OTHER DUTIES AND ASSIGNMENTS Provide strategic input on website enhancements and content management to improve user experience and SEO performance. Identify and analyze target audiences for various campaigns to ensure effective messaging and outreach. Participate in special projects and initiatives that support the university's overall marketing and communication strategy. Demonstrate flexibility and adaptability in a fast-paced environment, responding professionally to requests and tasks as assigned. Perform other duties as assigned. POSITION REQUIREMENTS Education: Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred. Experience: Minimum of 3 years of experience in digital marketing, focusing on higher education or similar sectors. Proven track record of managing successful digital marketing campaigns and projects. Licenses or Certifications: Professional certifications in digital marketing (e.g., Google Analytics, Google Ads, HubSpot, Facebook Blueprint) are preferred. Financial Responsibility : Responsible for managing and optimizing the digital marketing budget, ensuring effective allocation of resources and tracking ROI on campaigns. Supervision: May supervise interns, or student workers, providing guidance and support in executing digital marketing initiatives and social media content. Special Knowledge: Strong understanding of digital marketing principles, social media strategies, SEO best practices, content creation, and data analytics. Familiarity with marketing automation tools and CRM systems is a plus. Relevant Skills and Technologies: Proficient in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite, Mailchimp). Experience with web content management systems (e.g., WordPress, Drupal). Strong writing and editing skills for digital content. Knowledge of HTML/CSS is a plus. Ability to analyze data and create reports to inform strategic decisions. SPECIAL WORKING CONDITIONS Occasional evening and weekend work may be required to support events and campaigns. Ability to work in a fast-paced environment with shifting priorities and deadlines. Must collaborate effectively with various departments and stakeholders across the university. Remote or hybrid work options may be available, subject to university policies. Marymount University is an equal opportunity employer. Marymount University does not discriminate on the basis of race, color, national origin, sex, age, disability, religion, sexual orientation, gender identity and expression, marital status, pregnancy, veteran status or any other protected bases under applicable federal and local laws and regulations in any of its programs or its activities, including employment and admission. The university also expressly prohibits any form of sex discrimination and sexual misconduct including sexual harassment, dating and domestic violence, rape, sexual assault, sexual exploitation and stalking in any of its programs or activities, including employment and admission. For more information, please visit: https://marymount.edu/student-life/health-wellness/title-ix-2/