Digital Marketing Director (Onsite - St. Louis)

Our client is seeking a strong Digital Marketing Director who will lead their digital initiatives, empowering the agency and their clients to excel in a rapidly changing digital landscape. This person will be responsible for crafting innovative strategies, managing and leading a talented team, and exploring fresh ideas to stay ahead of the curve. Key Responsibilities • Drive Digital Innovation: Stay ahead of trends and implement cutting-edge solutions. • Strategic Vision: Develop forward-thinking digital strategies for current and future success. • Team Leadership: Mentor and inspire a dynamic digital marketing team. • Cross-Department Collaboration: Partner with creative and content teams for seamless execution. • Client Consultant: Serve as the digital expert, helping clients leverage new technologies. • Future-Proofing Strategies: Guide clients in adapting to AI and new platforms. • Business Development: Showcase our digital expertise to attract and retain clients. • Campaign Oversight: Plan and optimize digital campaigns across various channels. • Data-Driven Insights: Analyze performance metrics to refine strategies. • Innovative Optimization: Use advanced tools like AI and machine learning to enhance ROI. • Stay Ahead of Trends: Monitor new platforms and tools. • Technology Integration: Implement automation and emerging technologies. • Enhance User Experience: Collaborate with UX teams to improve digital experiences. • Lead Creative Strategy: Ensure content is innovative and engaging. • Content Oversight: Supervise creation of compelling, audience-focused content. • Cohesive Storytelling: Maintain a unified brand voice across channels. Technology/Tools • Platform Proficiency: Stay updated on major digital platforms and explore new ones. • Analytics Expertise: Utilize tools to track performance and generate insights. • Marketing Tech Stack: Regularly assess and upgrade marketing technologies. Qualifications • Bachelor's Degree: In Marketing or a related field; a Master's or certifications is a plus. • Experience: 8-12 years in digital marketing, with 2 years in a leadership role. • Digital Marketing Expertise: Knowledge of SEO, SEM, PPC, social media, and email marketing. • Innovative Mindset: Familiarity with AI and machine learning is a plus. • Data Proficiency: Comfortable using analytics tools for decision-making. • Leadership: Ability to inspire and guide a team. • Communication: Strong verbal and written skills for client interaction. • Forward-Thinking: Anticipate trends and pivot strategies effectively. • Problem Solver: Analytical mindset to identify and overcome challenges. Bonus qualifications • Certifications: Google Ads, Google Analytics, or similar credentials. • Proven Track Record: Successful leadership of innovative digital projects. • Creative Strategic: Comfortable collaborating with creative teams to meet client goals.