Manager, Brand & Fan Development

Job Title: Manager, Brand & Fan Development Department : Marketing Reports To: Director , Brand & Merchandise Status: Exempt Direct Reports : Coordinator, Fan Engagement Location: Tampa, Florida Mission. The Tampa Bay Buccaneers mission is to represent Tampa Bay past and future, while driving the next generation of NFL culture. The Club seeks individuals whose ambition and dedication align with this mission, bringing new perspectives and skills to our Club. Responsibilities. The Manager of Brand and Fan Development will play a pivotal role in shaping the Tampa Bay Buccaneers' brand identity, while driving fan engagement across multiple segments. This role is responsible for managing the brand's visual identity, executing fan development campaigns focused on key demographics (Latino, youth, women) and overseeing international activations. Reporting directly to the Director of Brand and Merchandise, this role will also manage the Coordinator of Fan Engagement. Core Functions: Visual Identity Management Oversee the development and execution of the visual identity within Raymond James Stadium, in-market, and across Club digital channels, ensuring brand consistency across all creative and fan touchpoints. Collaborate with vendors, stadium operations and design teams to implement visual branding elements that enhance the in-game fan experience. Assess and update stadium branding to reflect team milestones, campaigns, and events. Manage the signage budget for the stadium and other team-related events, ensuring cost-effective and impactful visual branding. Fan Development Campaigns Lead the creation and execution of targeted fan development campaigns aimed at key audience segments, including Latino, youth and women. Work closely with the marketing and community outreach teams to develop campaigns and activations that resonate with diverse fan bases and drive engagement. Monitor the performance of fan development initiatives and adjust strategies based on data and feedback. International Activations Coordinate and execute international fan engagement initiatives that align with the Buccaneers' global strategy. Manage international brand efforts and agencies, focusing on growing the fanbase in Germany and other global markets. Ensure international activations align with the overall brand and fan engagement strategy. Team Management and Collaboration Mentor the Coordinator of Fan Engagement, guiding fan activations and development. Work cross-functionally with teams, such as content, community impact, partnerships and events to integrate fan engagement into larger team initiatives. Campaign & Event Execution Oversee fan engagement initiatives during home games, special events, and international activations, ensuring consistency in brand representation. Support on the planning and execution of campaigns tied to the Club's 50th season. Performance Metrics & Reporting Develop KPIs and track the success of fan engagement and branding initiatives across stadium, digital, and international activations. Working alongside the Performance Marketing team, report on the effectiveness of campaigns, budget adherence and fan engagement growth. S kills & Abilities: Proven ability to lead teams and manage multiple projects simultaneously. Excellent project management and organizational skills. Excellent verbal and written communication skills. Strong budget management experience. Ability to collaborate across multiple departments and external partners. Ability to develop innovative campaigns and activations that resonate with fans and align with brand goals. Ability to analyze engagement data and adapt strategies based on performance metrics. Spanish language skills or a deep understanding of Latino culture is a plus, as we are committed to authentically engaging and building strong relationships with diverse communities, particularly those in Tampa Bay's vibrant Latino community. Capacity to deliver work that is original and creative. Candidate must be available to work extended hours during the NFL season and offseason. Experience & Education: 5 years of experience in brand management, fan engagement, or related fields, preferably in sports or entertainment. Experience in the sports or entertainment industry is preferred. Bachelor's degree is preferred or commensurate work experience. Work Environment: The Buccaneers are a professional, fast-paced, creative business environment. Tight deadlines requiring strong multitasking and problem-solving skills to deliver results in a time-sensitive setting. Extended evening, weekend work hours sometimes required; required to work all home and possibly away games; will have to work occasional holidays. Computer and desk work are a significant part of daily activities. Job duties require employee to drive personal vehicle. Equal Opportunity Employer Buccaneers Team LLC (the "Buccaneers") provides equal employment opportunities to all individuals, regardless of race, color, religion, sex, national origin, marital status, disability, age, military status, genetic information, sexual orientation, gender identity, or any other status protected by applicable federal, state, or local law. Disclaimer; Accommodations This job description is intended to set forth the core functions required for this position and describe the general nature of the work performed by employees in this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Employees may be assigned additional responsibilities as necessary. The Buccaneers reserve the right to revise this job description at any time and to require employees to perform other tasks if there are changes to circumstances or conditions of the Buccaneers' business, competitive considerations, or the work environment. Employees must be able to perform the essential functions of this position satisfactorily. The requirements set forth herein are representative of the duties, knowledge, skills, and/or abilities required. If requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions. Offers of employment are contingent on successful completion of a background screening. The position covered by this Job Description is expressly declared to be "at will," meaning the Buccaneers has the right to terminate the employee's employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any employee. Privacy Notice Any personal information that you provide to the Buccaneers as part of the recruitment process may be held and processed for the purposes of your registration, application and potential selection and in connection with any subsequent employment or placement at the Buccaneers. That data may be retained and further processed for the purposes of matching your skills and qualifications to future positions, identifying you as a potential candidate for future positions, to inform you of future positions, and analytics related to the Buccaneers' recruitment practices. If you are selected for the opportunity for which you apply, your personal data may be used for the purposes of entering into a relationship with the Buccaneers, including sending you correspondence or general information relating to employment. Your personal data may be disclosed to Buccaneers affiliates and to third-party organizations providing services to the Buccaneers. Your personal data will be retained in accordance with the Buccaneers document retention policies and applicable laws.