Digital Marketing Specialist

Description If you have a background in organic social media, email/texting campaigns, reputation management, content management, paid media, and analytics, we want you to Come Begin Your Story as a Digital Marketing Specialist Key Responsibilities: Social Media Management: Plan and execute the company’s social media strategy across various platforms Digital Advertising: Supervise and oversee digital advertising campaigns, including planning, tracking, and reporting on performance across channels like print, search, social, media, and more Content Marketing: Develop strategies and create materials for effective content marketing Email/Text Campaigns: Coordinate and manage email marketing and texting campaigns Reputation Management: Monitor and manage online reviews and customer feedback to uphold the company’s reputation Analytics Reporting: Collect, analyze, and report on data to measure the effectiveness of digital marketing efforts Website Maintenance: Maintain the corporate website using a content management system SEO & SEM Initiatives: Monitor and optimize SEO and SEM campaigns Lead Generation: Facilitate lead generation programs Advertising Materials: Oversee the design and delivery of compliant professional advertisements and marketing material Vendor Communications: Collaborate with third-party vendors and agencies to achieve desired results Additional Marketing Functions : Assist with other marketing-related tasks as needed Maintain prompt and regular attendance You could be a great addition as a Digital Marketing Specialist, if you have: Experience: 3-5 years in digital marketing Content Management: Familiarity with content management systems SEO/SEM Knowledge: Proven understanding of SEO and SEM strategies Creativity & Project Management: High level of creativity with the ability to manage projects effectively Data Analysis: Proficient in using Google Analytics and other reporting tools Vendor Experience: Experience working with various marketing vendor/agencies Design Software Skills: Competence in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and MS Office products Salesforce: Experience with Salesforce is highly desirable Communication Skills: Strong written and verbal communication skills, with sound copywriting and proofreading abilities We offer: TOP-of-the-line training - We are committed to helping you build a solid foundation and do your job to the best of your abilities. An EXCELLENT benefits bundle that includes medical insurance ( minimal cost to the employee ), dental, life insurance, short-and long-term disability, profit sharing, 401k with company matching, and paid sick, holiday, and vacation time. Community Service - As a company, we are pro-active members of the community. We make ongoing contributions to charities, local food banks, educational institutions, and more. Growth Potential – We believe in fostering our employees’ talents and providing a pathway for their individual career story. We are a leader in the financial services industry since 1955, and proudly provide easy and safe installment loans and income tax preparation to the communities where we operate. Thanks to our conveniently located branches, we are honored to provide personal service from people our customers know they can trust. At Security Finance, it is about being good stewards of our community, helping neighbors in times of need, and treating customers with the respect they deserve. Come Begin Your Story Apply today This position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be evaluated and will not automatically disqualify the candidate.