Marketing & Development Manager

Description With over 150 years of caring for our community and each other in the Washington DC area, Howard University Hospital has a world-renowned reputation for high-quality, patient-centric care. Howard University Hospital is the nation's only teaching hospital located on the campus of a Historically Black University and has created a superior learning environment, with groundbreaking research and positive patient outcomes. Howard University Hospital seeks to hire a Marketing & Development Manager who will embrace our reach and historic tradition of excellence. If you want to make a difference in someone's life every day, consider a position with a team of professionals who are doing just that, making a difference. Paygrade: $89,819 - $143,710 In an effort to improve patient safety, Howard University Hospital (HUH) supports a Just Culture. This atmosphere of accountability promotes the identification of human error (mistake), at-risk behavior (behavioral choice that increases risk) and reckless behavior (disregard for risk). The goal is to maintain a culture for learning, safe systems and well managed behavioral choices. Purpose of Job The Public Relations Manager is responsible for developing PR plans, media and reputation building strategies; and integrated communications campaigns to enhance the Hospital's reputation locally, nationally and internationally. Serves as a key member of the Howard University Office of University Communications and the Adventist HealthCare Public Relations & Marketing Teams. Plays a key role in planning, developing and managing a wide range of communications strategies. The PR Manager will serve as a lead point of contact for all (internal & external) Hospital communications; will develop strategies to effectively engage and foster relationships with the news media; influencing key audiences through the storytelling of good works and community relations initiatives. Will work with the Director of PR to develop strategic communications plans that includes institutional positioning and messaging, media relations, issues management, and crisis communications. Principle Duties and Responsibilities Develop and execute marketing strategies to drive brand awareness of HUH service lines. Work with senior leaders and department/service line directors to advance HUH's mission/objective within budget Build and maintain relationships with healthcare professionals, including physicians, nurses, and case managers. Serve as a liaison between the healthcare referral sources and HUH service lines. Promote and educate healthcare professionals on the services offered at HUH. Build and maintain relationships with community organizations, healthcare providers, and other potential referral sources. Analyze market trends and identify target demographics to tailor marketing campaigns effectively. Create compelling content for various marketing channels, including website, social media, and email campaigns. Monitor, track and analyze campaign performance to measure the effectiveness of initiatives and marketing. Represent the organization at community events, health fairs, and networking functions to raise awareness about HUH services. Develop and implement an effective fundraising strategy in line with HUH's goals and objectives. Identify, cultivate, and solicit philanthropic support from individuals, corporations, and foundations. Oversee all fundraising activities such as annual fund campaigns, major gifts, and special events. Establish and maintain relationships with donors. Keep them engaged and updated about HUH's activities and progress, recognizing their contributions and cultivating them for ongoing support. Ensure all marketing and outreach activities comply with relevant healthcare regulations and ethical standards. Assumes other duties and responsibilities that are related and appropriate to the position and area. The above responsibilities are a general description of the level and nature of the work assigned to this classification and are not to be considered as all-inclusive. Required Education and Experience Bachelor's degree in marketing or related field such as business, public relations, communications, advertising or nonprofit studies. At least three (3) years of fundraising experience, with demonstrated knowledge of donor cultivation and philanthropy in nonprofit organizations. At Howard University Hospital our job is to care for you. We do this by offering: Work-life balance Recognition and rewards for professional expertise Competitive, comprehensive benefit plans offered (including health, disability, vacation, sick leave, and 403B retirement plan) COVID-19 Vaccination Howard University Hospital requires all external applicants to be fully vaccinated for COVID-19 before commencing employment. External Applicants may be required to furnish proof of vaccination and, if offered, may elect to be vaccinated at a designated Howard University Hospital location GR8Administrative & Guest Services Required Skills Bachelor's degree in marketing or related field such as business, public relations, communications, advertising or nonprofit studies. At least three (3) years of fundraising experience, with demonstrated knowledge of donor cultivation and philanthropy in nonprofit organizations.