Digital Marketing Manager

Job Title: Digital Marketing Manager Location: Boston (requires minimum of 2 days a week on site) Position Summary: We are looking for a data-driven and technically skilled Digital Marketing Manager with a strong focus on SEO strategy. This role will lead SEO initiatives to drive organic growth while also assisting with paid digital campaigns across various channels and website optimization. The ideal candidate is analytical and strategic, able to help manage agency performance, and roll up their sleeves to help execute successful campaigns. Demand Gen is a strategic growth area for IANS. This is an exciting opportunity to make an impact on the organization. You'll have the opportunity to innovate and implement best practices in a highly collaborative environment. Responsibilities: SEO Strategy & Execution: Develop and implement advanced SEO strategies to increase organic search visibility, traffic, and conversions. Conduct thorough keyword research, on-page optimization, and technical SEO audits to ensure all content aligns with current best practices. Work with the development team to optimize website architecture, URL structure, and metadata to improve crawlability and indexing by search engines. SEO Content Optimization & Development: Work closely with the content team to produce SEO-friendly content assets, including blog posts, landing pages, case studies, and whitepapers. Provide SEO guidelines, keyword lists, and structural recommendations for content to maximize organic reach and user engagement. Repurpose and optimize existing content to boost rankings for priority keywords and enhance lead generation. Technical SEO Management: Monitor and work with development team to resolve technical SEO issues. Ensure SEO best practices are integrated into website updates, new site features, and page templates. Utilize SEO tools like Google Search Console, Ahrefs for regular audits and continuous optimization. Paid Campaign Support: Assist in the development and execution of paid campaigns across channels such as PPC, display, lead gen, ABM, and social media. Conduct keyword research and competitive analysis to ensure alignment between SEO and SEM strategies, maximizing visibility and conversions across both channels. Work with the content team to create landing pages, ad copy, and creative assets that complement SEO initiatives and support lead generation goals. Analytics & Performance Tracking: Track, analyze, and report on organic and paid campaign performance metrics, including traffic, keyword rankings, CTR, conversions, and ROI. Use insights from data to adjust SEO and paid strategies, providing actionable recommendations for improving performance across both channels. Conduct A/B testing and support CRO (conversion rate optimization) initiatives for both organic and paid traffic. Demand Generation Campaigns: Support broader demand generation campaigns across channels (e.g., email, content syndication) with optimized landing pages and lead capture forms. Implement retargeting strategies to nurture both organic and paid visitors through the funnel. Ensure alignment between SEO, SEM, and other demand generation tactics to maximize lead generation and conversion rates. Marketing Automation & CRM Integration: Ensure data from organic and paid campaigns is correctly integrated and attributed within marketing and sales systems. Industry Trends & Best Practices: Stay updated on the latest trends in SEO, paid media, and digital marketing. Experiment with and implement new tools, techniques, and strategies to maintain a competitive edge across both organic and paid channels. Qualifications: Bachelor's degree in Marketing, Business, Computer Science, or related field, or B2B experience. 3-5 years of experience in demand generation with a heavy focus on SEO and paid campaigns. Proven experience with SEO and paid media tools (e.g., LinkedIn, Ahrefs / Semrush etc., Google Ads, Google Search Console, ABM, programmatic). Proficiency in Google Analytics, Google Tag Manager, and data interpretation. Experience with marketing automation and CRM tools (e.g., Pardot, Salesforce). Strong technical SEO knowledge. Excellent analytical skills and a data-driven approach to decision-making.