Director, Product Marketing, GTM Strategy

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. About the Role: Confluent is looking for an experienced professional with a blend of product marketing, strategy, and GTM skills to fill a highly visible role for our Product Marketing team. The Director of Product Marketing role will help drive the end-to-end GTM success of our products, partnering across Growth & Marketing, Sales & Field Operations, and Product Management to prioritize and orchestrate key GTM activities. The responsibilities of this role include: Driving the segmentation, targeting, and positioning for our products. Leading cross-functional GTM initiatives. Defining the adoption and commercialization strategy for the product. Identifying any feature/functionality gaps inhibiting GTM success. As a successful candidate for this role, you have a proven track record of leading cross-functional initiatives to drive customer adoption, commercialization, and retention of a technical product, particularly for high-tech companies with SaaS/Cloud business models. You also have a solid ability to think strategically and communicate clearly, and you are an eager self-starter who is comfortable working in a rapidly growing company with a fast-paced working environment. What You Will Do: Define and prioritize key GTM activities to complement the product roadmap and meet product-attach and revenue metrics. Drive and launch cross-functional initiatives, ensuring the Field and other GTM teams are properly enabled to execute. Partner with key stakeholders to define portfolio strategy to increase customer adoption and product revenue. Collaborate cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around GTM plans. Assess effectiveness of current GTM strategies and refine as necessary, leveraging analytics and benchmarking for data-driven prioritization of product/GTM gaps. Identify any product gaps inhibiting GTM success and work with Product Management to prioritize customer needs in the roadmap. Create crisp and compelling messaging, assets, enablement, and more for both external consumption and internal use by Confluent’s marketing and sales teams. What You Will Bring: 8+ years of experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred. Strong technical foundation and ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product experience). Distinctive problem-solving, strategic, and analytical capabilities (Excel / Google Sheets required, SQL nice-to-have). Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders. Strong communication skills required, with experience writing for technical audiences. Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations & metrics. MBA or equivalent experience (e.g., management consulting) and a technical undergrad degree (e.g., computer science, engineering, applied mathematics) preferred. Come As You Are At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. This position has an annual estimated salary of $236,300 - $283,500, an annual bonus, and a competitive equity package.

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