Senior Brand Manager

About the job Senior Brand Manager

What You'll Do

• Be the expert - know your categories, products, competitors, distribution and retail sets
• Effectively persuade key stakeholders, including executives, and cross functional team members, of key ideas and strategies for your business. Strong presence and communication is key!
• Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce groups
• Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
• Closely monitor and analyze sales volumes, market share trends and competitive activity
• Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
• Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
• Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
• All other duties as may be assigned

• 2-4 years prior marketing experience (consumer packaged goods industry is a plus)
• BS/BA degree, MBA preferred
• Experience leading cross-functional teams
• Strong communication / writing skills (including some copy-writing)
• Highly organized and detail oriented
• Proven history of being both creative and analytical in prior roles