Assistant Director of Athletics for Marketing, Fan Engagement, and Revenue Strat

San Diego, California, Assistant Director of Athletics for Marketing, Fan Engagement, and Revenue Strategy

Position Title & Department: Assistant Director of Athletics for Marketing, Fan Engagement, and Revenue Strategy; Athletics

Posting #: 5092

Department Description:
As part of the University of San Diego, a Roman Catholic University, the Department of Intercollegiate Athletics is committed to advancing academic and athletic excellence and enhancing students’ lives while promoting the University of San Diego.

Detailed Description:
The Assistant Director of Athletics for Marketing, Fan Engagement, and Revenue Strategy is responsible for driving fan engagement and maximizing revenue across USD athletics events through outreach initiatives, promotional campaigns, market analysis, and ticket sales. The Assistant Director develops comprehensive outreach strategies, including advertising and promotions for athletics, and oversees all athletics game-day experiences. The Assistant Director supports sponsor fulfillment and revenue generation from partnerships. Additionally, the Assistant Director is responsible for all athletics digital and email marketing campaigns, physical and digital signage, grassroots marketing initiatives, and other game-related activations and fulfillment tasks.

Duties and Responsibilities:

1. Develops and implements athletic department marketing and promotional campaigns: Designs and conducts marketing campaigns to promote USD athletics and brand. Implements awareness initiatives across USD’s physical and digital channels, including print advertising, outdoor signage, vehicle wraps, television and radio ads, social media, digital platforms, and other targeted promotional avenues. Coordinates the design for graphics and creative content. Manages the budget for all advertising and promotion initiatives. Collaborates with University Marketing & Communications, directs messaging standards for athletics and campus-wide partnerships.
2. Develops and implements season ticket, individual and group sales campaigns: Designs and oversees a comprehensive outreach calendar, managing implementation through direct reports and team members. Solicits group ticket sales and experiences to increase attendance and community involvement. In conjunction with the Ticketing team, supports the execution of all ticket sales campaigns, ensuring alignment with revenue goals.
3. Data reporting and analysis to support marketing and revenue goals: Collects, analyzes, and reports data on outreach performance, targeted campaigns, and fan engagement to inform decision-making. Tracks key metrics related to revenue generation, ticket sales, and attendance to ensure alignment with the department’s strategic goals.
4. Oversees game presentation, fan experience, and manages sponsor fulfillment: Leads the planning and execution of all game-day presentation elements to enhance fan engagement and create a memorable in-venue experience. Facilitates special events and engagement activities to foster community involvement and build fan loyalty.
5. Supervision: Through direct reports, oversees and supervises the Spirit Team Coaches (Cheer and Dance), Pep Band Director, Bull Pit (Student Spirit Organization), graduate and undergraduate interns, casual workers and student workers.
6. Provides support to athletic department special events: Assists Development team with fundraising events. Works with campus-wide partners to develop and execute Athletics events to promote programs.

Special Conditions of Employment:

1. Availability to work long hours, nights and weekends.
2. Willingness to travel to away contests, NCAA event and WCC meetings, when appropriate and necessary.
3. Ability to attend on- and off-campus events required.

Job Requirements:

Minimum Qualifications: Bachelor’s degree, preferably in marketing, communications or public relations. Three years of experience in marketing and promotions and/or related field required. Four or more years strongly preferred. Team-oriented individual with willingness to take initiative and desire to work in collegiate athletics. Excellent written, interpersonal and communications skills required.

Preferred Qualifications: Master’s degree preferred. Understanding of NCAA rules and regulations strongly preferred. Knowledge of MS Office, Adobe Creative Suite and other graphic design programs desirable.

Posting Salary:

$6250-6833.33 per month; Excellent Benefits. The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers.

Special Application Instructions:

Resume and Cover Letter Required. Click the ‘Apply Now’ button to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review.

Additional Details:

Hours: 40 hours per week. Closing date: Open until filled. The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.

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