The Argyle Group Inc
Database Marketing Manager
The Argyle Group Inc, New York, New York, us, 10261
Position: Database Marketing Manager
Location: Remote (US)
Argyle Executive Forum is a provider of B2B media solutions centered around a suite of editorial and event media. Argyle brings business information and thought leadership to leading professionals. We serve a curated membership community of over 1 million business leaders in Finance, IT, Marketing, CX, AI, and HR. Clients use our engagement events, marketing services, and content solutions to communicate their brand and spotlight their product innovations to our members.
We are looking for a talented and experienced Database Marketing Manager to join our team. This role involves overseeing Argyle's databases while supporting marketing for demand generation, as well as event attendee recruitment.
Responsibilities:
Verify Argyle's existing prospecting and attendance databases are aligned with lead generation strategyEnsure data provider partners are used optimally to support lead generation and attendance requirementsMaintain database marketing campaigns for Argyle's various event products and programsManage Argyle's Salesforce CRM and Pardot email marketing platformsProvide management team with appropriate performance measurement reports in a timely and accurate mannerQualifications:
Bachelor's degree in Marketing or a related field preferred.3+ years of experience in Marketing, with a focus on both digital media for marketing and sales objectivesExpert level knowledge of Pardot and Salesforce platformsExperience working with data platforms such as ZoomInfo, SalesIntel, CognismUnderstanding of advanced data segmentation analysis and modelingUnderstanding of database marketing strategy, standards and benchmarksAbility to work collaboratively and communicate effectively with team members, vendors, and clientsPreferred Skills:
Excellent project management and organizational skills, working on tight deadlines across multiple projectsAbility to think strategically and work collaboratively across the companyStrong problem-solving skills and ability to work under pressure
Location: Remote (US)
Argyle Executive Forum is a provider of B2B media solutions centered around a suite of editorial and event media. Argyle brings business information and thought leadership to leading professionals. We serve a curated membership community of over 1 million business leaders in Finance, IT, Marketing, CX, AI, and HR. Clients use our engagement events, marketing services, and content solutions to communicate their brand and spotlight their product innovations to our members.
We are looking for a talented and experienced Database Marketing Manager to join our team. This role involves overseeing Argyle's databases while supporting marketing for demand generation, as well as event attendee recruitment.
Responsibilities:
Verify Argyle's existing prospecting and attendance databases are aligned with lead generation strategyEnsure data provider partners are used optimally to support lead generation and attendance requirementsMaintain database marketing campaigns for Argyle's various event products and programsManage Argyle's Salesforce CRM and Pardot email marketing platformsProvide management team with appropriate performance measurement reports in a timely and accurate mannerQualifications:
Bachelor's degree in Marketing or a related field preferred.3+ years of experience in Marketing, with a focus on both digital media for marketing and sales objectivesExpert level knowledge of Pardot and Salesforce platformsExperience working with data platforms such as ZoomInfo, SalesIntel, CognismUnderstanding of advanced data segmentation analysis and modelingUnderstanding of database marketing strategy, standards and benchmarksAbility to work collaboratively and communicate effectively with team members, vendors, and clientsPreferred Skills:
Excellent project management and organizational skills, working on tight deadlines across multiple projectsAbility to think strategically and work collaboratively across the companyStrong problem-solving skills and ability to work under pressure