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Nixio Digital Services

Senior Manager, Digital Marketing

Nixio Digital Services, Boston, Massachusetts, us, 02298


The Planet Group

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http://www.theplanetgroup.com

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Senior Manager, Digital Marketing

15 Court Square

Boston , MA

02108

USPosted:

07/25/2024

2024-07-25

2024-08-27

Employment Type:

Direct Hire/Perm

Job Category:

Marketing

Job Number:

615675

Country:

United States

Is job remote?:

No

Job DescriptionLocation:

Boston, MA 02108 + Onsite 2x weekSalary:

$150,000 Annually with a 10% bonus opportunity

Planet Interactive's Cybersecurity Client is hiring for a Direct-Hire

Senior Manager, Digital Marketing

with 5+ years of experience in B2B digital marketing campaign development and management located inBoston starting in July 22024!

In this role, the

Senior Manager, Digital Marketing

must have a background in planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings.

Senior Manager, Digital Marketing

Responsibilities Include:Collaborate with the department director, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as website assets and advertisements.Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.Senior Manager, Digital Marketing Qualifications:

Bachelor's degree in marketing, business administration, or a related field.Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar)Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.Strong written and verbal communication skills, with the ability to create compelling campaign content and collaborate effectively with cross-functional teams.The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us , so that we can discuss the appropriate alternatives available.Apply Now:

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About Boston, MA

Ready to take your career to new heights? Explore our job opportunities in the vibrant Boston, Massachusetts area! Known for its rich history, world-class universities, and thriving tech and healthcare sectors, Boston offers a unique blend of opportunity and charm. Imagine working near iconic landmarks like the Freedom Trail, indulging in delicious clam chowder, catching a show at the Boston Opera House, or cheering on the beloved Red Sox at Fenway Park. With renowned art galleries, theaters, and the stunning Boston Common right at your doorstep, there’s no shortage of ways to enjoy work-life balance in this dynamic city. Discover your next career move in Boston today!Upload Resume in DOC, DOCX, TXT, PDF format:Personal data will be processed fairly and lawfully in adherence to the Data Protection Act 1998. As The Planet Group is a global company, your data may be held on servers outside the European Economic Area, and The Planet Group may work with a service provider to keep your data secure. Any personal information will only be used by The Planet Group in the provision of services as an employment agency or employment business. By submitting your personal information, you consent to the use of your information as set out in this statement. After submitting your information, you may opt-out by sending and email to optout@theplanetgroup.com .

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