Audemars Piguet
CRM Manager
Audemars Piguet, New York, New York, us, 10261
Company Description
The present and future of Audemars Piguet are built on the invaluable contributions of all our talents. Inspired by the wealth of our past, we are excited about the endless possibilities that our future holds. Together, we are resolutely forward-thinking and strive for excellence in all areas of our business.
If this journey inspires you, come chart your own path within our family and let's continue creating the extraordinary. Together, let's write the next chapter of your career!
Job Description
The
CRM Manager
is responsible for supporting the development and management of client development strategies for North America. This role will support in establishing clienteling journeys and help to maintain the integrity of the client database and ensure APNA pairs the right client with the right experience. This person must possess a thorough understanding of client segmentation and work cross-functionally with retail network and brand teams to achieve results in a client-centric, luxury retail environment.
RESPONSIBILITIES:
Retail Network CRM SupportSupport retail network with training needs during onboarding and refresher meetings on CRM concepts and strategyAct as subject matter expert, developing recommendations for growth of CRM in partnership with APNA CRM teamDevelop and enhance CRM guidebooks for referenceReinforce best practices and client KPI's to support retail network, support the growth of a qualitative database and provide a better understanding of local clientsIdentify and prioritize improvements on our CRM platform through market feedbackCRM Tool Management
Partner with Head of CRM to ensure a seamless APNA transition to Salesforce across the region in 2024-2025Guide the release of CRM Digital Tool enhancements, launches and migrations, including but not limited to AP Calendar, AP Messenger, AP Event AppSupport HQ with the APNA annual newsletter strategy, conduct local testing via Salesforce Marketing Cloud, share results with teamClient Database Integrity & Insight
Partner with CRM Specialist to pinpoint opportunities to strategically engage clients via insights and engagement trackingPartner with Head of CRM to develop CRM dashboards to highlight successes and pinpoint areas of opportunityPartner with CRM Analysts to pair client insights with purchasing insights to increase understanding of the client lifecycle and purchasing trendsEnsure alignment between local CRM team and central teamsEvaluate database to determine propensity for client interest, loyalty, purchase, and growth in the years aheadQualifications
Bachelor's Degree in Business, Marketing, or related field5+ years of experience with CRM concepts and working with CRM platformsExperience with Marketing automation tools and CRM systems, ability to conduct in-depth client data analysisPossess a thorough understanding of luxury client and purchasing behaviors across different channelsStrong organizational and project management skillsExperience in luxury retail is preferred
Additional Information
Audemars Piguet offers a competitive and comprehensive compensation and benefits package. The salary range for this position is $105k-$120k annually. This role is eligible for bonus. Salary will be negotiated based on relevant skills and experience.
Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
#LI-EL1
The present and future of Audemars Piguet are built on the invaluable contributions of all our talents. Inspired by the wealth of our past, we are excited about the endless possibilities that our future holds. Together, we are resolutely forward-thinking and strive for excellence in all areas of our business.
If this journey inspires you, come chart your own path within our family and let's continue creating the extraordinary. Together, let's write the next chapter of your career!
Job Description
The
CRM Manager
is responsible for supporting the development and management of client development strategies for North America. This role will support in establishing clienteling journeys and help to maintain the integrity of the client database and ensure APNA pairs the right client with the right experience. This person must possess a thorough understanding of client segmentation and work cross-functionally with retail network and brand teams to achieve results in a client-centric, luxury retail environment.
RESPONSIBILITIES:
Retail Network CRM SupportSupport retail network with training needs during onboarding and refresher meetings on CRM concepts and strategyAct as subject matter expert, developing recommendations for growth of CRM in partnership with APNA CRM teamDevelop and enhance CRM guidebooks for referenceReinforce best practices and client KPI's to support retail network, support the growth of a qualitative database and provide a better understanding of local clientsIdentify and prioritize improvements on our CRM platform through market feedbackCRM Tool Management
Partner with Head of CRM to ensure a seamless APNA transition to Salesforce across the region in 2024-2025Guide the release of CRM Digital Tool enhancements, launches and migrations, including but not limited to AP Calendar, AP Messenger, AP Event AppSupport HQ with the APNA annual newsletter strategy, conduct local testing via Salesforce Marketing Cloud, share results with teamClient Database Integrity & Insight
Partner with CRM Specialist to pinpoint opportunities to strategically engage clients via insights and engagement trackingPartner with Head of CRM to develop CRM dashboards to highlight successes and pinpoint areas of opportunityPartner with CRM Analysts to pair client insights with purchasing insights to increase understanding of the client lifecycle and purchasing trendsEnsure alignment between local CRM team and central teamsEvaluate database to determine propensity for client interest, loyalty, purchase, and growth in the years aheadQualifications
Bachelor's Degree in Business, Marketing, or related field5+ years of experience with CRM concepts and working with CRM platformsExperience with Marketing automation tools and CRM systems, ability to conduct in-depth client data analysisPossess a thorough understanding of luxury client and purchasing behaviors across different channelsStrong organizational and project management skillsExperience in luxury retail is preferred
Additional Information
Audemars Piguet offers a competitive and comprehensive compensation and benefits package. The salary range for this position is $105k-$120k annually. This role is eligible for bonus. Salary will be negotiated based on relevant skills and experience.
Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
#LI-EL1