social media specialist, lineage corp

Lineage Corporation, the marketing agency for the Green Line Apothecary family of companies, is hiring a Social Media Specialist. We are seeking a forward-thinking, data-driven, and self-motivated marketing professional to manage and implement social media channels for numerous brands.Social Media Specialist responsibilities:Maintain and update all brands' social media platformsGenerate, edit, publish and share daily content on social media channels including Instagram, Facebook, Twitter, TikTok, and LinkedInBuild meaningful social connections and encourage community members to take actionSet up and optimize company pages within each platform for new and emerging brand clientsCollaborate with agency Art Director and Video Production Specialist to create compelling social media contentActively engage with new and existing audiences to grow followingBuild and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identificationModerate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedulesContinuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practicesOptimize content and strategies based on analytical dataProvide support to additional digital marketing activities, including email, SEO/SEM, and e-commerceQualifications:2+ years of social media management or equivalent experienceProven track record of daily social media channel content productionExpert knowledge of social media platforms, trends, and algorithmsRigorous analytical experience and expert familiarity with ever-changing digital environmentAbility to capture, dissect and interpret data to leverage towards company goalsIntellectual curiosity to seek out self-education opportunities across multiple industriesExcellent communication skills in both written and oral form, including copywriting expertiseSchedule and Location:Position located at Lineage offices in Wakefield, Rhode IslandCompensation:Competitive salary commensurate upon experienceHealth, vision, and dental benefitsPaid time off401k with company matchAbout Lineage Corporation:Led by Green Line Apothecary co-founder and president Ken Procaccianti, Lineage Corporation is the in-house agency overseeing design, marketing communications, and construction. Lineage designs and builds every detail of the Green Line Apothecary experience, including brick-and-mortar, digital, product, and more. The agency’s expertise in creative design, building construction, and marketing enable consistency, thoughtfulness, and attention-to-detail throughout the Green Line Apothecary brand portfolio. For more information, visit

lineagecorporation.com .

#J-18808-Ljbffr