Rocket Loans
Senior Marketing Automation Specialist
Rocket Loans, Detroit, Michigan, United States, 48228
As a Senior Marketing Automation Specialist, you will lead the technical design and implementation of multichannel marketing and transactional journeys—including email, SMS, and push notifications—in Salesforce Marketing Cloud. Leveraging data insights, you will optimize these journeys and guide Marketing CRM strategies. You will also write SQL-based automations and queries for audience building, harness Salesforce Einstein, and work with custom APIs to power journeys. You'll ensure data quality, adhere to email and SMS deliverability best practices, and create reports to monitor and analyze campaign performance.
In this role, you will continually develop your skill set by staying up to date on industry trends, collaborating with technology and business partners across teams, and participating in role-related internal and external educational channels. You will also mentor your peers.
About the Role
Design and implement multichannel marketing and transactional journeys, and develop testing plans to deliver on business objectives.
Leverage data insights to inform technical journey and automation design, and campaign development.
Monitor deliverability, automation and journey performance and address issues as they arise.
Configure and maintain integrations between Salesforce Marketing Cloud and related source systems.
Troubleshoot and respond to escalated requests for support and guidance.
Analyze and provide recommendations on campaign performance using key performance indicators from marketing emails, SMS and push notifications.
Ensure compliance with CAN-SPAM, CCPA, and CTIA laws.
Collaborate with cross-functional teams providing technical leadership and direction to influence multi-channel journey design.
Be a leader in leveraging company approved AI tools to innovate, drive efficiency and optimization.
Mentor others on the team and delegate responsibilities when needed.
Partner with leadership to determine strategic initiatives for the team and stay up to date on industry trends and tooling.
About You
Minimum Qualifications:
5 years of experience in marketing technology, growth strategy or related roles.
Proficiency with Salesforce Marketing Cloud or similar marketing automation platforms.
Expert-level understanding of email marketing principles, email deliverability, and engagement metrics.
Proficiency with SMS principles, best practices, and compliance.
Proficiency writing SQL, Python or a related language for data querying, analysis, segmentation or audience building.
Analytical skills with the ability to interpret data and insights to make data-driven decisions.
Deep understanding of email security protocols and compliance laws.
Advanced communication, problem solving and interpersonal skills.
Preferred Qualifications:
Bachelor’s degree in Computer Science, Information Technology, Engineering, Marketing or a minimum of 5 years of experience in a related field.
Salesforce Marketing Cloud Email Specialist Certification.
Expert level proficiency in marketing automation platforms.
Deep understanding of data ingestion, APIs, and marketing technology integrations.
Experience leading direction for digital solutions to solve complex business problems.
Demonstrated experience leading or mentoring peers in previous roles.
Experience using project management systems and working on Agile teams.
Experience in the Financial Services and Technology industries.
What You’ll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We offer all sorts of ways to help you live your best life.
About Us
Headquartered in Detroit,
Rocket Loans
was established to create the most simple, rocket fast personal loan process. We are proud to offer opportunities to all job seekers including individuals with disabilities.
#J-18808-Ljbffr
In this role, you will continually develop your skill set by staying up to date on industry trends, collaborating with technology and business partners across teams, and participating in role-related internal and external educational channels. You will also mentor your peers.
About the Role
Design and implement multichannel marketing and transactional journeys, and develop testing plans to deliver on business objectives.
Leverage data insights to inform technical journey and automation design, and campaign development.
Monitor deliverability, automation and journey performance and address issues as they arise.
Configure and maintain integrations between Salesforce Marketing Cloud and related source systems.
Troubleshoot and respond to escalated requests for support and guidance.
Analyze and provide recommendations on campaign performance using key performance indicators from marketing emails, SMS and push notifications.
Ensure compliance with CAN-SPAM, CCPA, and CTIA laws.
Collaborate with cross-functional teams providing technical leadership and direction to influence multi-channel journey design.
Be a leader in leveraging company approved AI tools to innovate, drive efficiency and optimization.
Mentor others on the team and delegate responsibilities when needed.
Partner with leadership to determine strategic initiatives for the team and stay up to date on industry trends and tooling.
About You
Minimum Qualifications:
5 years of experience in marketing technology, growth strategy or related roles.
Proficiency with Salesforce Marketing Cloud or similar marketing automation platforms.
Expert-level understanding of email marketing principles, email deliverability, and engagement metrics.
Proficiency with SMS principles, best practices, and compliance.
Proficiency writing SQL, Python or a related language for data querying, analysis, segmentation or audience building.
Analytical skills with the ability to interpret data and insights to make data-driven decisions.
Deep understanding of email security protocols and compliance laws.
Advanced communication, problem solving and interpersonal skills.
Preferred Qualifications:
Bachelor’s degree in Computer Science, Information Technology, Engineering, Marketing or a minimum of 5 years of experience in a related field.
Salesforce Marketing Cloud Email Specialist Certification.
Expert level proficiency in marketing automation platforms.
Deep understanding of data ingestion, APIs, and marketing technology integrations.
Experience leading direction for digital solutions to solve complex business problems.
Demonstrated experience leading or mentoring peers in previous roles.
Experience using project management systems and working on Agile teams.
Experience in the Financial Services and Technology industries.
What You’ll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We offer all sorts of ways to help you live your best life.
About Us
Headquartered in Detroit,
Rocket Loans
was established to create the most simple, rocket fast personal loan process. We are proud to offer opportunities to all job seekers including individuals with disabilities.
#J-18808-Ljbffr