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Samsung Research America

Principal, Design Strategist

Samsung Research America, San Francisco, California, United States, 94199


Lab Summary:

Samsung Design Innovation Center is one of the leading overseas design studios in Samsung, located in San Francisco, CA. Our mission is to understand people and lifestyles to deliver meaningful experiences through beautiful yet functional design, enabled by innovative cutting-edge technologies.

SDIC is working on various advanced product experiences, which can envision and shape the future of Samsung Business, working with various internal teams through an experience-driven approach. Our work appears on smartphones, tablets, computers, televisions, wearables, and other devices we can't describe yet. See some of our work at

Samsung Design .

We are looking for talented designers, strategists, and creative technologists to join our group and bring new energy to our process. You should be ready to help at all stages of product design, from identifying unmet and latent needs, discovering new design opportunities, designing new product concepts to applying technology creatively to solve real user problems and create radically new experiences that re-imagine the way we interact with products.

Position Summary:

The Design Strategist is responsible for orchestrating product innovation efforts through the creation of well-structured, strategic, and inspiring narratives. In parallel, they drive the crafting of ideas and design concepts that turn complex and confusing into simple, understandable, and desirable.

They achieve this through an understanding of people via qualitative and quantitative research, the understanding of market opportunities through market research and competitive assessment, and the comprehension of feasibility via technology scanning activities. The Design Strategist is skilled at synthesizing this data into core insights and creating compelling and persuasive narratives to enable storytelling. Furthermore, the Design Strategist will work with Engineers, Designers, and Creatives to translate insights and concepts into tangible prototypes and product designs.

We are interested in passionate and self-motivated individuals who are comfortable in a highly fluid environment. You will bring drive, smarts, and curiosity; we will provide the environment for you to thrive and grow.

Required Skills:

Strong User Research, Strategy, and Design experience

Comfort and experience with research, including but not limited to user and ethnographic research, market research, interviewing, survey design, and data analysis

Storytelling skills and the ability to create compelling narratives using visual tools

Experience working in a creative environment with designers, and an interest in human-centered design (aka design thinking)

A passion for consumer technology and innovation

Experience in identifying emerging opportunities and delivering via new products or services

Resource and project management skills

Position Responsibilities:

Conceptualize, document, visualize, and develop ideas for experiences and products and take them from germinal to shippable

Work on experiences, products, and features in close collaboration with other stakeholders

Create experiences that successfully accomplish appropriately set goals

Lead projects and engage with a variety of stakeholders to get input and assess options

Articulate design vision through prototyping, scenario modeling, strategic roadmaps, etc.

Create well-structured, strategic, and inspiring narratives for entire deliverables, and work with the rest of the team to support the narrative

Craft ideas and design concepts that turn complex and confusing into simple and understandable

Travel Internationally and Domestically and work overtime when needed

Additional Information:

Be careful not to disclose information related to the trade secrets of your previous or current employer(s).

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, and frequently operate standard office equipment, such as telephones and computers.

Samsung Research America is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact the recruiter or email sratalent@samsung.com.

Samsung Research America is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or status as a protected veteran.

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