Jordan
Lead, Social Media Marketing, Streetwear & Energy, Global Jordan
Jordan, Beaverton, Oregon, us, 97078
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.
Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.
The Jordan Global Social & Integrated Media team sits within the Digital marketing function and is responsible for the planning, programming, and publishing of all global-level channels as well as directing and facilitating the social media approach for the brand. This team's role is uniquely positioned as strategic thinkers and executors, both implementing plans at the global level and helping coordinate our geo teams against one vision in the social space at large.
What you will work onIn this role, you will operate as a key player in the day-to-day management & strategy of Jordan's global social channels. You'll lead special projects initiatives from strategy thru production and execute key brand defining and special project initiatives. You'll partner with the rest of the Digital team, Brand Management and Brand Creative teams to create organic social programming & channel-right experiences for our existing followers & target audiences. You'll also be responsible for ensuring the content we create reaches the new audience we seek to engage via creators, and partnership with media team. You will be the main connection point between key internal teams and agency partners to help craft strategic vision across earned spaces, bring it to execution and shop it around, ensuring content is delivered on time, on strategy and given the executive level visibility it requires.
You will work with the team to ensure synergy between Jordan's 365 organic social approach and its owned and paid strategies.
Who we are looking forYou are a high performer and team player, a go-getter who is curious and eager to innovate. You can bring a level of organization, detail, and process to all projects you support. You are passionate about social platforms & the media landscape beyond your personal use and obsess the latest trends in mobile, social media and digital. You are comfortable with change and working in multiple workstreams at a time that are fast-moving and nuanced. You are well-versed in social production, working with talent and coordinating content from idea to production to posting. You're obsessed with basketball culture, an avid NBA viewer and you can clearly articulate the intersection between basketball, culture at large and, of course, sneakers. You're organized and have experience working with various stakeholders to ensure alignment on social assets. You've managed organic social channels for a brand in service of full-funnel goals.
Who you will work withOrganic Social Strategy and Implementation
Execute & articulate Jordan Brand's organic social strategy alongside the team
Plan and coordinate social production
Work alongside Brand Creative, geos and external agency teams to develop and execute content (through concept to publishing) that deliver on the social channel and content strategy.
Partner with social team, GEO teams, NDDC and merchandising to ensure social commerce strategies are being executed across key social channels.
Manage the Jordan global social editorial calendar and all user generated content, in partnership with our agency of record and other team members.
Work with organic social analytics team to support & guide reporting & socialization to help optimize and educate internal partners
Continue to build and help execute Jordan Brand's proactive & reactive community management alongside our agency partner
Work with Digital Team to develop holistic content strategies & find opportunities to create unique user journeys
Direct and coordinate customer service interactions and opportunities in social alongside Nike CS team
Develop clear audience led social briefs for agency teams and brand creative
Stay on top of trends in social helping provide important intel to the entire org
Manage and orchestrate asset organization and approvals ahead of social publishing alongside operations team
Provide real time social support across sport, culture, and world moments with a level of flexibility, agility and strategic counsel for platform approach
Contribute to a diverse, inclusive and respectful team environment
Help lead innovation against our organic social strategy
Programming, Publishing
Create seasonal and always-on programming of social in lockstep with brand priorities
Input into content management tool (AirTable, Sprinklr etc.) and manage asset hand offs and translations in support of our geo partners
Manage the social publishing calendar while driving communication and visibility across our seasonal and functional stakeholders
Connect user experience from organic social to purchase/membership
Identify, Test, Learn
Partner with Platform Strategy leads from Nike Inc to stay abreast of platform developments, incorporate platform-right opportunities into social campaigns
What you bring
5-8 years of experience on a global social strategy team/and or at a social agency (content development, project management or production)
Experience in social production & programming
Proven experience in social platforms IG, YT, TW, Snapchat, TikTok
Knowledge of emerging platforms and ability to articulate & execute on social/digital trends
Experience growing a social presence against target audience goals
Strong organizational and delegation capabilities, with ability to manage multiple workstreams at once
Experience working in a large cross functional organization with multiple stakeholders and the ability to drive collaboration in support of your platform strategies and expertise
Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
Prior experience managing social for basketball team or athletes/entertainers is a plus
Experience working and managing content and projects within Sprinklr, AirTable, Asana, Opal (or other)
High-level thinker with strong attention to detail and commitment to excellence
Strong communication skills with the ability to be clear and concise
Passion for & active participant in basketball culture and conversations
Prior experience working with creators, athletes, and entertainers
Knowledge of social commerce & emerging tech landscape
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
BenefitsWhether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.
#J-18808-Ljbffr
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.
Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.
The Jordan Global Social & Integrated Media team sits within the Digital marketing function and is responsible for the planning, programming, and publishing of all global-level channels as well as directing and facilitating the social media approach for the brand. This team's role is uniquely positioned as strategic thinkers and executors, both implementing plans at the global level and helping coordinate our geo teams against one vision in the social space at large.
What you will work onIn this role, you will operate as a key player in the day-to-day management & strategy of Jordan's global social channels. You'll lead special projects initiatives from strategy thru production and execute key brand defining and special project initiatives. You'll partner with the rest of the Digital team, Brand Management and Brand Creative teams to create organic social programming & channel-right experiences for our existing followers & target audiences. You'll also be responsible for ensuring the content we create reaches the new audience we seek to engage via creators, and partnership with media team. You will be the main connection point between key internal teams and agency partners to help craft strategic vision across earned spaces, bring it to execution and shop it around, ensuring content is delivered on time, on strategy and given the executive level visibility it requires.
You will work with the team to ensure synergy between Jordan's 365 organic social approach and its owned and paid strategies.
Who we are looking forYou are a high performer and team player, a go-getter who is curious and eager to innovate. You can bring a level of organization, detail, and process to all projects you support. You are passionate about social platforms & the media landscape beyond your personal use and obsess the latest trends in mobile, social media and digital. You are comfortable with change and working in multiple workstreams at a time that are fast-moving and nuanced. You are well-versed in social production, working with talent and coordinating content from idea to production to posting. You're obsessed with basketball culture, an avid NBA viewer and you can clearly articulate the intersection between basketball, culture at large and, of course, sneakers. You're organized and have experience working with various stakeholders to ensure alignment on social assets. You've managed organic social channels for a brand in service of full-funnel goals.
Who you will work withOrganic Social Strategy and Implementation
Execute & articulate Jordan Brand's organic social strategy alongside the team
Plan and coordinate social production
Work alongside Brand Creative, geos and external agency teams to develop and execute content (through concept to publishing) that deliver on the social channel and content strategy.
Partner with social team, GEO teams, NDDC and merchandising to ensure social commerce strategies are being executed across key social channels.
Manage the Jordan global social editorial calendar and all user generated content, in partnership with our agency of record and other team members.
Work with organic social analytics team to support & guide reporting & socialization to help optimize and educate internal partners
Continue to build and help execute Jordan Brand's proactive & reactive community management alongside our agency partner
Work with Digital Team to develop holistic content strategies & find opportunities to create unique user journeys
Direct and coordinate customer service interactions and opportunities in social alongside Nike CS team
Develop clear audience led social briefs for agency teams and brand creative
Stay on top of trends in social helping provide important intel to the entire org
Manage and orchestrate asset organization and approvals ahead of social publishing alongside operations team
Provide real time social support across sport, culture, and world moments with a level of flexibility, agility and strategic counsel for platform approach
Contribute to a diverse, inclusive and respectful team environment
Help lead innovation against our organic social strategy
Programming, Publishing
Create seasonal and always-on programming of social in lockstep with brand priorities
Input into content management tool (AirTable, Sprinklr etc.) and manage asset hand offs and translations in support of our geo partners
Manage the social publishing calendar while driving communication and visibility across our seasonal and functional stakeholders
Connect user experience from organic social to purchase/membership
Identify, Test, Learn
Partner with Platform Strategy leads from Nike Inc to stay abreast of platform developments, incorporate platform-right opportunities into social campaigns
What you bring
5-8 years of experience on a global social strategy team/and or at a social agency (content development, project management or production)
Experience in social production & programming
Proven experience in social platforms IG, YT, TW, Snapchat, TikTok
Knowledge of emerging platforms and ability to articulate & execute on social/digital trends
Experience growing a social presence against target audience goals
Strong organizational and delegation capabilities, with ability to manage multiple workstreams at once
Experience working in a large cross functional organization with multiple stakeholders and the ability to drive collaboration in support of your platform strategies and expertise
Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
Prior experience managing social for basketball team or athletes/entertainers is a plus
Experience working and managing content and projects within Sprinklr, AirTable, Asana, Opal (or other)
High-level thinker with strong attention to detail and commitment to excellence
Strong communication skills with the ability to be clear and concise
Passion for & active participant in basketball culture and conversations
Prior experience working with creators, athletes, and entertainers
Knowledge of social commerce & emerging tech landscape
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
BenefitsWhether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.
#J-18808-Ljbffr