Boston Scientific Gruppe
Downstream Group Marketing Manager, Global CT
Boston Scientific Gruppe, Osseo, Minnesota, United States, 55311
Downstream Group Marketing Manager, Global CT
Onsite Location(s): Maple Grove, MN, US, 55311Additional Location(s):
N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.About the role:The Group Marketing Manager (GMM I) for Lesion Prep and Complex PCI (cPCI) Global Marketing is responsible for downstream Global Product Marketing for Boston Scientific’s Lesion Prep (Calcium) and cPCI portfolio. This role will be responsible for managing brand management and lifecycle management for the portfolio of single-use devices for this business group. Responsibilities will include commercial strategy, product positioning/messaging, pricing strategy, competitive intelligence, and lifecycle management for the portfolio.The GMM will have a team of direct reports and will influence cross-functional and regional partners throughout the organization to ensure portfolio success.Your responsibilities will include:Lead a high performing downstream product marketing team, responsible for the commercial product strategy for the portfolio.Develop and drive integrated global, multi-year commercial strategies to gain share from competitive products and therapies.Oversee brand management for the product portfolio, including value proposition development, segmentation, positioning & messaging, market development, new product launch planning, competitive strategies and product lifecycle management.Champion value creation and business model innovation to balance procedural growth with value capture.Drive Market Development strategies and initiatives to grow the market, including clinical evidence dissemination, education & training engagement, and health economic & reimbursement initiatives.Actively engage with key stakeholders and establish relationships with Key Opinion Leaders (KOLs).Attract, develop and retain top product marketing talent within the marketing team.Oversee budgeting across brand and lifecycle management, including new product launches and sustaining marketing activities.Influence across the matrix with leaders from the Global Regions, Service teams, Medical Education, Clinical, Regulatory, Health Economics and Program Management.Foster a high-performance team culture; identify opportunities to actively coach and develop talent.Act as thought-leader change agent by sharing knowledge and best practices with other business units and franchises.Spend time in the field to gain market and clinical insights, and build relationships with key physicians.Champion a culture of patient centricity, customer intimacy, ethics, compliance, and inclusion.Required qualifications:Bachelor’s degree (Business, Marketing, Engineering, Science, Healthcare/Biomedical)5+ years of marketing experience in related businesses; medical technology, pharmaceutical, or medical device.Experience managing capital equipment and disposables.Proven ability to drive change and influence organizations; able to manage complexity of multiple projects, programs, and priorities in a fast-paced, dynamic environment.Experience building, leading and inspiring teams with a strong track-record of developing, executing, scaling, and consistently measuring innovative, results-focused campaigns.Travel – approximately 25%Preferred qualifications:Advanced degree, such as MBA or Master's degreeGlobal experienceAbility to engage and influence cross-functional colleagues.Strong collaboration skills coupled with a “team-first” leadership philosophy.Requisition ID:
590740As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.Boston Scientific recognizes that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all.Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran’s status, age, mental or physical disability, genetic information, or any other protected class.
#J-18808-Ljbffr
Onsite Location(s): Maple Grove, MN, US, 55311Additional Location(s):
N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.About the role:The Group Marketing Manager (GMM I) for Lesion Prep and Complex PCI (cPCI) Global Marketing is responsible for downstream Global Product Marketing for Boston Scientific’s Lesion Prep (Calcium) and cPCI portfolio. This role will be responsible for managing brand management and lifecycle management for the portfolio of single-use devices for this business group. Responsibilities will include commercial strategy, product positioning/messaging, pricing strategy, competitive intelligence, and lifecycle management for the portfolio.The GMM will have a team of direct reports and will influence cross-functional and regional partners throughout the organization to ensure portfolio success.Your responsibilities will include:Lead a high performing downstream product marketing team, responsible for the commercial product strategy for the portfolio.Develop and drive integrated global, multi-year commercial strategies to gain share from competitive products and therapies.Oversee brand management for the product portfolio, including value proposition development, segmentation, positioning & messaging, market development, new product launch planning, competitive strategies and product lifecycle management.Champion value creation and business model innovation to balance procedural growth with value capture.Drive Market Development strategies and initiatives to grow the market, including clinical evidence dissemination, education & training engagement, and health economic & reimbursement initiatives.Actively engage with key stakeholders and establish relationships with Key Opinion Leaders (KOLs).Attract, develop and retain top product marketing talent within the marketing team.Oversee budgeting across brand and lifecycle management, including new product launches and sustaining marketing activities.Influence across the matrix with leaders from the Global Regions, Service teams, Medical Education, Clinical, Regulatory, Health Economics and Program Management.Foster a high-performance team culture; identify opportunities to actively coach and develop talent.Act as thought-leader change agent by sharing knowledge and best practices with other business units and franchises.Spend time in the field to gain market and clinical insights, and build relationships with key physicians.Champion a culture of patient centricity, customer intimacy, ethics, compliance, and inclusion.Required qualifications:Bachelor’s degree (Business, Marketing, Engineering, Science, Healthcare/Biomedical)5+ years of marketing experience in related businesses; medical technology, pharmaceutical, or medical device.Experience managing capital equipment and disposables.Proven ability to drive change and influence organizations; able to manage complexity of multiple projects, programs, and priorities in a fast-paced, dynamic environment.Experience building, leading and inspiring teams with a strong track-record of developing, executing, scaling, and consistently measuring innovative, results-focused campaigns.Travel – approximately 25%Preferred qualifications:Advanced degree, such as MBA or Master's degreeGlobal experienceAbility to engage and influence cross-functional colleagues.Strong collaboration skills coupled with a “team-first” leadership philosophy.Requisition ID:
590740As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.Boston Scientific recognizes that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all.Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran’s status, age, mental or physical disability, genetic information, or any other protected class.
#J-18808-Ljbffr