Performance Health
Amazon/Walmart Media Manager - Remote
Performance Health, Warrenville, Illinois, United States, 60555
Performance Health is seeking an Amazon/Walmart Media Manager to join our team. In this role, you will be responsible for the end-to-end planning, execution, and management of ecommerce media strategies across selected ecommerce retailers. This role encompasses the development and delivery of media strategies, from planning and negotiation to management once live. The role will also translate brand, marketing, and creative strategies into impactful ecommerce media channel executions. Additionally, the role will be accountable for the reporting, analysis, and optimization of retail and digital media campaigns to ensure maximum effectiveness and ROI. This is a remote-based position with location preference of central or eastern time zones.Essential Job Duties & Responsibilities
Strategic Planning & Execution:
Develop and execute best-in-class ecommerce media strategies in partnership with the marketplace team, focusing on key marketplaces. Manage and allocate paid media advertising budgets to meet sales targets and business KPIs, in collaboration with marketplace partners. Translate brand and marketing strategies into targeted ecommerce media channel executions, ensuring consistency and effectiveness.Campaign Management & Optimization:
Measure and report on the performance of all ecommerce media campaigns, utilizing data-driven insights to optimize outcomes. Leverage advanced technology and tools to enhance campaign effectiveness and maximize Return on Advertising Spend (ROAS). Monitor and control the paid share of voice within ecommerce media channels to maintain competitive positioning. Architect and execute campaign strategies based on an understanding of marketplace search dynamics.Innovation & Continuous Improvement:
Evaluate and integrate new and emerging media platforms, such as influencer marketing, to expand ecommerce media capabilities. Design and implement upper-funnel media strategies, including display marketing, to drive brand awareness and engagement. Oversee the management and enhancement of digital assets across channels to improve campaign performance.Collaboration & Vendor Management:
Lead the onboarding and integration of ecommerce media networks, ensuring seamless processes and successful partnerships. Support communication and collaboration with ecommerce vendors, particularly in relation to new product launches and media initiatives. Share media insights and expertise with the marketplace team to influence trading terms and negotiations with customers.Performs other duties as assigned.Job Qualifications
Bachelor's Degree in Marketing, Business, or related field.3-5 years of experience in ecommerce media management, digital marketing, or a related field.Must have retail media expertise working with commerce platforms (Walmart & Amazon); preferred experience working with technology partners (ex: Pacvue), and DSPs.Ability to strategize, implement, and optimize campaigns across multiple platforms.Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
#J-18808-Ljbffr
Strategic Planning & Execution:
Develop and execute best-in-class ecommerce media strategies in partnership with the marketplace team, focusing on key marketplaces. Manage and allocate paid media advertising budgets to meet sales targets and business KPIs, in collaboration with marketplace partners. Translate brand and marketing strategies into targeted ecommerce media channel executions, ensuring consistency and effectiveness.Campaign Management & Optimization:
Measure and report on the performance of all ecommerce media campaigns, utilizing data-driven insights to optimize outcomes. Leverage advanced technology and tools to enhance campaign effectiveness and maximize Return on Advertising Spend (ROAS). Monitor and control the paid share of voice within ecommerce media channels to maintain competitive positioning. Architect and execute campaign strategies based on an understanding of marketplace search dynamics.Innovation & Continuous Improvement:
Evaluate and integrate new and emerging media platforms, such as influencer marketing, to expand ecommerce media capabilities. Design and implement upper-funnel media strategies, including display marketing, to drive brand awareness and engagement. Oversee the management and enhancement of digital assets across channels to improve campaign performance.Collaboration & Vendor Management:
Lead the onboarding and integration of ecommerce media networks, ensuring seamless processes and successful partnerships. Support communication and collaboration with ecommerce vendors, particularly in relation to new product launches and media initiatives. Share media insights and expertise with the marketplace team to influence trading terms and negotiations with customers.Performs other duties as assigned.Job Qualifications
Bachelor's Degree in Marketing, Business, or related field.3-5 years of experience in ecommerce media management, digital marketing, or a related field.Must have retail media expertise working with commerce platforms (Walmart & Amazon); preferred experience working with technology partners (ex: Pacvue), and DSPs.Ability to strategize, implement, and optimize campaigns across multiple platforms.Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
#J-18808-Ljbffr