Tremco CPG Inc.
Digital Marketing Director
Tremco CPG Inc., Vernon Hills, Illinois, United States, 60061
Job Title: Digital Marketing Director
Location: Vernon Hills, IL
Department: Marketing
Reports To: Executive VP
Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including Paints, Stains, Cleaners and of course our famous rust fighting formula that started it all.
Essential Duties & Responsibilities:
Lead and manage teams that execute on Digital and Social campaigns and initiatives.
Collaborate with product management teams to develop digital and social media strategies and initiatives based on business objectives.
Analyze the company’s digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvements.
Unearth trends and insights to ensure Rust-Oleum is telling relevant stories, identifying threats before they become risks, and capitalizing on opportunities to engage consumers.
Research social media trends and inform management of changes that are relevant to the company’s marketing activities.
Set key performance indicators (KPIs) for social media campaigns and measure performance against the KPIs.
Develop strategy and execute social media tactics for sponsorship programs and special events based on business objectives, collaborating with PR and advertising teams.
Work closely with customer e-commerce and social media teams.
Oversee social media management for all platforms including but not limited to Facebook, X, LinkedIn, Pinterest, Instagram, TikTok, etc.
Develop strategy and manage social customer care in coordination with Product Support.
Manage reporting tools and capabilities for social listening, content performance, and inbound traffic across channels to owned landing pages.
Who You Are:
You are an empathetic and influential leader, able to handle differences of opinion professionally.
You can think quickly and respond via social media during a crisis with limited oversight.
You are a versatile manager who can provide leadership at the top as well as execute in the trenches.
You excel in people leadership and are passionate about building a high-performing team.
You are an exceptional presenter who can simplify complex problems or concepts.
You have an entrepreneurial spirit, able to capitalize on market opportunities in a fast-paced environment.
You thrive in a winning culture.
Qualifications & Requirements:
Bachelor’s Degree in Communications, Public Relations or related field.
8+ years of social media experience in an agency or corporate environment (consumer goods experience preferred).
Ability to interface and collaborate with marketing staff and senior management.
Excellent writing, digital media research, and outreach skills.
Excellent interpersonal and presentation skills.
Self-starter with the ability to work independently.
Ability to recruit, hire, retain, and develop talent.
LEADERSHIP TRAITS:
Strategic Planning:
Proactive and forward-looking, able to anticipate trends.
Change Management:
Flexible and able to adapt to change.
Problem Solving:
Able to evaluate complex issues and implement successful solutions.
Communication:
Effective verbal communication and presentation skills.
Collaboration:
Team player who fosters open dialogue and supports diversity.
Decision Making:
Confident and action-oriented in decision-making.
Developing Others:
Coaches and nurtures emerging leaders.
Judgment:
Strategic and analytical decision-making process.
Financial Acumen:
Demonstrated budgeting and forecasting skills.
Integrity & Commitment:
Values-driven and demonstrates responsible entrepreneurship.
From big benefits to small, we take care of our associates!
After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases, and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.
Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.
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Location: Vernon Hills, IL
Department: Marketing
Reports To: Executive VP
Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including Paints, Stains, Cleaners and of course our famous rust fighting formula that started it all.
Essential Duties & Responsibilities:
Lead and manage teams that execute on Digital and Social campaigns and initiatives.
Collaborate with product management teams to develop digital and social media strategies and initiatives based on business objectives.
Analyze the company’s digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvements.
Unearth trends and insights to ensure Rust-Oleum is telling relevant stories, identifying threats before they become risks, and capitalizing on opportunities to engage consumers.
Research social media trends and inform management of changes that are relevant to the company’s marketing activities.
Set key performance indicators (KPIs) for social media campaigns and measure performance against the KPIs.
Develop strategy and execute social media tactics for sponsorship programs and special events based on business objectives, collaborating with PR and advertising teams.
Work closely with customer e-commerce and social media teams.
Oversee social media management for all platforms including but not limited to Facebook, X, LinkedIn, Pinterest, Instagram, TikTok, etc.
Develop strategy and manage social customer care in coordination with Product Support.
Manage reporting tools and capabilities for social listening, content performance, and inbound traffic across channels to owned landing pages.
Who You Are:
You are an empathetic and influential leader, able to handle differences of opinion professionally.
You can think quickly and respond via social media during a crisis with limited oversight.
You are a versatile manager who can provide leadership at the top as well as execute in the trenches.
You excel in people leadership and are passionate about building a high-performing team.
You are an exceptional presenter who can simplify complex problems or concepts.
You have an entrepreneurial spirit, able to capitalize on market opportunities in a fast-paced environment.
You thrive in a winning culture.
Qualifications & Requirements:
Bachelor’s Degree in Communications, Public Relations or related field.
8+ years of social media experience in an agency or corporate environment (consumer goods experience preferred).
Ability to interface and collaborate with marketing staff and senior management.
Excellent writing, digital media research, and outreach skills.
Excellent interpersonal and presentation skills.
Self-starter with the ability to work independently.
Ability to recruit, hire, retain, and develop talent.
LEADERSHIP TRAITS:
Strategic Planning:
Proactive and forward-looking, able to anticipate trends.
Change Management:
Flexible and able to adapt to change.
Problem Solving:
Able to evaluate complex issues and implement successful solutions.
Communication:
Effective verbal communication and presentation skills.
Collaboration:
Team player who fosters open dialogue and supports diversity.
Decision Making:
Confident and action-oriented in decision-making.
Developing Others:
Coaches and nurtures emerging leaders.
Judgment:
Strategic and analytical decision-making process.
Financial Acumen:
Demonstrated budgeting and forecasting skills.
Integrity & Commitment:
Values-driven and demonstrates responsible entrepreneurship.
From big benefits to small, we take care of our associates!
After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases, and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.
Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.
#J-18808-Ljbffr