MyCarrier
Product Marketing Manager
MyCarrier, Scottsdale, Arizona, us, 85261
Do you enjoy creating go-to-market strategies for innovative technology products? The MyCarrier marketing team is looking for a Product Marketing Manager who will drive the understanding, awareness, adoption and expansion of the MyCarrier product. In this role, you'll have the opportunity to develop and maintain our overall go-to-market strategy, leveraging customer insights, competitive analysis, product positioning, naming, objectives, and metrics. You'll collaborate closely with the entire go-to-market team, including product, sales, and marketing, to create new strategies and campaigns that deepen our customers' connection with MyCarrier.
Our ideal candidate will have experience with:
Building and managing the go-to-market calendar to align with our Product RoadmapAligning value propositions to product launch tiers and audience impactConducting market research to create customer profiles, personas, and use casesUsing customer insights and other data to develop value propositions for new productsTraining and enabling our sales, customer success, customer support, and partnership departments on how to position our products and featuresCreating training, FAQs, content, and other deliverables as needed to educate on our productsBuilding product adoption and retention campaigns that drive user/revenue expansionMeasuring the Go-To-Market efforts and reporting on how they impact our overall business goals/metricsCreating our monthly product communications for users, including but not limited to release notes and newsletterUtilizing our in-app notification system, Pendo, for consistent messaging and audience educationWe'd love to meet you if you are...
An innovative, self-starter who is comfortable in a fast-paced environmentA team player who is committed to driving success for both the marketing team and the overall businessA strong B2B product marketer with SMB, logistics, and software experienceComfortable leveraging quantitative analytics skills to support data-informed decision making and reporting on marketing impact to revenueExperienced with Hubspot Marketing, Pardot, and/or Salesforce Marketing CloudBenefits
Base + Stock Options$4,224 annual Employer Health Insurance - medical, dental, vision, life insurance availableUnlimited PTOMonthly catered lunchFully stocked pantry of snacks and fridge full of drinksAnnual Christmas PartyQuarterly Team-building OutingsProfessional Development
About MyCarrier
MyCarrier is democratizing access to manage supply chains for all businesses digitally. With a focus on product expansion across the $1.6 trillion logistic industry, MyCarrier connects shippers directly with their capacity providers through its industry-leading shipment planning, execution, and visibility platform.
Deployed in 2018 and located in Scottsdale, Arizona, MyCarrier is one of the fastest growing platforms in the U.S., with over $700 million processed in LTL (less-than-truckload) annually. MyCarrier's adoption continues to accelerate toward becoming the ubiquitous platform for small to medium size businesses through our marketing, sales, and channel partner agreements with 15 of the 25 largest LTL carriers.Our Vision is to become the ubiquitous platform that connects customers and carriers instantly and without barriers to fuel the future of supply chain.
Read more about MyCarrier on our website: https://go.mycarrier.io
We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!
Our ideal candidate will have experience with:
Building and managing the go-to-market calendar to align with our Product RoadmapAligning value propositions to product launch tiers and audience impactConducting market research to create customer profiles, personas, and use casesUsing customer insights and other data to develop value propositions for new productsTraining and enabling our sales, customer success, customer support, and partnership departments on how to position our products and featuresCreating training, FAQs, content, and other deliverables as needed to educate on our productsBuilding product adoption and retention campaigns that drive user/revenue expansionMeasuring the Go-To-Market efforts and reporting on how they impact our overall business goals/metricsCreating our monthly product communications for users, including but not limited to release notes and newsletterUtilizing our in-app notification system, Pendo, for consistent messaging and audience educationWe'd love to meet you if you are...
An innovative, self-starter who is comfortable in a fast-paced environmentA team player who is committed to driving success for both the marketing team and the overall businessA strong B2B product marketer with SMB, logistics, and software experienceComfortable leveraging quantitative analytics skills to support data-informed decision making and reporting on marketing impact to revenueExperienced with Hubspot Marketing, Pardot, and/or Salesforce Marketing CloudBenefits
Base + Stock Options$4,224 annual Employer Health Insurance - medical, dental, vision, life insurance availableUnlimited PTOMonthly catered lunchFully stocked pantry of snacks and fridge full of drinksAnnual Christmas PartyQuarterly Team-building OutingsProfessional Development
About MyCarrier
MyCarrier is democratizing access to manage supply chains for all businesses digitally. With a focus on product expansion across the $1.6 trillion logistic industry, MyCarrier connects shippers directly with their capacity providers through its industry-leading shipment planning, execution, and visibility platform.
Deployed in 2018 and located in Scottsdale, Arizona, MyCarrier is one of the fastest growing platforms in the U.S., with over $700 million processed in LTL (less-than-truckload) annually. MyCarrier's adoption continues to accelerate toward becoming the ubiquitous platform for small to medium size businesses through our marketing, sales, and channel partner agreements with 15 of the 25 largest LTL carriers.Our Vision is to become the ubiquitous platform that connects customers and carriers instantly and without barriers to fuel the future of supply chain.
Read more about MyCarrier on our website: https://go.mycarrier.io
We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!