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Ballad Health Corporate

Director, Communication & Marketing (8a-5p) Johnson City, TN

Ballad Health Corporate, Johnson City, Tennessee, United States, 37603


Leadership | Full Time

Job Description:

Summary:The Director, Communications and Marketing is responsible for the development and implementation of marketing initiatives for Ballad Health facilities and works closely with the Marketing Team. The Director will provide marketing and communications consultation and support to department managers and the medical staff regarding their particular areas of service. The Director will be actively involved in the development and implementation of the facility communications plan, working with Marketing and Communications in the creation and distribution of media releases. This position is responsible for the integrity and content of the website pages for their area. The Director must demonstrate fiscal responsibility through consolidation of marketing efforts, also responsible for staying within budget guidelines.

The Director will be responsible for ensuring that Ballad policies are consistently observed, and for the development and implementation of appropriate departmental policies and procedures. The Director is accountable for compliance with all pertinent JCAHO Standards, and with local, state, and federal regulations. As an integral part of the Ballad management team, the Director will participate in the organization’s Performance Improvement programs and cooperate with interdepartmental reengineering projects to improve quality of service and reduce cost.

The Director is accountable for practicing fiscal responsibility by developing realistic annual operating and capital budgets, conserving resources, and monitoring expenditures to ensure they remain within budgeted parameters. The Director will ensure that departmental facilities and equipment are regularly inspected and maintained in optimum operating condition. This position is responsible for maintaining the qualified and competent staff needed to provide quality service and for monitoring the activities of reporting managers and supervisors to ensure that ongoing educational opportunities are available.

The Director is accountable for maintaining harmonious interactions between departmental personnel and their customers, including patients, family members, visitors, physicians, clergy, other system team members, and the general public. The incumbent is expected to lend technical assistance and act in a consultant role to network healthcare providers. The Director is accountable for maintaining technical expertise and for the development of leadership skills through ongoing education. The Director must be self-motivated and serve as a strong team leader and coach.

The Director is expected to comply with the management philosophy which includes being accountable to the customer, fiscally responsible, and focused on improving performance outcomes. An important expectation of the Director is to support the successful operation of the Strategic Service Units and Strategic Service Departments. The Director will dedicate operational resources to developing the organization’s intellectual capital, empowering team members to assume responsibility and accountability within the scope of their expertise, and act as a facilitator to the self-directed work groups that develop within the department.

Requirements:Bachelor's degree required, Master's degree is preferred. Minimum five years of progressively responsible experience in healthcare or a related field, including two years in a supervisory role. The incumbent will be required to update technical expertise and to develop management/leadership skills through continuing education throughout tenure in this position.

Work Requirements:

Shift: DayOn Call: NoWeekends: NoTravel Required: No Travel

Location:Ballad Health Corporate

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