MARKETING AND COMMUNICATIONS SPECIALIST

Baltimore, MarylandJob DescriptionGeneral SummaryThe Marketing and Communications Specialists assist with the development and implementation of strategies, initiatives, and marketing and communication plans, including writing, editing, and/or acquiring content for websites, intranet sites, and other online or print marketing or communication publications. Specialists will assist in managing marketing communication projects including website, print, internal communications, special events, and other advertising activities.Principal Responsibilities and TasksProvides writing, editing, and research support for print, web & intranet projects, and other communication projects as directed including publications, media relations, and internal communications.Plans, implements, and monitors ongoing marketing and communications programs in support of the mission, values, goals, and objectives of the system and local site as directed by manager or director.Works on planning and development of projects in a variety of different media.Works with Director as needed in supporting media efforts including positive coverage, crisis response, and on-site staffing if media is present.Works with team to develop social media content and provides day-to-day support of all social media accounts and strategy.Assists in the development and implementation of marketing and communications strategies to both internal and external audiences.Demonstrates ability to manage, develop, plan, and deliver projects with minimal direction.Supports department leaders in other marketing and communications projects as needed, including internal and external events.Communicates project updates and plans with key stakeholders both internally and externally.Manages deadlines and multiple projects simultaneously, and completes work quickly and with high attention to detail.Performs updates to the websites and intranet sites through a content management system and works with internal staff and stakeholders on content strategy, development, and approvals.Develops effective working relationships and maintains good communication internally and across the organization.Identifies and participates in events hosted by community partners to promote the image and reputation of UMMS and the local sites.Develops and maintains detailed reports of analytical results that track trends of different marketing and communications efforts in areas assigned.Helps with photography as needed.Performs other related duties as assigned or requested.Company DescriptionThe University of Maryland Medical System (UMMS) is an academic private health system, focused on delivering compassionate, high-quality care and putting discovery and innovation into practice at the bedside. Partnering with the University of Maryland School of Medicine, University of Maryland School of Nursing, and University of Maryland, Baltimore, who educate the state’s future health care professionals, UMMS is an integrated network of care, delivering 25 percent of all hospital care in urban, suburban, and rural communities across the state of Maryland. UMMS puts academic medicine within reach through primary and specialty care delivered at 11 hospitals, including the flagship University of Maryland Medical Center, the System’s anchor institution in downtown Baltimore, as well as through a network of University of Maryland Urgent Care centers and more than 150 other locations in 13 counties. For more information, visit

www.umms.org .QualificationsEducation and ExperienceBachelor’s degree with a concentration in Communications, Journalism, English, Marketing, Business, or a related field is required. Two (2) to five (5) years of related or internship experience preferred.Knowledge, Skills, and AbilitiesAbility to work well in a fast-paced environment.Able to manage multiple tasks and projects concurrently; exceptional organizational skills.Familiarity with a customer relationship management system and content management system.Highly effective verbal and written communication skills including editing skills are expected.Ability to review data and determine trends.Ability to assist in developing action plans based on the data.The ability to communicate effectively both verbally and in written form with patients, physicians, health system officials, other health system personnel, vendors, and the general public is essential.Additional InformationAll your information will be kept confidential according to EEO guidelines.

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