GlaxoSmithKline
Sr. Director of Marketing (Brand Lead), Anti-Infectives
GlaxoSmithKline, Durham, North Carolina, United States, 27703
Site Name:
USA - Pennsylvania - Philadelphia, USA - North Carolina - DurhamPosted Date:
Sep 19 2024Sr. Director of Marketing (Brand Lead), Anti-InfectivesLocation:
Philadelphia, PA or Durham, NCAs the US marketing lead for an Anti-infective brand, you will lead all aspects of Marketing for the brand in US Commercial including collaboration/alignment with the Global Business Franchises, reporting to the US Commercial VP of the Anti-Infectives Portfolio. The goal is to develop brand plans, including allocation of resources, to deliver a successful product launch of a novel antibiotic within a highly competitive market. You will be accountable to drive US brand strategy and execution, lead a team of US marketers plus a team of cross-functional stakeholders, and maximize ambition.This is a highly visible and strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise. We are looking for an inspiring commercial leader and highly experienced marketer who can seamlessly interact with US LOC senior leaders (President of US, BU Head and VPs) as well as Global Counterparts.The incumbent will interact with counterparts on the medical teams, brand leads across the enterprise, Market Access team, Regulatory team, Finance team, the US Government Relations team, Customer Insights (CI) team, lead the Integrated Brand Commercialization Team (IBCT) for the brand, and be part of the Business Unit marketing leadership team.Key Responsibilities will be:Partnering with global commercial teamsOverseeing creation and implementation of the strategic and operating plansManaging product lifecycleManaging short- and long-range forecastsP&L ownershipEnsuring reliable supplySetting direction and ensuring strategic alignment across functional stakeholder groupsDefining metrics & assessing brand performanceAchieving annual brand and sales targetsBuilding/leading/developing a high performing team of marketersMaintaining detailed understanding of disease and competitive marketplaceDefining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mixFostering an environment of innovation, inclusion, challenge, trust and developmentWhy you?Basic Qualifications:BS/BA with 8+ years marketing or other relevant commercial experienceUS Infectious Disease/Anti-Infective marketing experienceExperience in direct people managementAbility to travel 25%Ability to be in-office consistently 3 days per weekPreferred Qualifications:BS/BA with 8-10 years marketing experience (4 years in US healthcare, 2+ years in US anti-infectives marketing)+6 years of Infectious Disease/Anti-Infective experienceDemonstrated leadership experience (leading a team as a second line leader, and/or significant enterprise/matrix leadership)Strong interpersonal skills and ability to build effective working relationships in a matrix environmentProven decision-making, strategic thinking, problem-solving, and oral/written communication skillsExperience working with global launch/marketing teamsBroad commercial experience, including:Brand lifecycle managementProduct launch; Category creationSenior leader engagementMatrix team leadershipCategory / disease and product strategy developmentTactical plan development/execution, including integrated channel mixCustomer insight, Messaging, campaign, creative developmentAgency managementBudget management; P&L ownershipDemonstrates an understanding of channel / distribution, pricing, and market access strategiesDrives market and brand opportunity analysis and develops actionable brand insightsRecognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needsDemonstrated sense of ownership for the shared success of the team and assetThrives in a fast-paced, dynamic, competitive environmentCompetitive mindset; feels driven to conquer uncharted territoryIf you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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USA - Pennsylvania - Philadelphia, USA - North Carolina - DurhamPosted Date:
Sep 19 2024Sr. Director of Marketing (Brand Lead), Anti-InfectivesLocation:
Philadelphia, PA or Durham, NCAs the US marketing lead for an Anti-infective brand, you will lead all aspects of Marketing for the brand in US Commercial including collaboration/alignment with the Global Business Franchises, reporting to the US Commercial VP of the Anti-Infectives Portfolio. The goal is to develop brand plans, including allocation of resources, to deliver a successful product launch of a novel antibiotic within a highly competitive market. You will be accountable to drive US brand strategy and execution, lead a team of US marketers plus a team of cross-functional stakeholders, and maximize ambition.This is a highly visible and strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise. We are looking for an inspiring commercial leader and highly experienced marketer who can seamlessly interact with US LOC senior leaders (President of US, BU Head and VPs) as well as Global Counterparts.The incumbent will interact with counterparts on the medical teams, brand leads across the enterprise, Market Access team, Regulatory team, Finance team, the US Government Relations team, Customer Insights (CI) team, lead the Integrated Brand Commercialization Team (IBCT) for the brand, and be part of the Business Unit marketing leadership team.Key Responsibilities will be:Partnering with global commercial teamsOverseeing creation and implementation of the strategic and operating plansManaging product lifecycleManaging short- and long-range forecastsP&L ownershipEnsuring reliable supplySetting direction and ensuring strategic alignment across functional stakeholder groupsDefining metrics & assessing brand performanceAchieving annual brand and sales targetsBuilding/leading/developing a high performing team of marketersMaintaining detailed understanding of disease and competitive marketplaceDefining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mixFostering an environment of innovation, inclusion, challenge, trust and developmentWhy you?Basic Qualifications:BS/BA with 8+ years marketing or other relevant commercial experienceUS Infectious Disease/Anti-Infective marketing experienceExperience in direct people managementAbility to travel 25%Ability to be in-office consistently 3 days per weekPreferred Qualifications:BS/BA with 8-10 years marketing experience (4 years in US healthcare, 2+ years in US anti-infectives marketing)+6 years of Infectious Disease/Anti-Infective experienceDemonstrated leadership experience (leading a team as a second line leader, and/or significant enterprise/matrix leadership)Strong interpersonal skills and ability to build effective working relationships in a matrix environmentProven decision-making, strategic thinking, problem-solving, and oral/written communication skillsExperience working with global launch/marketing teamsBroad commercial experience, including:Brand lifecycle managementProduct launch; Category creationSenior leader engagementMatrix team leadershipCategory / disease and product strategy developmentTactical plan development/execution, including integrated channel mixCustomer insight, Messaging, campaign, creative developmentAgency managementBudget management; P&L ownershipDemonstrates an understanding of channel / distribution, pricing, and market access strategiesDrives market and brand opportunity analysis and develops actionable brand insightsRecognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needsDemonstrated sense of ownership for the shared success of the team and assetThrives in a fast-paced, dynamic, competitive environmentCompetitive mindset; feels driven to conquer uncharted territoryIf you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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