City Winery
Digital Marketing Coordinator
City Winery, New York, New York, us, 10261
A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons-bringing the wine country experience to the middle of a large city.
Position SummaryCity Winery is seeking a Digital Marketing Coordinator to join our ecommerce team to create and optimize paid digital ads, improve SEO, and support the implementation of email / text / push notifications.
The Digital Marketing Coordinator will be responsible for paid digital ads and SEO for three or four of City Winery's markets and work in tandem with two other Digital Marketing Coordinators who are responsible for the remaining markets. Together, the team will learn and grow with each other as City Winery continues to expand. The Digital Marketing Coordinator will also be responsible for creating and implementing email / text / push notification campaigns for select company wide seasonal marketing campaigns and automated journeys.
The Digital Marketing Coordinator position at City Winery is a thrilling way to get experience in all aspects of digital marketing at a fun, fast paced live entertainment company and restaurant winery. This is an entry level position, minimal experience is required. But, candidates with previous experience in digital marketing may be given priority.
Why us?
Competitive payWe are a rapidly expanding national entertainment and hospitality company, offering tremendous opportunities for driven and ambitious individuals.Medical, Dental, Vision InsurancenDORFins program designed to promote a healthy and active lifestyle!401K (and yes we match!)Flexible Savings Accounts,HSA and Dependent Care, Basic Life and AD&D InsuranceAmazing discounts, 50% OFF all dining/retail wineFree Family MealTickets to available shows
And more!
Key Responsibilities
•Create and implement digital ad campaigns for all shows taking place at three or four different City Winery locations on Meta, Google and potentially other ad platforms.
•Manage and monitor ad spend, CPA, and ROAS to ensure effective results.
•Provide weekly and monthly reporting on ad performance.
•Collaborate with the local marketing teams at each venue to ensure that ads align with overall marketing strategy.
•Consistently review and write website content. Identify, use, and improve target keywords. Implement SEO best practices.
•Identify and monitor methods for improving SEO in existing and new campaigns. •Track and report on SEO metrics by location.
•Create and send email, text, and in-app push notifications for select company wide seasonal campaigns and automated journeys.
•Use AB testing tools to improve email, text, and push notifications. Track email, text, push notification
KPIs to report on progress.
•Set annual goals for digital ads, SEO, and email / text / push and track progress.
Requirements:
•Strong written and verbal communication skills, and a desire to ask questions to gain clarity or insight into a task.
•Basic understanding of digital marketing principles.
•Inherently tech savvy and passionate about how technology can create great experiences.
•Familiarity with Facebook Ads Manager and Google Ads a plus.
•Basic knowledge of Google Analytics or other analytics tools.
•Ability to create and send email, text, and push notification marketing campaigns.
•Strong grasp on SEO principles.
•Experience defining customer journeys.
•Ability to work independently and meet deadlines.
•Strong attention to detail.
•Passion for music, food, wine and the entertainment industry.
•Position is based in New York City and may require some travel to other City Winery
locations.
Education and Experience:•Bachelor's degree in Marketing, Advertising, Communications, or related field preferred.
•Minimal experience (1+ years) in digital marketing is not required, but experience with Facebook Ads Manager or other digital ad platforms is a plus.
About Us
Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award winning, locally produced wines. But there's more to us than that we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life. City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of topnotch events & experiences.
We are an equal opportunity employer and value diversity at City Winery. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the EVerify Program in certain locations, as required by law.
Position SummaryCity Winery is seeking a Digital Marketing Coordinator to join our ecommerce team to create and optimize paid digital ads, improve SEO, and support the implementation of email / text / push notifications.
The Digital Marketing Coordinator will be responsible for paid digital ads and SEO for three or four of City Winery's markets and work in tandem with two other Digital Marketing Coordinators who are responsible for the remaining markets. Together, the team will learn and grow with each other as City Winery continues to expand. The Digital Marketing Coordinator will also be responsible for creating and implementing email / text / push notification campaigns for select company wide seasonal marketing campaigns and automated journeys.
The Digital Marketing Coordinator position at City Winery is a thrilling way to get experience in all aspects of digital marketing at a fun, fast paced live entertainment company and restaurant winery. This is an entry level position, minimal experience is required. But, candidates with previous experience in digital marketing may be given priority.
Why us?
Competitive payWe are a rapidly expanding national entertainment and hospitality company, offering tremendous opportunities for driven and ambitious individuals.Medical, Dental, Vision InsurancenDORFins program designed to promote a healthy and active lifestyle!401K (and yes we match!)Flexible Savings Accounts,HSA and Dependent Care, Basic Life and AD&D InsuranceAmazing discounts, 50% OFF all dining/retail wineFree Family MealTickets to available shows
And more!
Key Responsibilities
•Create and implement digital ad campaigns for all shows taking place at three or four different City Winery locations on Meta, Google and potentially other ad platforms.
•Manage and monitor ad spend, CPA, and ROAS to ensure effective results.
•Provide weekly and monthly reporting on ad performance.
•Collaborate with the local marketing teams at each venue to ensure that ads align with overall marketing strategy.
•Consistently review and write website content. Identify, use, and improve target keywords. Implement SEO best practices.
•Identify and monitor methods for improving SEO in existing and new campaigns. •Track and report on SEO metrics by location.
•Create and send email, text, and in-app push notifications for select company wide seasonal campaigns and automated journeys.
•Use AB testing tools to improve email, text, and push notifications. Track email, text, push notification
KPIs to report on progress.
•Set annual goals for digital ads, SEO, and email / text / push and track progress.
Requirements:
•Strong written and verbal communication skills, and a desire to ask questions to gain clarity or insight into a task.
•Basic understanding of digital marketing principles.
•Inherently tech savvy and passionate about how technology can create great experiences.
•Familiarity with Facebook Ads Manager and Google Ads a plus.
•Basic knowledge of Google Analytics or other analytics tools.
•Ability to create and send email, text, and push notification marketing campaigns.
•Strong grasp on SEO principles.
•Experience defining customer journeys.
•Ability to work independently and meet deadlines.
•Strong attention to detail.
•Passion for music, food, wine and the entertainment industry.
•Position is based in New York City and may require some travel to other City Winery
locations.
Education and Experience:•Bachelor's degree in Marketing, Advertising, Communications, or related field preferred.
•Minimal experience (1+ years) in digital marketing is not required, but experience with Facebook Ads Manager or other digital ad platforms is a plus.
About Us
Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award winning, locally produced wines. But there's more to us than that we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life. City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of topnotch events & experiences.
We are an equal opportunity employer and value diversity at City Winery. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the EVerify Program in certain locations, as required by law.