CPS Insurance Services
Marketing Analyst
CPS Insurance Services, Boston, Massachusetts, us, 02298
We are looking for a skilled Marketing Analyst to join our team. The Marketing Analyst will provide the necessary reporting, business case analysis, and recommendations to support planning and measurement of activities. Responsibilities also include collaborating with all levels of management to identify opportunities to increase profitability, effectiveness, and productivity.
Responsibilities:
Forecast and analyze division revenue, identifying sales trends and opportunities. Prepare and distribute management reports that compare actual against the plan and forecast.
Query and consolidate data from reporting and fulfillment systems for predictive modeling, and financial and marketing analytics.
Evaluate actual performance to budget to determine financial impact.
Develop and deliver data-supported insights and strategic recommendations across all products/product lines.
Engage with stakeholders in planning, designing, and implementing analytic dashboards and reports that align with executive requirements.
Collaborate with executive management, marketing, and sales teams to identify new revenue streams and key partner relationships.
Perform business case analysis and ROI evaluation for marketing and sales activities/programs.
Directly support management on special projects and ad hoc analysis.
Data management understanding our data in various systems for analysis and recommended targeting based on analysis of various KPIs.
Serve as liaison between marketing, financial, marketing information systems, and fulfillment groups.
Qualifications:
Bachelor's degree in Marketing or Finance.
Minimum of five to seven years experience with increasing responsibility or demonstrated success in direct marketing or business management.
Ability to compile and interpret standard marketing metrics and key performance indicators.
Ability to interpret financial data, customer models, and some statistical analyses.
Strong communication, leadership, and project management skills.
Ability to see the overall picture while having attention to detail.
Proficiency in Microsoft Office; advanced proficiency in Excel and other data analysis software tools such as Looker Data Studio, Tableau, etc.
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Vision insurance
#J-18808-Ljbffr
Responsibilities:
Forecast and analyze division revenue, identifying sales trends and opportunities. Prepare and distribute management reports that compare actual against the plan and forecast.
Query and consolidate data from reporting and fulfillment systems for predictive modeling, and financial and marketing analytics.
Evaluate actual performance to budget to determine financial impact.
Develop and deliver data-supported insights and strategic recommendations across all products/product lines.
Engage with stakeholders in planning, designing, and implementing analytic dashboards and reports that align with executive requirements.
Collaborate with executive management, marketing, and sales teams to identify new revenue streams and key partner relationships.
Perform business case analysis and ROI evaluation for marketing and sales activities/programs.
Directly support management on special projects and ad hoc analysis.
Data management understanding our data in various systems for analysis and recommended targeting based on analysis of various KPIs.
Serve as liaison between marketing, financial, marketing information systems, and fulfillment groups.
Qualifications:
Bachelor's degree in Marketing or Finance.
Minimum of five to seven years experience with increasing responsibility or demonstrated success in direct marketing or business management.
Ability to compile and interpret standard marketing metrics and key performance indicators.
Ability to interpret financial data, customer models, and some statistical analyses.
Strong communication, leadership, and project management skills.
Ability to see the overall picture while having attention to detail.
Proficiency in Microsoft Office; advanced proficiency in Excel and other data analysis software tools such as Looker Data Studio, Tableau, etc.
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Vision insurance
#J-18808-Ljbffr