Vanderbilt Health
Director of Marketing Operations and Communications, Vanderbilt Medical Laborato
Vanderbilt Health, Nashville, Tennessee, United States,
Discover Vanderbilt University Medical Center:
Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and where your diversity of culture, thinking, learning, and leading is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt's mission is to advance health and wellness through preeminent programs in patient care, education, and research.Organization:
Lab Business DevelopmentJob Summary:Vanderbilt University Medical Center recently launched a board-approved, high-profile, and extensive laboratory expansion program. We seek a marketing operations and communications director to lead strategic planning, manage cross-channel marketing campaigns, and optimize performance to drive revenue growth. This role will be central to integrating a new CRM system, developing data-driven marketing strategies, overseeing funnel reporting, and ensuring seamless communication across teams, internal and external customers, and strategic partnerships. The successful candidate will work closely with corporate marketing, communications, and engagement teams to ensure all efforts align with the organization's business goals and overall brand strategy.Key Responsibilities:Lead high-level strategic marketing operations, including developing and executing integrated marketing campaigns that support the laboratory expansion program's goals and drive revenue-optimizing performance across digital and traditional channels.Drive the implementation and integration of a new CRM system, ensuring seamless data flow between marketing, sales, and other business functions to optimize lead tracking, nurture strategies, customer engagement, and internal awareness.Utilize CRM and marketing analytics platforms to provide comprehensive insights into customer behavior, campaign performance, and funnel optimization, ensuring decisions are driven by real-time data.Develop funnel reporting that tracks each stage of the customer journey, identifying opportunities for improvement and ensuring marketing efforts are tied to measurable revenue outcomes.Create and track Key Performance Indicators (KPIs) directly connected to revenue, providing regular performance updates to senior leadership and making data-driven adjustments to improve results.Manage campaign performance analysis and optimization efforts, ensuring marketing spending is aligned with business objectives and delivers measurable growth.Develop communication materials such as press releases, newsletters, email campaigns, collateral, and social media content to ensure that the laboratory expansion is effectively communicated to key audiences.Oversee the development of a unified communications strategy that effectively engages internal/external stakeholders and customers, promoting the laboratory expansion program and ensuring alignment across digital, print, and in-person channels.Work closely with sales and other teams to ensure that marketing campaigns are aligned with business development goals and supported by a robust communications infrastructure.Oversee the design and ongoing development of the laboratory's website, ensuring it effectively supports marketing goals and provides an engaging, user-friendly experience.Ensure the website is a key platform for lead generation and customer engagement, optimizing content and functionality to drive traffic and conversions.Continuously analyze and improve the website's SEO, content structure, and overall performance, ensuring alignment with marketing strategies and brand messaging.Regularly analyze marketing performance against KPIs, providing detailed reports and insights to senior leadership while identifying areas for growth and improvement.Collaborate with Vanderbilt's corporate marketing, communications, and engagement teams to ensure that all marketing and communication strategies are consistent with the overall brand message and organizational objectives.Ensure marketing activities comply with all company policies and healthcare industry regulations, particularly regarding data privacy and HIPAA standards.Core Accountabilities:Organizational Impact: Delivers projects/assignments that have a direct impact on goals/objectives of the unit/department that the job is in.Problem Solving/ Complexity of work: Conducts extensive analysis of situations or data to resolve numerous, complex issues; may involve the input/work of others.Breadth of Knowledge: Has in-depth level of knowledge within a professional area and working knowledge of other areas.Team Interaction: May lead mid-sized projects; coaches and guides team members.Core Capabilities:Supporting Colleagues: Develops Self and Others, Builds and Maintains Relationships, Communicates Effectively.Delivering Excellent Service: Serves Others with Compassion, Solves Complex Problems, Offers Meaningful Advice and Support.Ensuring High Quality: Performs Excellent Work, Ensures Continuous Improvement, Fulfills Safety and Regulatory Requirements.Managing Resources Effectively: Demonstrates Accountability, Stewards Organizational Resources, Makes Data Driven Decisions.Fostering Innovation: Generates New Ideas, Applies Technology, Adapts to Change.Position Qualifications:Responsibilities:Certifications:Work Experience:Relevant Work ExperienceExperience Level:
7 yearsEducation:
Bachelor'sVanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and to the principles of equal opportunity and affirmative action. EOE/AA/Women/Minority/Vets/Disabled
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Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and where your diversity of culture, thinking, learning, and leading is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt's mission is to advance health and wellness through preeminent programs in patient care, education, and research.Organization:
Lab Business DevelopmentJob Summary:Vanderbilt University Medical Center recently launched a board-approved, high-profile, and extensive laboratory expansion program. We seek a marketing operations and communications director to lead strategic planning, manage cross-channel marketing campaigns, and optimize performance to drive revenue growth. This role will be central to integrating a new CRM system, developing data-driven marketing strategies, overseeing funnel reporting, and ensuring seamless communication across teams, internal and external customers, and strategic partnerships. The successful candidate will work closely with corporate marketing, communications, and engagement teams to ensure all efforts align with the organization's business goals and overall brand strategy.Key Responsibilities:Lead high-level strategic marketing operations, including developing and executing integrated marketing campaigns that support the laboratory expansion program's goals and drive revenue-optimizing performance across digital and traditional channels.Drive the implementation and integration of a new CRM system, ensuring seamless data flow between marketing, sales, and other business functions to optimize lead tracking, nurture strategies, customer engagement, and internal awareness.Utilize CRM and marketing analytics platforms to provide comprehensive insights into customer behavior, campaign performance, and funnel optimization, ensuring decisions are driven by real-time data.Develop funnel reporting that tracks each stage of the customer journey, identifying opportunities for improvement and ensuring marketing efforts are tied to measurable revenue outcomes.Create and track Key Performance Indicators (KPIs) directly connected to revenue, providing regular performance updates to senior leadership and making data-driven adjustments to improve results.Manage campaign performance analysis and optimization efforts, ensuring marketing spending is aligned with business objectives and delivers measurable growth.Develop communication materials such as press releases, newsletters, email campaigns, collateral, and social media content to ensure that the laboratory expansion is effectively communicated to key audiences.Oversee the development of a unified communications strategy that effectively engages internal/external stakeholders and customers, promoting the laboratory expansion program and ensuring alignment across digital, print, and in-person channels.Work closely with sales and other teams to ensure that marketing campaigns are aligned with business development goals and supported by a robust communications infrastructure.Oversee the design and ongoing development of the laboratory's website, ensuring it effectively supports marketing goals and provides an engaging, user-friendly experience.Ensure the website is a key platform for lead generation and customer engagement, optimizing content and functionality to drive traffic and conversions.Continuously analyze and improve the website's SEO, content structure, and overall performance, ensuring alignment with marketing strategies and brand messaging.Regularly analyze marketing performance against KPIs, providing detailed reports and insights to senior leadership while identifying areas for growth and improvement.Collaborate with Vanderbilt's corporate marketing, communications, and engagement teams to ensure that all marketing and communication strategies are consistent with the overall brand message and organizational objectives.Ensure marketing activities comply with all company policies and healthcare industry regulations, particularly regarding data privacy and HIPAA standards.Core Accountabilities:Organizational Impact: Delivers projects/assignments that have a direct impact on goals/objectives of the unit/department that the job is in.Problem Solving/ Complexity of work: Conducts extensive analysis of situations or data to resolve numerous, complex issues; may involve the input/work of others.Breadth of Knowledge: Has in-depth level of knowledge within a professional area and working knowledge of other areas.Team Interaction: May lead mid-sized projects; coaches and guides team members.Core Capabilities:Supporting Colleagues: Develops Self and Others, Builds and Maintains Relationships, Communicates Effectively.Delivering Excellent Service: Serves Others with Compassion, Solves Complex Problems, Offers Meaningful Advice and Support.Ensuring High Quality: Performs Excellent Work, Ensures Continuous Improvement, Fulfills Safety and Regulatory Requirements.Managing Resources Effectively: Demonstrates Accountability, Stewards Organizational Resources, Makes Data Driven Decisions.Fostering Innovation: Generates New Ideas, Applies Technology, Adapts to Change.Position Qualifications:Responsibilities:Certifications:Work Experience:Relevant Work ExperienceExperience Level:
7 yearsEducation:
Bachelor'sVanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and to the principles of equal opportunity and affirmative action. EOE/AA/Women/Minority/Vets/Disabled
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