Cox Media Group
Digital Media Strategist (Orlando TV)
Cox Media Group, Orlando, Florida, us, 32885
Location: FL-Orlando-South
Job Title: Digital Media Strategist (Orlando TV)
Position Overview
Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. With multiple unique value propositions and a team of committed perfectionists, you'll enjoy being part of a company poised for continued growth. If you're interested in working in a fast-paced environment where employees share a common purpose of being the best at what they do, come join CMG!
The Digital Media Strategistwill work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The Digital Media Strategist must understand all CMG Local Solutions digital product offerings and how to leverage them to meet the client's strategic objectives. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. The Digital Media Strategist must be analytical, organized, solution minded, consultative and customer centric. We are looking to expand our team with smart, digitally savvy individuals with an insatiable appetite to learn and make an impact. Join a company that provides opportunity, training, and an innovative environment.
In this role, you will work in collaboration with our local market sales team and CMG Local Solutions team members to protect and grow the digital investments of our existing clients and secure new revenue from non-advertisers. The Digital Media Strategist will attend client-facing meetings to uncover client's marketing goals, then develop, present, and propose digital media strategies and tactics directly to the clients with our sales team.
Essential Duties and Responsibilities
Attending client needs assessment meetings with sales team to uncover client's goalsBuild strategic recommendations and proposals that align with clients' goalsPresent digital recommendations and strategies with our local market sales team to clientsMeet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunitiesComplete appropriate insertion order details for all digital campaigns that are soldPartner with CMG Local Solutions campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessmentsConsult and educate Account Executives and clients on the ever-changing digital media environment and on CMG Local Solutions' suite of digital marketing productsCollaborate regularly with CMG Local Solutions team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analystsMinimum Qualifications
Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to applyResults oriented individual who strategically pursues business with energy and driveAbility to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the businessSubject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trendsTech-savvy with solid computer skills is a mustValid US driver's license and clean driving recordPreferred Qualifications
Bachelor's Degree preferred
About Cox Media GroupCMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit
www.coxmediagroup.com
Req #: 1357 #LI-Onsite
CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.
At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values - Teamwork, Diversity, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.
If you are currently a CMG employee, please log into THRIVE to access our internal career center.
Job Title: Digital Media Strategist (Orlando TV)
Position Overview
Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. With multiple unique value propositions and a team of committed perfectionists, you'll enjoy being part of a company poised for continued growth. If you're interested in working in a fast-paced environment where employees share a common purpose of being the best at what they do, come join CMG!
The Digital Media Strategistwill work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The Digital Media Strategist must understand all CMG Local Solutions digital product offerings and how to leverage them to meet the client's strategic objectives. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. The Digital Media Strategist must be analytical, organized, solution minded, consultative and customer centric. We are looking to expand our team with smart, digitally savvy individuals with an insatiable appetite to learn and make an impact. Join a company that provides opportunity, training, and an innovative environment.
In this role, you will work in collaboration with our local market sales team and CMG Local Solutions team members to protect and grow the digital investments of our existing clients and secure new revenue from non-advertisers. The Digital Media Strategist will attend client-facing meetings to uncover client's marketing goals, then develop, present, and propose digital media strategies and tactics directly to the clients with our sales team.
Essential Duties and Responsibilities
Attending client needs assessment meetings with sales team to uncover client's goalsBuild strategic recommendations and proposals that align with clients' goalsPresent digital recommendations and strategies with our local market sales team to clientsMeet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunitiesComplete appropriate insertion order details for all digital campaigns that are soldPartner with CMG Local Solutions campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessmentsConsult and educate Account Executives and clients on the ever-changing digital media environment and on CMG Local Solutions' suite of digital marketing productsCollaborate regularly with CMG Local Solutions team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analystsMinimum Qualifications
Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to applyResults oriented individual who strategically pursues business with energy and driveAbility to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the businessSubject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trendsTech-savvy with solid computer skills is a mustValid US driver's license and clean driving recordPreferred Qualifications
Bachelor's Degree preferred
About Cox Media GroupCMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit
www.coxmediagroup.com
Req #: 1357 #LI-Onsite
CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.
At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values - Teamwork, Diversity, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.
If you are currently a CMG employee, please log into THRIVE to access our internal career center.