Crawford Group
Content Strategist & Producer (NY-based)
Crawford Group, New York, New York, us, 10261
Crawford Group (www.crawfordgroup.com) is seeking a Content Strategist & Producer to join our client's team in New York, NY. The ideal candidate will help develop comprehensive content strategies to acquire, influence and drive customer action across our digital landscape. The ideal candidate will work with business partners and internal stakeholders to define content programs and handle the production for existing and emerging channels.
About Crawford Group.We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.
Responsibilities :Create content strategies for topics that span the brand (financial products, corporate verticals and initiatives, partnerships and leadership)Develop audience personas and identify their interests in order to build effective strategies to drive action and engagement across digital channelsLead ideation, production, curation and publishing of written and visual content for digital channels aligned with key business objectivesDevelop and manage content calendars and cross-promotion of assets across different businessesUse research and analytics to uncover market opportunities and optimize SEO performance of contentIntegrate business-line marketing programs, public relations, event marketing and other channels into content strategiesWork well under pressure and help build morale with positive energy
Requirements:
5+ years of experience working within content marketing with experience leading strategy and production across different formatsBe a subject matter expert on emerging trends in content marketing, constantly identifying new opportunities to test/adapt in order to make our efforts more effectiveExperience with content management systems such as WordPressKnowledge of Google AnalyticsExperience communicating strategies in a clear, effective and dynamic mannerPrior experience working in a fast-paced environment, multi-task and prioritize accordinglyMust be a self-starter, able to work independently and in a team environment
Location: New York, NY (In office a minimum of 4 days per work week.)Duration: ConsultingRate: $2,200-$2600/week, W-2 Exempt consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location)
Committed to Diversity.We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.
About Crawford Group.We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.
Responsibilities :Create content strategies for topics that span the brand (financial products, corporate verticals and initiatives, partnerships and leadership)Develop audience personas and identify their interests in order to build effective strategies to drive action and engagement across digital channelsLead ideation, production, curation and publishing of written and visual content for digital channels aligned with key business objectivesDevelop and manage content calendars and cross-promotion of assets across different businessesUse research and analytics to uncover market opportunities and optimize SEO performance of contentIntegrate business-line marketing programs, public relations, event marketing and other channels into content strategiesWork well under pressure and help build morale with positive energy
Requirements:
5+ years of experience working within content marketing with experience leading strategy and production across different formatsBe a subject matter expert on emerging trends in content marketing, constantly identifying new opportunities to test/adapt in order to make our efforts more effectiveExperience with content management systems such as WordPressKnowledge of Google AnalyticsExperience communicating strategies in a clear, effective and dynamic mannerPrior experience working in a fast-paced environment, multi-task and prioritize accordinglyMust be a self-starter, able to work independently and in a team environment
Location: New York, NY (In office a minimum of 4 days per work week.)Duration: ConsultingRate: $2,200-$2600/week, W-2 Exempt consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location)
Committed to Diversity.We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.