Media Specialist, Planning & Activation

What are we looking for in our Media Specialist, Planning & Activation?

Russell Tobin's client, a global specialty retail holding company is hiring a MEDIA SPECIALIST, PLANNING & ACTIVATION to work in New York, NY (Hybrid)

Apply Now!

Employment Type: Contract/Hybrid

Pay rate: $33-$37/hr. DOE

Role Info:

Are you a marketer looking for an opportunity to grow with an iconic brand? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Client and the in-house Media team as we evolve our approach to paid media and advertising.

As a Sr. Media Specialist on the Marketing team, you will support paid media campaigns that drive awareness, interest and purchase intent for Client and Client. Multi-channel campaign support may include social, video, OOH, display and audio. You will support campaign execution and optimization, creative briefings and help drive effective results against business objectives for Client in collaboration with internal and external partners.

Responsibilities:

• Traffick campaign assets and manage asset refreshes
• Provide asset feedback, ensuring alignment across media touchpoints
• Manage workstreams, processes and timelines with agencies, vendors, and in-house channel teams for successful campaign execution.
• Develop insights and actions based on qualitative and quantitative research and analytics
• Participate in ideation sessions for upcoming campaign support plans
• Develop POVs in response to partner proposals
• Stay current on marketing and media trends and participate in competitive patterning, to inform media strategies and creative briefings

Qualifications:

• Bachelor’s degree in Marketing or related field
• 3-5 years of experience in digital marketing within an agency or retail organization
• Experience required in paid media planning and/or execution
• Experience working with creative teams a plus
• Outstanding analytical skills and attention to detail
• Excellent communication skills (verbal and written)
• Can-do mindset, insatiable curiosity, and a collaborative spirit. Passion for paid media and content creation
• As a hybrid role, the person in this role will be expected to be in office 2-3 days during the week

Top 3-5 skills needed:

• Paid media
• creative trafficking
• competitive patterning
• attention to detail
• communication

Benefits that Russell Tobin offers:

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors. 

CB

Rate/Salary: $33-$37/hr. DOE