Tru Fragrance
Senior Art Director, Packaging
Tru Fragrance, New York, New York, us, 10261
Company Overview:Tru Fragrance & Beauty is a team of brand creators, a partner for retailers, and a residency for founders and young beauty brands. We have fifty plus years' experience in the vast fragrance, beauty and wellness space, delivering paramount creative capabilities, category management and logistical excellence. Each year we bring hundreds of innovative, profitable products to market with our diverse retail and brand global partners including Sephora, Target, Ulta, Lake & Skye, Undone Beauty, American Eagle, Urban Outfitters, and Marks & Spencer among others.
Our unmatched infrastructure allows us to craft and execute data-driven strategies as unique as each client, providing in-house services within ideation, global operations, retail and brand strategy, brand marketing, data intelligence, e-commerce and funding and portfolio management. Our team of in-house experts are extensions of our retail and brand partners, navigating the ever-evolving industry as one.In addition to headquarters in New York and Chicago, our elite team of 80 is located in satellite offices in Los Angeles, San Francisco, Dallas, Boston, Miami, and London.Create opportunity. Produce excellence. Scale smart. Design the future.Position Overview:Title: Senior Art Director - Packaging, Branding & Print ProductionLocation: New York, NYWe are seeking a visionary Senior Art Director to lead the creative expression across multiple fragrance and beauty brands. In this role, you will oversee members of the creative team and collaborate closely with brand managers to develop compelling packaging designs and integrated branding strategies that resonate with our target audiences. You will be the driving force in bringing each brand's unique voice and visual expression to life across all consumer touchpoints, with a particular emphasis on packaging and print production. You will also play a crucial role in bringing these brands to life via photo, video, and digital design. Your work will be instrumental in crafting dynamic, results-driven creative that aligns with marketing metrics and enhances consumer engagement.Key Responsibilities:Collaborate with the Creative Director to define and drive the creative vision for multiple brands, ensuring distinctive and proprietary brand presences.Lead and nurture junior creative staff, guiding their development and upholding exceptional standards of creative excellence. Mentor and impart industry knowledge to junior team members, promoting a culture of continuous learning and professional growth.Develop and execute integrated branding strategies across print, packaging, and digital platforms, in close partnership with the brand and marketing teams, ensuring cohesive brand representation across all consumer touchpoints.Create impactful packaging and print content that aligns with defined marketing goals, utilizing measurable marketing insights to inform strategic decisions.Gain a comprehensive understanding of the target audiences to inform and adapt creative strategies that resonate deeply with consumers.Oversee the creation of a regularly occurring trend research presentations, customized for individual brands within the beautyspace.Foster and maintain a streamlined and effective creative process across brand, marketing, product development, production, and creative functions, ensuring seamless project development and execution.Direct and oversee print production projects from conception to execution, adhering to the brand's aesthetic and messaging while managing budgets and external resources.Optimize expenditures, ensuring efficient use of resources, including the management of freelance talent such as designers, art directors, and production resources.Maintain organized file management and version history on the company's server and cloud server spaces.Provide regular contributions to the wider creative strategy of Tru Fragrance + Beauty, reporting directly to the Vice President, Creative Director.Qualifications:Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field; advanced degree isa plus.A minimum of 7 years of relevant experience in art direction, preferably in the fragrance or beauty industry.Proven ability to lead a creative team and collaborate with cross-functional departments.Strong portfolio showcasing expertise in packaging design, branding, and print production.Exceptional organizational skills and proficiency in managing complex projects and budgets.Adept at interpreting marketing analytics and translating them into impactful creative strategies.Strong communication skills, capable of presenting ideas and directions clearly and persuasively.Proficiency with current design software and technologies, including 3D rendering programs.A strong understanding of working with vendors to develop both primary and secondary packaging.Passion for staying abreast of trends in beauty, fashion, and marketing.
Our unmatched infrastructure allows us to craft and execute data-driven strategies as unique as each client, providing in-house services within ideation, global operations, retail and brand strategy, brand marketing, data intelligence, e-commerce and funding and portfolio management. Our team of in-house experts are extensions of our retail and brand partners, navigating the ever-evolving industry as one.In addition to headquarters in New York and Chicago, our elite team of 80 is located in satellite offices in Los Angeles, San Francisco, Dallas, Boston, Miami, and London.Create opportunity. Produce excellence. Scale smart. Design the future.Position Overview:Title: Senior Art Director - Packaging, Branding & Print ProductionLocation: New York, NYWe are seeking a visionary Senior Art Director to lead the creative expression across multiple fragrance and beauty brands. In this role, you will oversee members of the creative team and collaborate closely with brand managers to develop compelling packaging designs and integrated branding strategies that resonate with our target audiences. You will be the driving force in bringing each brand's unique voice and visual expression to life across all consumer touchpoints, with a particular emphasis on packaging and print production. You will also play a crucial role in bringing these brands to life via photo, video, and digital design. Your work will be instrumental in crafting dynamic, results-driven creative that aligns with marketing metrics and enhances consumer engagement.Key Responsibilities:Collaborate with the Creative Director to define and drive the creative vision for multiple brands, ensuring distinctive and proprietary brand presences.Lead and nurture junior creative staff, guiding their development and upholding exceptional standards of creative excellence. Mentor and impart industry knowledge to junior team members, promoting a culture of continuous learning and professional growth.Develop and execute integrated branding strategies across print, packaging, and digital platforms, in close partnership with the brand and marketing teams, ensuring cohesive brand representation across all consumer touchpoints.Create impactful packaging and print content that aligns with defined marketing goals, utilizing measurable marketing insights to inform strategic decisions.Gain a comprehensive understanding of the target audiences to inform and adapt creative strategies that resonate deeply with consumers.Oversee the creation of a regularly occurring trend research presentations, customized for individual brands within the beautyspace.Foster and maintain a streamlined and effective creative process across brand, marketing, product development, production, and creative functions, ensuring seamless project development and execution.Direct and oversee print production projects from conception to execution, adhering to the brand's aesthetic and messaging while managing budgets and external resources.Optimize expenditures, ensuring efficient use of resources, including the management of freelance talent such as designers, art directors, and production resources.Maintain organized file management and version history on the company's server and cloud server spaces.Provide regular contributions to the wider creative strategy of Tru Fragrance + Beauty, reporting directly to the Vice President, Creative Director.Qualifications:Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field; advanced degree isa plus.A minimum of 7 years of relevant experience in art direction, preferably in the fragrance or beauty industry.Proven ability to lead a creative team and collaborate with cross-functional departments.Strong portfolio showcasing expertise in packaging design, branding, and print production.Exceptional organizational skills and proficiency in managing complex projects and budgets.Adept at interpreting marketing analytics and translating them into impactful creative strategies.Strong communication skills, capable of presenting ideas and directions clearly and persuasively.Proficiency with current design software and technologies, including 3D rendering programs.A strong understanding of working with vendors to develop both primary and secondary packaging.Passion for staying abreast of trends in beauty, fashion, and marketing.