Social Media Marketing Manager

Description:Duties: As the Social Media Marketing Manager for Hotel Tonight, you will play a critical role in managing Hotel Tonight''s social media channels. There are three key components of your role: 1) manage our paid and organic social channels, maximizing our efficiency by optimizing campaigns and running experiments, and managing user feedback, 2) manage our social influencer campaigns, and 3) identify new marketing channels where we can expand our reach efficiently.Your responsibilities include driving the strategy, development, enhancement, and execution of social media marketing programs and campaigns across multiple channels. You will be responsible for end-to-end delivery, from strategy development to capturing business requirements, to planning, delivery, media buying and campaign execution. You will collaborate closely with key stakeholders across Supply, Engineering, Legal and Creative to bring to life great marketing campaigns that tell the world about Hotel Tonight. The ideal candidate will have a combination of strong marketing experience, project management, social media and influencer campaign execution skills. In this role, you will be managing external agency partners.ResponsibilitiesDevelop global marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized organic media, community engagement, and brand health metrics.Collaborate across functions and markets,, to develop highly effective, creatively excellent social media marketing campaigns.Execute campaign buys and optimizations across multiple platforms, including Facebook/Instagram, TikTok, Snap, Youtube, etc.Partner closely with internal creative team and external partners to foster a collaboration that delivers high quality, impactful creative work Manage analytics and reporting for social media marketing activities, working closely with internal marketing, FP&A and marketing analytic teams.Manage and track social media marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.Work with finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliationsSkills: Qualifications10+ years of relevant work experience at a start-up, agency or client-side social media marketing org, with preference in the consumer internet space of travel, design, technology, or lifestyle.Significant experience working closely with product, creative, growth marketing, and data analytics functions.Deep experience delivering social media marketing campaigns supported by brand, comms, media, and data strategy.A passion for creative excellence and craft in storytelling through social media.Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.Excellent written and oral communication, a keen visual sense, attention to detail, and ability to simplify is key.Keywords:Education: Enter additional informatoin here to provide greater detail for your request.**Only those lawfully authorized to work in the designated country associated with the position will be considered.****Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**Benefits:For information and details on employment benefits offered with this position, please visithere . Should you have any questions/concerns, please contact our HR Department via our secure website .

California Pay Equity:For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' websitehere .

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise,please contact our HR Department .

Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).