Tbwa Chiat/Day Inc
Senior Data Scientist- Growth New Palo Alto, California
Tbwa Chiat/Day Inc, Palo Alto, California, United States, 94306
The Opportunity:
Join Midi Health as our Senior Data Scientist, Growth. In this role, you will have a unique opportunity to uncover insights and build tools to help our marketing teams optimize our paid and unpaid channels for patient acquisition. You will get the exposure to drive and build data products & tools that enable us to measure, optimize and scale our growth activity beyond just marketing to bring Midi expert care to more patients through various business partnerships.Location:
Hybrid in office, 2-3x per week in Palo Alto.This role is not eligible for sponsorship.What you’ll be doing:Create and track marketing campaigns' Key Performance Indicators (KPIs) across various paid and unpaid channels.Evaluate the return on investment (ROI) and customer acquisition cost (CAC) for marketing campaigns, identifying high-performing channels/creatives and areas for improvement, considering clinical specialty, patient retention, repeat visits, and lifetime revenue.Leverage Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to provide actionable insights to the marketing team on budget allocation strategies.Segment patients via clustering algorithms based on geographic regions to tailor marketing strategies effectively, considering regional differences in clinical capacity, insurance restrictions, etc.Collaborate with the business development team to identify potential partners and monitor patient churn/retention/lifetime value (LTV) of patients from these partners via predictive algorithms.Partner closely with the Product team and the Finance team to guide decision makings and project prioritization using data.Establish appropriate analytics framework using cohort and funnel analyses to uncover actionable insights and identify growth gaps, while ensuring statistical rigor.Work closely with the engineering team to design data schema and pipeline for external data from various channels.Develop and maintain dashboards and reports for stakeholders to track performance metrics and key business indicators.Who you are:Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Computer Science, Operations Research, Finance, Healthcare Informatics).6+ years of industry experience as a Data Analyst/Scientist in marketing, growth, or general data analysis roles.Supervised and unsupervised learnings, experimentation design and statistical analyses.Proficiency in SQL, Python (pandas, numpy, sklearn), and statistics for data analysis, as well as data visualization tools (e.g., QuickSight, Tableau, Power BI), web analytics tools (e.g., Mixpanel), and version control tools (e.g., Github/Gitlab, CodeCommit).Good understanding of Ad Platforms. Example: Meta, Google, Podscribe, Trade Desk, etcYou may also have:Experience working with healthcare data (e.g., patient appointments, electronic health records)Experience working with AWSWho We Are:
Midi Health is the only comprehensive virtual care clinic for women in midlife navigating perimenopause, menopause, and other common midlife health challenges. Our platform provides care designed by experts, scaled by technology, and delivered by trained and compassionate clinicians. We’re passionately focused on improving the symptoms of women’s midlife hormone change because the current system too often leaves women misdiagnosed and undertreated. At Midi, we’re changing that.What We Offer:Highly competitive salaryGenerous equity grants401(k) planMedical and dental coverageGenerous vacation and sick days policyLaptop and home office stipendMidi Health is a diverse organization. We encourage applications regardless of color, religion, gender, sexual orientation, gender identity or expression, age, nationality, marital status, disability, and veteran status. #LI-JA1Apply for this job
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Select...What Ad platforms do you have experience with analyzing marketing data (ex. Example: Meta, Google, Podscribe, Trade Desk, etc, Please explain projects you have worked that involved analyzing Ads data? *Can you describe a recent project where you used python in a work setting? Explain what it was for and what impact it had?U.S. Standard Demographic Questions
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For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Midi Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
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We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
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Join Midi Health as our Senior Data Scientist, Growth. In this role, you will have a unique opportunity to uncover insights and build tools to help our marketing teams optimize our paid and unpaid channels for patient acquisition. You will get the exposure to drive and build data products & tools that enable us to measure, optimize and scale our growth activity beyond just marketing to bring Midi expert care to more patients through various business partnerships.Location:
Hybrid in office, 2-3x per week in Palo Alto.This role is not eligible for sponsorship.What you’ll be doing:Create and track marketing campaigns' Key Performance Indicators (KPIs) across various paid and unpaid channels.Evaluate the return on investment (ROI) and customer acquisition cost (CAC) for marketing campaigns, identifying high-performing channels/creatives and areas for improvement, considering clinical specialty, patient retention, repeat visits, and lifetime revenue.Leverage Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to provide actionable insights to the marketing team on budget allocation strategies.Segment patients via clustering algorithms based on geographic regions to tailor marketing strategies effectively, considering regional differences in clinical capacity, insurance restrictions, etc.Collaborate with the business development team to identify potential partners and monitor patient churn/retention/lifetime value (LTV) of patients from these partners via predictive algorithms.Partner closely with the Product team and the Finance team to guide decision makings and project prioritization using data.Establish appropriate analytics framework using cohort and funnel analyses to uncover actionable insights and identify growth gaps, while ensuring statistical rigor.Work closely with the engineering team to design data schema and pipeline for external data from various channels.Develop and maintain dashboards and reports for stakeholders to track performance metrics and key business indicators.Who you are:Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Computer Science, Operations Research, Finance, Healthcare Informatics).6+ years of industry experience as a Data Analyst/Scientist in marketing, growth, or general data analysis roles.Supervised and unsupervised learnings, experimentation design and statistical analyses.Proficiency in SQL, Python (pandas, numpy, sklearn), and statistics for data analysis, as well as data visualization tools (e.g., QuickSight, Tableau, Power BI), web analytics tools (e.g., Mixpanel), and version control tools (e.g., Github/Gitlab, CodeCommit).Good understanding of Ad Platforms. Example: Meta, Google, Podscribe, Trade Desk, etcYou may also have:Experience working with healthcare data (e.g., patient appointments, electronic health records)Experience working with AWSWho We Are:
Midi Health is the only comprehensive virtual care clinic for women in midlife navigating perimenopause, menopause, and other common midlife health challenges. Our platform provides care designed by experts, scaled by technology, and delivered by trained and compassionate clinicians. We’re passionately focused on improving the symptoms of women’s midlife hormone change because the current system too often leaves women misdiagnosed and undertreated. At Midi, we’re changing that.What We Offer:Highly competitive salaryGenerous equity grants401(k) planMedical and dental coverageGenerous vacation and sick days policyLaptop and home office stipendMidi Health is a diverse organization. We encourage applications regardless of color, religion, gender, sexual orientation, gender identity or expression, age, nationality, marital status, disability, and veteran status. #LI-JA1Apply for this job
*indicates a required fieldFirst Name *Last Name *Email *PhoneResume/CVEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileDo you now, or will you in the future, require sponsorship for employment visa status (e.g., H-1B visa status)? This includes H1B transfers.
*
Select...Are you willing to work in Palo Alto in person 2-3x per week? *
Select...What Ad platforms do you have experience with analyzing marketing data (ex. Example: Meta, Google, Podscribe, Trade Desk, etc, Please explain projects you have worked that involved analyzing Ads data? *Can you describe a recent project where you used python in a work setting? Explain what it was for and what impact it had?U.S. Standard Demographic Questions
We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.How would you describe your gender identity? (mark all that apply)
Select...How would you describe your racial/ethnic background? (mark all that apply)
Select...How would you describe your sexual orientation? (mark all that apply)
Select...Do you identify as transgender?
Select...Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning?
Select...Are you a veteran or active member of the United States Armed Forces?
Select...Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Midi Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability
Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injury
Disability Status
Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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