AXS
Lead Conversion Rate Optimization Analyst
AXS, Los Angeles, California, United States, 90079
About AXS
AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we've consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.
We're passionate about improving the fan experience and providing game-changing solutions for our clients, and we're always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. Together we keep the world cheering.
The RoleAXS is looking for a Lead Conversation Rate Optimization Analyst experienced in data-driven growth marketing with a proven track record of driving revenue across new & existing consumers through conversion rate optimization. The Lead Analyst will spearhead our efforts in elevating our US and International experience. This pivotal role will be instrumental in driving conversion optimization initiatives to propel our brand to new heights. Responsibilities include meticulous analysis of website performance, pinpointing conversion barriers, and implementing robust strategies to amplify user experience and bolster conversion rates. A profound grasp of eCommerce best practices, website analytics, and a keen understanding of user behavior analysis are essential for success in this role. This role is part of the Product team and provides a unique opportunity to assume ownership of key business aspects for a renowned brand in an existing industry and contribute to impactful projects that shape our digital footprint.
What You'll Do
Plan and execute:
Comprehensive CRO strategies
Leveraging data insights to identify and address conversion opportunities
Presenting strategic recommendations to leadership to align CRO initiatives with overarching business objectives
Establish and refine streamlined processes, governance models, and testing frameworks to efficiently scale CRO efforts
Monitor and report on weekly & monthly key performance indicators (KPIs) pertaining to:
CRO
Conversion rates
ROI
Frustration scores
NPS and LTV
Striving for ongoing enhancement of performance of sales and checkout funnels
Design and oversee the execution of:
A/B and multivariate tests
Personalization strategies
Experimentation to optimize digital properties and measure the impact of changes on conversion rates
Refine ongoing testing as needed. Interpret test results and iterate on strategies to achieve ongoing improvements
Utilize A/B testing, user feedback, and analytics to inform and guide CRO initiatives
Forecast and react to market trends, ideating user journey optimization initiatives, prioritizing new features and functionalities working closely with Tech leads, product managers, and other stakeholders to integrate CRO initiatives into the overall e-commerce roadmap
Collaborate with product and business teams to align CRO strategies and ensure cohesive and efficient execution of optimization strategies and A/B testing
Synthesize data from conducted in-depth analysis of user behavior, session replays, A/B testing results, and other relevant data to identify optimization opportunities
Stay abreast of industry trends, best practices, and emerging technologies in CRO
What to Bring
BA/BS Degree (4-year) Marketing or Economics
4-6 years managing large scale testing and personalization initiatives
4-6 years relevant experience driving personalization and testing efforts using platforms such as Salesforce Marketing Cloud Interaction Studio
2-4 years deep experience with web tagging end to end, from defining the data layer to instrumenting in Adobe Tag Manager or GTM to analyzing results
In-depth understanding of segmentation and targeting. (Experience with A/B testing tools, such as Optimizely, Adobe Test & Target etc).
Demonstrated experience running simultaneous personalized experiences
Experience with UX design, wireframing and usability principles
Analytical mindset that is obsessed with tracking and improving KPIs
Strong attention to detail, analytical skills and collaboration in team environments
Strong critical thinking skills, and the ability to thoughtfully identify challenges and solutions
Strong project management experience, with often changing priorities and timelines
Entrepreneurial with a mindset of building to scale
Excited about engaging across the entire company and have exceptional interpersonal and relationship building skills with proven ability to collaborate across functions from C-level to Web Developers, to drive business growth
Pay scale:
$130,000 - $150,000
What's in it for You?
The opportunity to support great colleagues, clients and live events
Extraordinary People – we're not kidding!
Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
Opportunities for learning and leveling up through training and education reimbursement.
Why AXS?AXS, a subsidiary of AEG, sells millions of tickets every year for 500+ partners across North America, Europe, and Asia, from venues like the O2 in London and the Red Rocks Amphitheatre in Denver to teams like the Los Angeles Clippers, Minnesota Timberwolves, and Houston Rockets. Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide, including Charlotte, Cleveland, Dallas, Denver, Las Vegas, London, Tempe, Stockholm, and Tokyo. At each location you'll find a team of dedicated, diverse employees (we've dubbed ourselves "Fanatix") who create groundbreaking products and services in a fun, fast-paced environment.
To learn more about our culture and values, visit:
https://solutions.axs.com/careers/
We are dedicated to a diverse, inclusive and authentic workplace, so if you're excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.
We're an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status.
#J-18808-Ljbffr
AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we've consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.
We're passionate about improving the fan experience and providing game-changing solutions for our clients, and we're always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. Together we keep the world cheering.
The RoleAXS is looking for a Lead Conversation Rate Optimization Analyst experienced in data-driven growth marketing with a proven track record of driving revenue across new & existing consumers through conversion rate optimization. The Lead Analyst will spearhead our efforts in elevating our US and International experience. This pivotal role will be instrumental in driving conversion optimization initiatives to propel our brand to new heights. Responsibilities include meticulous analysis of website performance, pinpointing conversion barriers, and implementing robust strategies to amplify user experience and bolster conversion rates. A profound grasp of eCommerce best practices, website analytics, and a keen understanding of user behavior analysis are essential for success in this role. This role is part of the Product team and provides a unique opportunity to assume ownership of key business aspects for a renowned brand in an existing industry and contribute to impactful projects that shape our digital footprint.
What You'll Do
Plan and execute:
Comprehensive CRO strategies
Leveraging data insights to identify and address conversion opportunities
Presenting strategic recommendations to leadership to align CRO initiatives with overarching business objectives
Establish and refine streamlined processes, governance models, and testing frameworks to efficiently scale CRO efforts
Monitor and report on weekly & monthly key performance indicators (KPIs) pertaining to:
CRO
Conversion rates
ROI
Frustration scores
NPS and LTV
Striving for ongoing enhancement of performance of sales and checkout funnels
Design and oversee the execution of:
A/B and multivariate tests
Personalization strategies
Experimentation to optimize digital properties and measure the impact of changes on conversion rates
Refine ongoing testing as needed. Interpret test results and iterate on strategies to achieve ongoing improvements
Utilize A/B testing, user feedback, and analytics to inform and guide CRO initiatives
Forecast and react to market trends, ideating user journey optimization initiatives, prioritizing new features and functionalities working closely with Tech leads, product managers, and other stakeholders to integrate CRO initiatives into the overall e-commerce roadmap
Collaborate with product and business teams to align CRO strategies and ensure cohesive and efficient execution of optimization strategies and A/B testing
Synthesize data from conducted in-depth analysis of user behavior, session replays, A/B testing results, and other relevant data to identify optimization opportunities
Stay abreast of industry trends, best practices, and emerging technologies in CRO
What to Bring
BA/BS Degree (4-year) Marketing or Economics
4-6 years managing large scale testing and personalization initiatives
4-6 years relevant experience driving personalization and testing efforts using platforms such as Salesforce Marketing Cloud Interaction Studio
2-4 years deep experience with web tagging end to end, from defining the data layer to instrumenting in Adobe Tag Manager or GTM to analyzing results
In-depth understanding of segmentation and targeting. (Experience with A/B testing tools, such as Optimizely, Adobe Test & Target etc).
Demonstrated experience running simultaneous personalized experiences
Experience with UX design, wireframing and usability principles
Analytical mindset that is obsessed with tracking and improving KPIs
Strong attention to detail, analytical skills and collaboration in team environments
Strong critical thinking skills, and the ability to thoughtfully identify challenges and solutions
Strong project management experience, with often changing priorities and timelines
Entrepreneurial with a mindset of building to scale
Excited about engaging across the entire company and have exceptional interpersonal and relationship building skills with proven ability to collaborate across functions from C-level to Web Developers, to drive business growth
Pay scale:
$130,000 - $150,000
What's in it for You?
The opportunity to support great colleagues, clients and live events
Extraordinary People – we're not kidding!
Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
Opportunities for learning and leveling up through training and education reimbursement.
Why AXS?AXS, a subsidiary of AEG, sells millions of tickets every year for 500+ partners across North America, Europe, and Asia, from venues like the O2 in London and the Red Rocks Amphitheatre in Denver to teams like the Los Angeles Clippers, Minnesota Timberwolves, and Houston Rockets. Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide, including Charlotte, Cleveland, Dallas, Denver, Las Vegas, London, Tempe, Stockholm, and Tokyo. At each location you'll find a team of dedicated, diverse employees (we've dubbed ourselves "Fanatix") who create groundbreaking products and services in a fun, fast-paced environment.
To learn more about our culture and values, visit:
https://solutions.axs.com/careers/
We are dedicated to a diverse, inclusive and authentic workplace, so if you're excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.
We're an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status.
#J-18808-Ljbffr