Search Engine Marketing Specialist

General InformationReq #: WD00071967Career area: MarketingCountry/Region: United States of AmericaState: IllinoisCity: ChicagoDate: Thursday, September 19, 2024Working time: Full-timeWhy Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.Description and RequirementsMotorola Mobility is looking for a Search Engine Marketing (SEM) Specialist, who will be responsible for the creation and management of paid search. He/She will own the end to end search strategy, including briefs, reporting and optimizations, staying on top of the latest trends and product updates, and supporting the launch of new devices. Other responsibilities include ad copy creation, keyword strategy and bidding for Performance Max and text ads.ResponsibilitiesResearch of competitive paid search landscapeDemonstrated ability to generate keyword targets including expansion on current strategy and improved organization of current paid search campaignsIdeation and generation of paid search ad copyImplementation of paid search ad copy testingWeekly and monthly SEM reporting to demonstrate results and track performance over timeAnalysis of paid search trends through Google Analytics, search platform reports and third-party toolsEnsure the health of the campaigns, spending budgets in full, while exceeding business KPIsManage campaign budgets, ensuring efficient allocation of resources to maximize performanceWork closely with media teams to provide insights and recommendations that align with, or enhance, business strategyBasic Qualifications:1+ years of experience managing search strategies (preferred in Google platforms for both search & shopping)Bachelor's degree, preferably in Business Economics, Marketing, Finance or a quantitative fieldPreferred Qualifications:Strong analytical skills with the ability to interpret data and identify trendsExperience working in other media platforms (e.g. social and programmatic) is a plusExperience working in SA360 or other bid management platforms is a plusExperience working in Amazon Ads is a plusExperience working in Walmart Advertising is a plusWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

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