Old Dominion University
Director of Academic Marketing and Communications
Old Dominion University, Norfolk, Virginia, United States, 23500
Old Dominion University Director of Academic Marketing and Communications Norfolk, Virginia Apply Now
Job Title:
Director of Academic Marketing and CommunicationsDepartment:
UNIVERSITY MARKETINGPosition Number:
FP328ALocation:
Norfolk, VAJob Summary:The Director of Academic Marketing and Communication is responsible for leading and supporting strategic academic marketing and communication campaigns across ODU’s colleges and schools aimed at prospective undergraduate students. This position coalesces college efforts with the university’s top-of-the-funnel integrated marketing and communications brand strategies. Additionally, the successful candidate will work in close collaboration with admissions, digital strategy, campus communicators, and news and public relations teams, to support yield campaigns and identify opportunities for inclusion in university-level stories and channels (social media, video, marketing, university news) for successful organic communication support.Position Type:
Full-TimeType of Recruitment:
General PublicMinimum Qualifications:Master’s degree with an emphasis in communications, marketing, journalism, or related field, or a BA/BS degree with equivalent work experience.Demonstrated creativity, imagination, critical thinking, and talent in branding, digital marketing, message development, and strategic marketing.Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable outcomes.Considerable experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.Experience in coordinating and developing communications across various marketing channels.Working experience in developing and executing programmatic marketing campaigns for a higher education institution.Some experience executing integrated communication efforts for a complex organization.Some experience in a variety of integrated marketing and communication mediums.Preferred Qualifications:In-depth understanding of best practices in content development and delivery.Expertise in integrated marketing and communication media.Considerable experience in message development, visual branding, journey mapping, and audience identification and segmentation.Considerable experience in programmatic marketing for a higher education institution.Some experience in all aspects of public communications including strategy, planning, project management, editing, and publishing.Conditions of Employment:Job Open Date:
09/19/2024Open Until Filled:
YesApplication Review Date:
10/30/2024Criminal Background Check:
The final candidate is required to complete a criminal history check.Equity Statement:Old Dominion University provides equal employment opportunities for all persons, without regard to race, color, religion, sex or gender, national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans, and individuals with disabilities are encouraged to apply.Reasonable Accommodation Request:If you require reasonable accommodation, please contact the Office of Institutional Equity & Diversity at (757) 683-3141.Required Documents:ResumeCover Letter/Letter of ApplicationOptional Documents:Contact Information for Professional ReferencesRequired fields are indicated with an asterisk (*).
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Job Title:
Director of Academic Marketing and CommunicationsDepartment:
UNIVERSITY MARKETINGPosition Number:
FP328ALocation:
Norfolk, VAJob Summary:The Director of Academic Marketing and Communication is responsible for leading and supporting strategic academic marketing and communication campaigns across ODU’s colleges and schools aimed at prospective undergraduate students. This position coalesces college efforts with the university’s top-of-the-funnel integrated marketing and communications brand strategies. Additionally, the successful candidate will work in close collaboration with admissions, digital strategy, campus communicators, and news and public relations teams, to support yield campaigns and identify opportunities for inclusion in university-level stories and channels (social media, video, marketing, university news) for successful organic communication support.Position Type:
Full-TimeType of Recruitment:
General PublicMinimum Qualifications:Master’s degree with an emphasis in communications, marketing, journalism, or related field, or a BA/BS degree with equivalent work experience.Demonstrated creativity, imagination, critical thinking, and talent in branding, digital marketing, message development, and strategic marketing.Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable outcomes.Considerable experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.Experience in coordinating and developing communications across various marketing channels.Working experience in developing and executing programmatic marketing campaigns for a higher education institution.Some experience executing integrated communication efforts for a complex organization.Some experience in a variety of integrated marketing and communication mediums.Preferred Qualifications:In-depth understanding of best practices in content development and delivery.Expertise in integrated marketing and communication media.Considerable experience in message development, visual branding, journey mapping, and audience identification and segmentation.Considerable experience in programmatic marketing for a higher education institution.Some experience in all aspects of public communications including strategy, planning, project management, editing, and publishing.Conditions of Employment:Job Open Date:
09/19/2024Open Until Filled:
YesApplication Review Date:
10/30/2024Criminal Background Check:
The final candidate is required to complete a criminal history check.Equity Statement:Old Dominion University provides equal employment opportunities for all persons, without regard to race, color, religion, sex or gender, national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans, and individuals with disabilities are encouraged to apply.Reasonable Accommodation Request:If you require reasonable accommodation, please contact the Office of Institutional Equity & Diversity at (757) 683-3141.Required Documents:ResumeCover Letter/Letter of ApplicationOptional Documents:Contact Information for Professional ReferencesRequired fields are indicated with an asterisk (*).
#J-18808-Ljbffr